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In India there 1 vehicle per 100 people. It is expected

that the industry will achieve mass motorization by 2013.


The indigenous market for small cars now occupies a

substantial share of around 70% of the annual car sales in India of about one million.
India is 4th largest car market in Asia.

Increasing disposable income


Rising aspirational levels Multiple and easy finance options

High Sensitivity to fuel prices


Lack of urban and rural public transportation

infrastructure

Market share(2010-11)

Positioning : On basis of Income


Income Group Product
A1
A2 A3

RS. 1- 3 lacs. /annum

RS. 3 - 4 lacs. RS. 4 - 5 /annum lacs. /annum

Yes
Yes Yes Yes

Subsidiary of Suzuki Motor Corporation of Japan India's largest passenger car company 25 Years of trust

It has a market share of 47.30%

More fuel efficient cars


Eco friendly cars More focus on A1 and A2 segments

Product Strategy (Maruti)


Product line
A1 A2

Products
800,Eeco,Alto. Zen Estilo , Wagon

R , A- Star.
A3 Swift, Ritz.

Price objective: Market share and Cost leadership

Price method : Markup pricing(Cost plus pricing)


Pricing strategy: Economical pricing

Products:
Tata Nano New Cheverolet Spark Maruti Suzuki Alto Maruti Suzuki Eeco

Extremely price sensitive Two wheeler users Consumers who want a car Value for money(durability at low cost) First time buyers

First of its kind Revolutionary design Most economical car (1.25 to 1.80) Compact size Fuel efficiency-26km/ltr

Engine -796cc 47bhp Estimated price 2.2 lacs Sleek design and exquisite features

Small & Sporty car Engine 1000cc Estimated price 3 lacs

HYUNDAI SANTRO XING Engine -1050cc Fuel efficiency is 15.1 km/ltr


Price - 2.6 lacs onwards

Price-2.6 lacs to 2.8lacs (ex-showroom prices) Multi purpose vehicle(MPU) Available in both 5 seater and 7 seater Will replace low selling versa 1200cc engine Sliding doors Fuel efficiency is 15.1 km/ltr

Tata Nano Appearance Good Comfort Features Average Good

Maruti Alto Excellent Good Average Excellent

Spark Average Good Good Excellent

Maruti EECO Excellent Good Good Average

Performanc Excellent e Value for money Yes

Yes

No

Yes

Mid - size segment from 3 lakhs to 4 lakhs Products: Hyundai i10, Chevrolet Beat , Maruti A-Star Honda Brio

Upper income professionals Two wheeler users Consumers who want upgrade from A1 College Students

True value for money

Comfortable ride
Style and speed 3.31 lacs to 5.34 lacs

Ex showroom price =Rs.3,12,990 onwards


4 Variants 1199cc engine (petrol engine)

Affordable small peppy car for

Young India Fantastic Interiors

Cute styling
Huge service network Cramped interiors Engine: 998cc petrol variant Price: 3.6lacs onwards

HONDA BRIO
Potential market leader
Engine: 1198cc Provides maximum features in its class Price 3.80 onwards

Basis
Appearance Comfort Features Performance Value for money

I 10
Good Average Good Good Yes

Honda Brio
Good Excellent Excellent Good Yes

Beat
Excellent Good Excellent Good Yes

A star
Average Excellent Good Excellent Yes

A3 Segment
Segment From 3 lakhs to 5 lakhs
Products: Swift Fiat Punto Ritz Volkswagen Polo

Muscularity

Awesum drive quality


Greater feeling of stability Price Rs.3.9 lacs onwards

1289cc petrol engine

Exceptional built quality Superb handling Expensive or lack of service Outstanding quality of interiors

Price: 4.19 lacs onwards

Major threat to Swift

Maximum features provided in its class


Rs.4.80 lacs onwards

Available with petrol and diesel engines


Expected price range starting from 4.5 lakhs Power-1198cc

Variety of engines Trend line Comfort line

Highline

Swift

Polo

I20

Punto

Appearance
Comfort

Excellent
Excellent

Good
Good

Excellent
Good

Excellent
Good

Features

Good

Average

Excellent

Excellent

Performance

Excellent

Excellent

Average

Average

Value for money

Yes

No

Yes

Yes

conclusion