Social Media Marketing

Compiled by:

Vineeth

Layout :
Introduction Types Why social media Benefits

Implications of traditional media

Conclusion

Social media marketing :

is an addition to personal, small business, corporate, and non-profit organizations integrated marketing communications(IMC) plans. Defined as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content.

Social media has become a platform that is easily accessible to anyone with internet access.

Cont Increased communication for organizations fosters the brand awareness and often improved customer service. Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns. With emergence of channels like Twitter, the barrier to entry in social media is greatly reduced.

Types :
Discussion boards Blogs Wiki Social networking sites Advertising News Sites

forums
review-sites

Why social media ..?

In 2009, the population of Facebook surpassed that of the U.S.A. In just over two years, it is now double the population of the US For the first time, in 2010, ending a 23 year run, Pepsi Cola pulled out of advertising in the Super Bowl ditching it for Social Media You are not selling your business, you are creating relationships through communities

Benefits :
Social networking websites allow individuals to interact with one another and build relationships. When products or companies join those sites, people can interact with the product or company. Social networking sites like Twitter, Facebook , YouTube and blogs allow individual followers to re tweet or repost comments made by the product being promoted therefore reaching more people. Social networking sites act as word of mouth. Because the information about the product is being put out there and is getting repeated, more traffic is brought to the product/company.

Through social networking sites, products/companies can have conversations and interactions with individual followers. This personal interaction can instill a feeling of loyalty into followers and potential customers.

Implications of Traditional Advertising :

Minimizing Use :

Traditional advertising techniques include print and television advertising. The Internet had already overtaken television as the largest advertising market
Television commercials often end with a spokesperson asking viewers to check out the product website for more information.

Leaks :
Internet and social networking leaks are one of the issues facing traditional advertising. Video and print ads are often leaked earlier than they are scheduled to premiere. Time difference is also a problem facing traditional advertisers. When social events occur and are broadcast on television, there is often a time delay between. Social networking sites have become a hub of comment and interaction concerning the event. This allows individuals watching the event on the late to know the outcome before it airs.

Conclusion :
Its a new platform to express and share new ideas, products and create relationship. Help in getting a strong direct response from customers through internet. Cheaper and better way of communicating with a large mass. spreads from user to user and presumably resonates because it is coming from a trusted, third-party source