An Organizational study at ADOBE SYSTEMS, Bangalore

An American computer software company.

Incorporated in December 1982.

Headquartered at San Jose, California, USA.

Founded by Chuck Geschke and John

Warnock.

To understand the working and the organization

structure of Adobe Sytems. To find the functions and operations of the different

departments of Adobe Sytems.

To know the hierarchical levels that exists in Adobe Sytems.

To study a specific management problem that exists in

Adobe Sytems and suggest suitable recommendations for the same.

The Software industry encompasses all the activities and businesses involved with development, maintenance and distribution of computer software. It started its operation during mid-70's.

Also covers the activities like software servicing,

training and consultancy. It is the largest and most booming industry in the

world.

Primarily concerned with the development of two types of software > Proprietary software > Open source software

The software industry is continuously expanding in

India one of the leading destination for the IT and IT-enabled services worldwide. Software giants are Infosys, Wipro, and TCS.

ADOBE SYSTEMS is one of the major software giant

carrying on business on a global perspective. Focused upon the creation of multimedia and creativity software products. Company name Adobe comes from Adobe Creek in Los Altos, California. Adobe acquired its former competitor, MACROMEDIA, in December 2005.

Vision Statement: To revolutionize how the world engages with ideas and information.

Mission Statement: Adobe's mission is to be the premier provider of products and services in the information age for professional publishing solutions, business publishing solutions, document solutions, and digital imaging solutions in the company's addressed market segments while: achieving and maintaining an above-average return on investment for shareholders measured in terms of return on equity, earnings per share, revenue growth, and operating profit; maintaining or achieving the number one or two position in addressed market segments in terms of market share, customer satisfaction, revenue generation, product margin, product functionality, and technological leadership; treating all employees with respect and rewarding both group and individual performance that exceeds commitments and expectations; being a good corporate citizen in the local and national locations where the company produces, sells, and services its products.

Operates globally in about 47 countries. Each country is headed by the Vice President, Director or managing director depending on the requirements who will in turn report to the Chief

Executive Officer (CEO) at the headquarters.

Has 3 places of operation in India > Mumbai

> Noida
> Bangalore

1.

THE ENGINEERING DEPARTMENT

Also called the product development section. Deals with designing, developing, testing and improvement of the products. Various steps followed by the engineers for product development are : > > > > > > Analysis System design Implementation Testing Evaluation Maintenance

2. SALES AND MARKETING DEPARTMENT Under takes the task of marketing, sales and distribution of their products. Online basis.

3. SUPPORT DEPARTMENT To support Engineering and the Sales & Marketing departments. Its functions are: > Acquisition and maintenance of the employees. > Acquiring of finance and ensuring the effective utilization. > Providing customer support post sales. Contains facilities and operations, finance, HR & IT support as its functions.

FACILITIES AND OPERATIONS

Deals with providing infrastructure facilities to the employees. Deals with the following activities: Facilities > Administration > Projects > Travel

>

HUMAN RESOURCES OPERATIONS

It includes > Recruitment > Training and development > Compensation > Grievances and redressal

FINANCE DEPARTMENT

Forecast the present as well as the future financial needs. Monitor the optimum utilisation of funds. Major financial operations carried over at the headquarters. Its operations are: > Financial planning analysis > Budgeting > Benefits to employees

IT SUPPORT

Comes into picture once a product is delivered to the customer. Attempt to help the user solve specific problems with a product. Support may be provided to customers over the telephone or online.

Problem statement Employee retention is one of the major problems faced by Adobe particularly amongst the employees in the Engineering Department. Reasons Better opportunities available for skilled and talented employees in other organizations. Dissatisfaction with the current salary. Dissatisfaction with the current position. Negative Impact Continuous process of hiring new employees because the current employees are retiring. Continuous expenditure on the training and development of its new employees.

Employee retention being one of the major problems faced by Adobe it is recommended that Adobe ensures the following practices that can be categorized in 3 levels: Low, medium and high level:

Hire the right people in the first place. Empower the employees: Give the employees the authority to get things done. Make employees realize that they are the most valuable asset of the organization. Have faith in them, trust them and respect them. Provide them information and knowledge. Keep providing them feedback on their performance. Recognize and appreciate their achievements. Keep their morale high. Create an environment where the employees want to work and have fun.

Strength > Widespread name recognition > Market leadership in graphic designing Weakness > Lack of proper marketing techniques > Upgradation of its products Opportunities > Serves the fastest growing industries > Specializes in graphic designing. Threat > Change > Competition.