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CULTURE IN

Starbucks And Google

What is Organizational culture?


organizational culture is the personality of the organization. Culture is comprised of the assumptions, values, norms and tangible signs (artifacts) of organization members and their behaviours

For example, the culture of a large, for-profit corporation is quite different than that of a hospital which is quite different than that of a university.

Culture: Your Environment for People at Work

Concepts of culture
Culture = Behaviour Culture is Learned Culture is Learned Through Interaction Sub-cultures Form Through Rewards

Why Organizational Culture Is Important?


A strong culture is a talent-attractor. A strong culture is talent-retainer. A strong culture is talent-retainer. A strong culture creates energy and momentum. A strong culture changes the view of "work. A strong culture creates greater synergy. A strong culture makes everyone more successful.

Starbucks Story began


In 1971. Back then they were a roaster and retailer of whole bean and ground coffee, tea and spices with a single store in Seattles Pike Place Market,Washinghton

Starbucks mission
To inspire and nurture the human spirit one person, one cup and one neighbourhood at a time.

Starbucks Business
Starbucks is the largest coffeehouse company in the world , with: 17,009 stores in 50 countries, 11,000 in the United States,
1,000 in Canada, and

over 700 stores in the US, sells drip brewed coffee, espresso-based hot drinks, other hot and cold drinks, coffee beans, salads, hot and cold sandwiches and, pastries, snacks, and items such as mugs and tumblers....

Through the Starbucks Entertainment division and Hear Music brand, the company also markets books, music, and film.
Many of the company's products are seasonal or specific to the locality of the store.

Starbucks-brand ice cream and coffee are also offered at grocery stores ,UK

WHAT DOES STARBUCKS' CULTURE LOOKS LIKE?


Howard Schultz articulated the Employee First philosophy which has since become an integral part of the Starbucks company culture. He Believed in building the Brand with the Employees first , As the Employees that are treated well , will in turn ,treat the customers well.

What starbucks offers to its employees


To full time and Part-time Employees : Full Health Care Benefits Stock Options Discounted Stock Purchase Plans.

Present Culture At Starbucks


Schultz decided to treat employees as family, and called them partners Employees are benefited by giving training and Health Insurance. Starbucks paid more salaries than the competitors to gain highly qualified Employees.

Starbucks Experience' is differentiated from competitors. Starbucks also shared Values with their employees ,who made proud to work in such successful company ,and this created Good Culture. Employees are given share in the decision making Process.

Barista Employees are given special training so as to give special attention to the customers.

It made itself the part of Corporate Social Responsibility ,by involving the suppliers and helping them financially and technically . Encouraged all partners to share in the companys mission

Principles which effects appropriateness of its decisions.


Provide a great work environment and treat each other with respect and Dignity .

Embrace diversity as an essential component of the way we do business.


Apply the highest standards of excellence to the purchasing ,roasting and fresh delivery of our coffee. Develop satisfied customers all the time. Contribute positively to our community and our environment. Recognize that profitability is essential to our future success.

About Google
Google began in 1996 as a research project by Larry Page Sergey Brin. PhD student at Stanford university in California. They had named their search engine Backrub

Organizational Culture
Informal Work Culture. No unnecessary managerial hierarchies.

A fun place to work.


Googlers were allowed to bring their pets. Provided free snacks, lunch and dinner.

Recruit people with right frame of mind. Recruited people with diverse skills and qualities. Lot of focus on academic excellence.

Innovations At Google
Focus on innovation and creativity.
To overcome the problem of materializing ideas, Google set up an internal web page for tracking new ideas.

Engineers were given free hand to work.

A Critique of Google 's Culture


Outgrown its informal culture.

Lack of unity at command level.


Too narrow in its recruitment process. No importance to experience.

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