Corporate Social Responsibility

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Presented By: S.CHITRA NAIR(1) TANYA NAGPAL(11) DIVYA PUNDEER(21) SAJAN SINGH CHAWLA (31) SHAWN MATHIAS (41) JAI CHORARIA(51)

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Corporate is the continuing commitment by businesses to behave ethically and contribute to economic development while improving the quality of life of society at large. It is about enterprises deciding to go beyond minimum legal requirements and obligations stemming from collective agreements in order to address societal needs. A concept whereby companies decide voluntarily to contribute to a better society and a cleaner environment. Also a concept which provide companies the scope to integrate social and environmental concerns in their business operations and in their interaction with their stakeholders on a voluntary basis.
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What is Corporate Social Responsibility? Social Responsibility (CSR)

Features of CSR

Also known as corporate responsibility, corporate citizenship, responsible business, sustainable business and corporate social performance Responding positively to emerging societal priorities and expectations A willingness to act ahead of regulatory confrontation Balancing shareholder interests against the interests of the wider community Being a good citizen in the community

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Corporate Social Responsibility acts as a umbrella term for variety of views and practices all of which recognize the following: a. That company have a responsibility for their impact on the society and its natural environment sometimes beyond legal compliance liability of individuals b.That company have a responsibility for the behavior of others with whom they do business c. That business needs to manage its relationship with wider society.
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EVOLUTION
Year Importance Corporate social responsibility (CSR) has been debated and practiced in one form or another for more than 4,000 years. For example, the ancient Vedic and Sutra texts of Hinduism and the Jatakas of Buddhism include ethical admonitions on usury. 1800s

John H. Patterson of National Cash Register seeding the industrial welfare movement John D. Rockerfeller setting a charitable precedent The concept was challenged and strengthened with the birth of the environmental movement. The first widely accepted definition of CSR emerged. Brought the application of quality management to occupational health and safety and the introduction of CSR codes like Responsible Care CSR was institutionalized with standards like ISO 1400. The 21st century has been mostly more of the same, spawning a plethora of CSR guidelines, codes and

1960s 1970s 1980s

1990s 2000s 4/22/12

Philanthropic Responsibilities Be a good corporate citizen Ethical Responsibilities Be ethical Legal Responsibilities Obey the law Economic Responsibilities Be profitable
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PYRAMID OF CSR

CSR in Equation form is sum of all these Respon

Shiksha
P&G has aimed at education for its CSR initiative. It ins effort called Shiksha, they are leveraging upon a tie-up with partners like Child Rights and You as well as Round Table India.

Project Shakti
The latest initiative by HUL reflects the low discretionary spending rates of its rural shoppers. With Project Shakti which HUL launched in 2000, it aims to work with female entrepreneurs.

P.A.L.S

Energy major Suzlon has just devised a new programme that enables everyone to contribute towards saving the planet. The scheme is called p.a.l.s, an 4/22/12 acronym for Pure Air Lovers

KEY ISSUES IN CSR

Labour Rights: Child labour Forced labour Right to organize Safety and health

Environmental Conditions: Water &Air emissions Climate change

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Poverty Alleviation: Job creation Public revenues Skills and technology

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KEY DRIVERS FOR CSR

Enlightened self-interest Social investment Transparency and trust Increased public expectations of business Globalization Social Awareness and education Click to edit Master subtitle style Government Rules and regulations

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Scope of CSR

Environment Community Suppliers Health & Safety Work force Human rights Standards of business conduct

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CSR v/s Business Ethics

Ethics are set of principles of right conduct. Its derived from Greek word ethos, meaning habitual or customary conduct. Business have started to focus on Ethics, to build trust and value in the eyes of the stakeholders for sustainability.

Both concepts concern values, objectives and decision based Master subtitle style than the Click to edit on something pursuit of profits, and socially responsible firms must act ethically.

The difference is that ethics concern individual actions which can be assessed as right or wrong by reference to moral principles. CSR is about the organization's obligations to all stakeholders and 4/22/12 not just shareholders.Companies carry out social

Principles of CSR 1. Ethical behaviour 2. Respect for rule of law 3. Respect for international norms of behaviour 4. Respect for and considering of stakeholder interests 5. Accountability 6. Transparency 7. Precautionary approach 8. Respect for human rights

Or ga ni za ti on al G ov er na nc e

Core Subjects

Implementing CSR
Working With Stakeholders

Defining scope

Integrating into organization Implementing in daily practise Evaluating performance

Community & society development Consumer issues

Labour Practises

Fair operating practises

Human Rights

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Environment

Enhancing credibility
Communicating

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ARGUMENTS FOR CORPORATE SOCIAL RESPONSIBILITY

Corporate social responsibility emphasizes obligation and accountability to society Addresses social issues business caused and allows business to be part of the solution Protects business self-interest Limits future government intervention Addresses issues by using business resources and expertise Addresses issues by being proactive

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ARGUMENTS AGAINST CORPORATE SOCIAL RESPONSIBILITY

Restricts the free market goal of profit maximization Business is not equipped to handle social activities Dilutes the primary aim of business May become only an attempt of window dressing
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Limits the ability to compete in a global marketplace

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Thank You
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