Effective Business Presentation for

Managerial Effectiveness
Good Communication is as stimulating as black coffee, and just as hard to sleep after. - Anne Morrow Lindbergh

http://www.quotationspage.com/quotes/Anne_Morrow_Lindbergh
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Become a more Effective Manager by

Increasing reading, writing, speaking and listening proficiently Communicating concisely and correctly and avoiding misunderstandings

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Significance of Oral Communication for Managers

Managers are required to make presentations, deliver short prepared speeches, and speak extempore on a variety of topics.

To be effective and confident, communicators should possess skills like:

effective speech organisation audience analysis critical thinking forceful presentation and a suitable delivery style

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http://www.armsth.ru
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Audience Focus
Do I need this? Facts How do I see myself? Me Statement Appeal What does he/she want from me?
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You Statement

How does he/she treat me?

http://www.tf.uni-kiel.de/

Presentation Structure
The Content can be divided into three parts

The Introduction The Main Body

The Conclusion

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Visuals

Use only when needed, otherwise they become distracters instead of communicators They should relate to the message and help make a point Ask yourself if it makes the message clear Simple diagrams/graphics are great communicators
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Preparing Visuals

Fonts Font Size Bullets Caps and Italics Colours Background

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Preparing Visuals - Fonts

Choose a clean font that is easy to read Roman and Gothic typefaces are easier to read than Script or Old English Stick with one or two types of fonts

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Preparing Visuals - Fonts Size

Bulleted items should be no smaller than 22 points The title should be no smaller than 28 points

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Preparing Visuals - Bullets

Keep each bullet to one line, two at the most Limit the number of bullets in a screen to six, four if there is a large title, logo, picture, etc.
This

is known as cueing. You want to cue the audience in on what you are going to say.
Cues

can be thought of as a brief preview. This gives the audience a framework to build upon.

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Preparing Visuals - Bullets (cont.)

If you crowd too much text, the audience will not read it.
Too

much text makes it look busy and is hard to read. The audience will not spend the energy reading it, when you are going to tell them what it says. Our reading speed does not match our listening speed; hence, they confuse instead of reinforcing each other.
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Preparing Visuals - Caps & Italics

Do not use all capital letters Makes text hard to read Conceals acronyms Denies their use for EMPHASIS Italics Used for quotes Used to highlight thoughts or ideas Used for book, journal, or magazine titles
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Preparing Visuals - Punctuation

Do not put a full stop after a bulleted point, unless it is a full sentence.

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Preparing Visuals - Colours

Reds and oranges are high-energy but can be difficult to stay focused on. Greens, blues, and browns are mellower, but not as attention grabbing. White on dark background should not be used if the audience is more than 20 feet away.

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The Colour Wheel

Adjacent colours (next to each other) harmonise with one another, e.g. Green and Yellow

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Clashing Colours

Colours that are directly opposite from one another are said to clash. These provide readability - e.g. yellow on blue.

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YOU

Do not use the media to hide you The audience came to see you The media should enhance the presentation, not BE the presentation If all you are going to do is read from the slides or overheads, then just send them the slides. Remember, only you can prevent Death by PowerPoint
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References
http://www.armsth.ru http://www.tf.uni.keil.de http://www.nwlink.com http://www.plu.edu.libr/media/designing_visuals.html http://www.quotationspage.com/quotes/Anne_Morrow_ Lindbergh Dulek, E.R.& Fielden, J.S. ,1990. Principles of Effective Oral Business Presentations. New York Macmillan Publishing co. pp. 376-392.
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