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Research

Whitening Products
by Triton Communication

Category Pyramid
Clinique, Mac, Rendez-vous, Estee Launder, Yves Saint Laurent, Shahnaz Hussain, Chambor

Loreal, Maybelline, Lakme, Chambor, Revlon, Garnier, Ponds, Nivea, Lotus Herbals, Neutrogena, Olay

Vaadi and brand look alike creams and powder

Category Pyramid
Clinique, Mac, Rendez-vous, Estee Launder, Yves Saint Laurent, Shahnaz Hussain, Chambor

The high end products usually have their own shops in bid malls and are also available in boutiques The products start from Rs 500 Women who usually purchase them are those who belong to high income group viz. wives of wealthy entrepreneur, flimstars (both from small and silver screen) As these brands are available in boutiques, the actresses are more comfortable purchasing it from there

Chambor
People dont usually prefer Chambor creams but their beauty products The White Range
White Cleansing Foam 415 ` White Moisturizing cream 600 ` White Moisturizing Lotion 675 ` White Clarifying softener (toner to be used post facewash) 490 ` White gel mask 50 grams: 500 ` (gel based)

Shahnaz Husain
Pearl Cream Rs 740 Diamond Skin Nourishing Cream- Rs 1335 Diamond Exfoliating Scrub- Rs 1335 Diamond Skin Rejuvenating Mask- Rs 1335

Yves Saint Laurent (Top Secrets)


White Mode Brightening foam (whitening, brightening, even glow) White Mode Active Beauty Lotion Rs 2575 Hydra Whitening Day Moisturizing Rs 3550 Repair night cream Rs 3000

Body Shop (Moisture White)


Lotion Rs 1695 Face serum Rs 1995 Night Treatment Rs 1695 Face foam Rs 1045 Cleansing Oil Toner Concealor

Other Brands
Clinique Mac Rendez-vous Estee Launder

Category Pyramid

Loreal, Maybelline, Lakme, Chambor, Revlon, Garnier, Ponds, Nivea, Lotus Herbals, Neutrogena, Olay

The next set of products cater to the middle class women. The price ranges from Rs. 100 500 The products are available in medical shops, Big bazaar, Sahakari Bhandar, small beauty shops and also in small novelty stores

When spoke to the sales person at a beauty store, they mentioned that at times women save up cash and then purchase high end products. For them its a matter of prestige to use expensive products in front of their friends
However there are some brands which not only cater to women in the middle income group but also to the women in high income group

Lakm Perfect Radiance


In July 2010, Lakm came up with its whole new fairness range called Lakm Perfect Radiance It has protective, whitening and soothing powers, and is enriched with extracts of White Lily and Sacred Lotus which helps restore skins true complexion It is termed as a treatment product The cream acts on 6 signs of skin darkening by
Fading away dark spots and blemishes due to pigmentation Lightening Skin Color Helping even out Skin Tone Reducing Oiliness Fading away Dullness Keeping skin tanning process under control

Lakm Perfect Radiance Range


Fairness Face Wash - 50 gm: Rs 80/Fairness Day Lotion - 30 ml: Rs 225/Fairness Day Cream - 50 gm: Rs 175/Skin Lightening Foundation - Rs 450/-

Maybelline
For face, Maybelline has the following products. However, all of them are for grooming which give temporary benefit
Maybelline Whitestay UV Fairness Compact Rs. 150 Maybelline Dream Matte Mousse Foundation Rs 525 Maybelline Dream Mousse Rs 205

Revlon (Touch and Glow )


Pimple Corrector- 120 Rs Advanced Fairness (Anti - Spots Intensive Essence)- Rs 210 Advanced Fairness Instant Mattifying Cream- Rs 195 Advanced Fairness Daily Moisturising Cream- Rs 160 Moisturizing Makeup Rs 190 Pressed Powder (compact) Rs. 390 Colorstay Mineral Mousse Makeup 30 ml: Rs 1150 Colorstay Pressed Powder (Compact) Rs 800

Loreal
Loreal has a whole range of skin whitening dedicated to Women called Pearl Perfect
Face wash- Rs 350 Scrub- Rs 399 Day cream- Rs 599 Night cream- Rs 599

Garnier- Light

Garnier daily Moisturizer (fairness and anti ageing cream) Rs 140 Light eye roll on-199 Rs Garnier Overnight cream- Rs 175 Garnier Light Face Wash Rs 120 The fairness range has a fairness meter so that the user can check the results

Ponds
For skin brightening, Ponds has two series Ponds White Beauty
Daily Spotless Lightening cream Ponds white beauty Daily Spotless Lightening Cream Rs 150 for 50gm Ponds White Beauty Foam Rs 105

Pond's Flawless White


Daily Lotion 499 Rs Facial Foam Rs 175 Lightening Daily Cream Rs 479 Brightening Night Cream Rs 449

Nivea- Visage Glow


Fairness Day Care Cream (Age Control) Rs 329 Fairness Night Care Cream (Cell Repair) Rs 329 Fairness Day Care Cream- Rs 289 Fairness Toner Rs 169 Oil Control Whitening Cleansing Foam (50g) Rs 79

Lotus Herbals (Whiteglow)


3 in 1 Deep Cleansing Skin Whitening Facial Foam Rs 120 Pure Radiance Matte-Glow Daily Foundation - Rs 175 Skin Whitening & Brightening Gel Creme Rs 295 Skin Whitening & Brightening Micro-Emulsion- Rs 245

Neutrogena
Fine Fairness Cleanser Rs 180 Light Night Cream Rs 300 Fine Fairness Lotion Rs 250 Fine Fairness Cream Rs 299

Olay Natural White


Healthy Fairness Day Cream Rs 299 Rich Night Cream- Rs 299 Healthy Fairness UV Blocker- Rs 299 Light Day Cream Rs 198 Rich Day Lotion Rs 149

Category Pyramid

Vaadi and brand look alike creams and powder

As for the other end of the spectrum, there are brands like Vaadi Fairness cream and various brand look alike powders which are available on road side beauty shops which do well for the not so wealthy part of the society.

These women are pretty happy with the powders available and creams available as they give them the desired fairness though temporary
Vaadi Fairness cream- Rs 28