Académique Documents
Professionnel Documents
Culture Documents
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Special Events
Event Village Charleston & New York City
Top quality, inviting village in both cities will be free and open to the public with live
musical entertainment, opportunities to engage with sponsors, tour the boats and meet the skippers.
Private VIP area will be staged in each village. Sponsors will have the opportunity to address the guests and display, sample and/or
sell merchandise
Live commentary will entertain spectators as they watch the start of the race in both
Charleston & New York
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Special Events
Atlantic Cup Day in New York City - Friday, May 18th
See New York City like youve never seen it before while you experience the rush of
sailing on a Class40. With the Statue of Liberty and the Manhattan skyline as your backdrop, your VIP crew spots will have you on board competing against your fellow sponsors for an exciting, fun race in New York Harbor.
Following the VIP Pro-Am, the event village will open to the general public. Local students will tour the boats, learn about the race and how the Atlantic Cup
works toward minimizing its carbon footprint
A special Pro-Am prize giving along with an opportunity to talk to the skippers will
conclude Atlantic Cup Day
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Special Events
Spectator Boats - Saturday & Sunday May 26th & 27th in Newport, RI Spectators can buy tickets for a once-in-a-lifetime opportunity to get out on the water and watch inshore racing. Live commentary will be available on every spectator boat to enhance the viewing experience.
Prize Giving Sunday, May 27th in Newport, RI Finish Party and prize giving at the Newport Shipyard - Newport, RI Prize purse of $30,000 will be awarded
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Last Years race garnered significant online, offline and above the line press.
The sport of sailing is full of entrepreneurial promoters who just dont understand that every new event cannibalisms and fragments an already complicated industry There are opportunities though, and we like the thinking employed by Manuka Sports in the development of the Atlantic Cup.
Footage will also be used to produce 2-3 episodes on the race to air on local TV affiliates
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Guaranteed Coverage
These outlets covered last years race and are expected to cover it again.
Sailing Press SailingAnarchy.com 1.6 million monthly visitors City Print Charleston
Sailingscuttlebutt.com 39,000 SailMagazine.com -37,000 TheDailySail.com 24,000 BYM News 15,000 RIYachting.com - 5,000 SailWorld.com - 4,000
Post & Courier Newspaper 236,400 Charleston City Paper 114,000 Charleston Magazine 26,000
New York
Newport
Mercury 10,000
Providence Journal 126,137 Rhode Island Monthly 20,000
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Expected TV
We will pursue all local affiliates, NY1, ESPN, 2nd hour of major network morning shows.
Given the level of need for content, the size of this years race, and sponsorship subscription, we expect to garner some level of TV in each market. Getting on board early will heighten our ability to deck resources against this effort.
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$250,000
Featured in event site signage, banners & promotional advertising All race personnel will wear official apparel with sponsors logo Dedicated section on website to brand as you wish Logo featured on website, Facebook, Twitter, video content, newsletters & press releases Opportunity to address prize giving and/or any hospitality events
Sponsor presence and :30 spots in video production to air on local affiliates, Atlantic Cup YouTube channel & on jumbotron in event village
A one-hour promotional appearance by the winning skipper of the Atlantic Cup to be used at sponsors discretion
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$250,000
Go behind the scenes and experience what it's like to be a Class40 skipper competing
in the Atlantic Cup. Sponsor will be given the opportunity to race on board one of the boats for the Pro-Am event in New York City.
Dedicated VIP area in event villages for sponsor invited guests to watch the race starts Logo displayed on prominent areas of the yachts
Top third of the mainsail The first 10% of the bow Back 10% of the boom Yachts will be required to fly the event banner from the forestay whenever the sails are down and at the dock
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Twelve (12) VIP crew spots on yachts for the pro/am event.
Go behind the scenes and experience what it's like to be a Class40 skipper competing in the Atlantic Cup. Sponsor will be given the opportunity to race on board one of the boats for the Pro-Am event in New York City.
All race personnel will wear official race apparel and sponsor logo will be on apparel
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Title Sponsor to address the hospitality event and prize giving ceremonies. Presence at both the hospitality and prize-giving parties including space for sampling/product displays. One hour promotional appearance by the winning skipper of The Atlantic Cup to be used at sponsors discretion Dedicated VIP area in event villages for sponsor invited guests to watch the race starts Dedicated section on the website to brand as they wish Featured on the website and in all online newsletters and press releases.
This includes logo animation intro to all video content on the site
Online
Media/Promotional Exposure/PR
Most prominent presence on all press releases. Sponsor presence and :30 spots in video production to air on local affiliates, Atlantic Cup YouTube channel & on jumbotron in event village www.AtlanticCup.org
Six (6) VIP crew spots on yachts for the pro/am event.
Go behind the scenes and experience what it's like to be a Class40 skipper competing in the Atlantic Cup. Sponsor will be given the opportunity to race on board one of the boats for the Pro-Am event in New York City.
A one-hour promotional appearance by the skipper of sponsors boat to be used at sponsors discretion
Hospitality Village
Opportunity for presence at all event villages, prize giving and/or any hospitality events, which includes space for merchandise Logo will be featured in specific locations in on-site signage (i.e. flags around harbor, on stage & at prize giving)
Online
Dedicated section on website to brand as you wish
Media/Promotional Exposure/PR
Presence on signage, print & broadcast ads & promotion materials where possible Presence on press releases where possible :30 sponsor produced spots to air on jumbotron in event village
www.AtlanticCup.org
Hospitality Village
Logo will be featured in specific locations in on-site signage (i.e. flags around harbor, on stage & at prize giving)
Opportunity for presence at all event villages, prize giving and/or any hospitality events, which includes space for merchandise
:30 sponsor produced spots to air on jumbotron in event village
Online
Dedicated section on website to brand as you wish
Media/Promotional Exposure/PR
Logo placed at the base of the main page of the website, online newsletters and press releases
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Team/Boat Opportunities
$50,000
Spinnaker - Large logo on the spinnaker up on all downwind legs Mainsail branding Branding on the bottom 2/3 of the mainsail Logo on crew gear 2 crew appearances per port
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Contact
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