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  • Advertising Agency

    Transféré par

    Smijin.P.S
    121 vues6 pages
    An advertising agency helps advertisers by providing creative talents, preparing advertisements through teamwork, and maintaining regular contact with support services based on experience from other clients. The agency acts as an integral partner through a long-term, confidential relationship. An agency's functions include preparing ads, releasing them through media, assisting with marketing plans, research, sales promotion, merchandising, public relations, and specialized services. Selection criteria for an agency considers its size, personnel profiles, services, business terms, accounts, billing growth, and case histories. Agencies can be compensated through commission or fees.

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    Advertising Agency

    Copyright

    © Attribution Non-Commercial (BY-NC)

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    An advertising agency helps advertisers by providing creative talents, preparing advertisements through teamwork, and maintaining regular contact with support services based on experience from other clients. The agency acts as an integral partner through a long-term, confidential relationship. An agency's functions include preparing ads, releasing them through media, assisting with marketing plans, research, sales promotion, merchandising, public relations, and specialized services. Selection criteria for an agency considers its size, personnel profiles, services, business terms, accounts, billing growth, and case histories. Agencies can be compensated through commission or fees.

    Droits d'auteur :

    Attribution Non-Commercial (BY-NC)
    Téléchargez comme PPT, PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    121 vues6 pages

    Advertising Agency

    Transféré par

    Smijin.P.S
    An advertising agency helps advertisers by providing creative talents, preparing advertisements through teamwork, and maintaining regular contact with support services based on experience from other clients. The agency acts as an integral partner through a long-term, confidential relationship. An agency's functions include preparing ads, releasing them through media, assisting with marketing plans, research, sales promotion, merchandising, public relations, and specialized services. Selection criteria for an agency considers its size, personnel profiles, services, business terms, accounts, billing growth, and case histories. Agencies can be compensated through commission or fees.

    Droits d'auteur :

    Attribution Non-Commercial (BY-NC)
    Téléchargez comme PPT, PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    sur 6

    Advertising agency

    y advertising agency?
    Advertising agency puts forward its comments
    and opinions on the advertiser's plans
    Availability of creative talents
    Preparation of advertisement is a team work
    Regular contact with various support services
    Experience of the agency from other clients
    Advertiser - agency reIationsip
    %he advertiser accepts the agency as an
    integral partner in the business
    %he relationship is long term in nature
    %here is an element of confidentiality in the
    relationship
    :nctions of an advertising agency
    Preparation of the advertisements
    Release of the advertisement through various media
    Assistance in reformulating marketing plans
    Marketing research
    Sales promotion
    Merchandising
    Public relations
    Specialized services
    riteria for seIection of an agency
    Size of the agency
    Profile of the key personnel
    Services offered by the agency
    %erms of the business
    Accounts held
    Growth of the agency's billings
    Case histories of some campaigns
    ompensation to te advertising agency
    Commission method
    Fees method

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