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Strategic intent

Establishment of Strategic intent Formulation of strategies Implementation of strategies Evaluation of strategies

Hierarchy of strategic intent


Vision Mission Goals Objectives

Strategic intent
Establishment of Strategic intent Formulation of strategies Implementation of strategies Evaluation of strategies

VISION -What an aoganisation strives for - A description of what the organisation wants to be in future A good Vision. --- is inspiring --- helps in creating a common identity --- promotes long term thinking

Strategic intent
Establishment of Strategic intent Formulation of strategies Implementation of strategies Evaluation of strategies

MISSSION -The purpose of an aoganisation - A reason for its existence -- Formulated on the basis of vision statement A good Vision. --- is inspiring --- helps in creating a common identity --- promotes long term thinking

Strategic intent
Establishment of Strategic intent Formulation of strategies Implementation of strategies Evaluation of strategies

Charecteristics of Mission statement -Feasible - Precise (not narrow) - Clear (to lead to action) - Motivating - Distinctive

Vision We aspire to be the global steel industry benchmark for Value Creation and Corporate Citizenship We make the difference through: Our people, by fostering team work, nurturing talent, enhancing leadership capability and acting with pace, pride and passion. Our offer, by becoming the supplier of choice, delivering premium products and services, and creating value with our customers. Our innovative approach, by developing leading edge solutions in technology, processes and products. Our conduct, by providing a safe working place, respecting the environment, caring for our communities and demonstrating high ethical standards. Mission statement Achieve sustainable, profitable growth in steel and related businesses. Create differential value for our customers through innovative offerings. Continuous improvement of business processes and technologies. Foster partnership with key stake holders

TOYOTA VISION STATEMENT: To be the most respected and successful enterprise, delighting customers with a wide range of products and solutions in the automobile industry with the best people and the best technology".

MISSION STATEMENT: To provide safe & sound journey. Toyota is developing various new technologies from the perspective of energy saving and diversifying energy sources. Environment has been first and most important issue in priorities of Toyota and working toward creating a prosperous society and clean world.

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