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Made by Jerin Abraham BBA 4556/09 Varun Ratanpal BBA 4557/09 Kanishk Gupta BBA 4579/09

Introduction

One can barely think of computers or InfoTech without thinking about Microsoft: the two are, inseparable. Today, offices and homes across the globe have opened their doors to Microsoft Windows, has become an integral part of how people work on their computers. And it all began with one man's belief that the 'computer would be a valuable tool on every office desktop and in every home.' This was the inspiration for one of the world's greatest entrepreneurs Bill Gates to develop software for personal computers. His vision for personal computing has been Microsoft's success mantra. On June 27, 2008, Gates will step down from the helm of affairs of the world's largest software company that he co-founded in 1975, to pursue philanthropy full 4/28/12 time. Gates will, however, continue to serve as Microsoft's non-executive

Under Gates' leadership, Microsoft's mission has been 'to advance and improve software technology, and to make it easier, more cost-effective and more enjoyable for people to use computers.

"July 1, 2009is when I make a change. I'll go from being full-time at Microsoft and part-time on the work of my foundation (the Bill and Melinda Gates Foundation) to doing it the other way around, fulltime on the foundation and part-time with my Microsoft work. Now, that's the first time I've really changed my career since I was 17 years old and just completely immersed in software and the unbelievable ways that software, together with the 4/28/12

The early years

Gates, born on October 28, 1955, had a passion for computers right from his school days. He made money from software even while at school! Bill Gates and Microsoft co-founder Paul Allen studied together in high school. In Lakeside Prep School, they had the first tryst with computers. Both of them had a great interest for computers and programming. They would spend hours in front of the computer.

The turning point in their lives was when they came across an article about the Altair 8000, a small 4/28/12

Passion For Computers

In pursuit of his entrepreneurial dream, Gates moved to Albuquerque, New Mexico, where MITS was located. Gates and Allen realized there was huge potential in software languages. They saw a great opportunity in it. To give shape to their dream, they founded Microsoft on April 4, 1975 in Albuquerque. Gates was only 20 years old then. The name 'Microsoft' was derived from the words 'microcomputer' and 'software.' The name was first used by Gates in a letter to Allen on November 29, 1974. It became a registered trademark in 1975. A few years down the line, Microsoft started gaining prominence with operating systems.

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The First Taste Of Success

Gates first tasted success with the MS-DOS operating system. In 1980, Microsoft joined hands with IBM. Under this pact, Microsoft's operating system was bundled with IBM computers. This worked out well for Microsoft. Five years later, IBM wanted Microsoft to write a new operating system for their computers called the OS/2. Microsoft created the OS/2. However, Microsoft managed to get the rights, to market MS DOS separately besides the IBM deal. The Microsoft version emerged successful. The OS raked in fortunes for the company.
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Why Microsoft is a hit The company restructured on June 25, 1981, to become an incorporated business in Washington with a change of its name to 'Microsoft, Inc'. Bill Gates became president of the company and chairman of the board, and Paul Allen became executive vice president. On February 16, 1986, Microsoft relocated to Redmond, Washington. 4/28/12

Windows wonders

Microsoft introduced its successful office product, Microsoft Office on August 8, 1989. Microsoft Office had applications like Microsoft Word, Microsoft Excel etc. On May 22, 1990 Microsoft launched Windows 3.0.

Later it was followed successive versions -- Windows 95, 98 and 2000. More than 1 million copies of Microsoft Windows 95 were sold within 4 days of its launch. With several versions of Microsoft Windows, the 4/28/12 company captured over 90 per cent market share.

Innovation the buzzword

From just two co-founders who struggled to put things in place in a challenging environment, the Microsoft family has grown stronger by 78,000 employees spread across in 105 countries. Today, Microsoft has revenues of $51.12 billion for the fiscal year ending June 2007. From July, Gates will hand over the entire responsibility of running the software giant with one of the world's most aggressive CEOs, Steve Ballmer. Ballmer believes that innovation is the secret of Microsoft's success story. is Microsoft a big company? Microsoft is not

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Organizational Structure

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Financial
Standard and Poor's and Moody's have both given a AAA rating to Microsoft, whose assets were valued at $41 billion as compared to only $8.5 billion in unsecured debt. Consequently, in February 2011 Microsoft released a corporate bond amounting to $2.25 billion with relatively low borrowing rates compared to government bonds. For the first time in 20 years Apple Inc. surpassed Microsoft in Q1 2011 quarterly profits and revenues due to a slowdown in PC sales and continuing huge losses in Microsoft's Online Services Division (which contains its search engine Bing). Microsoft profits were $5.2 billion, while Apple Inc. profits were $6 billion, on revenues of $14.5 billion and $24.7 billion respectively. Microsoft's Online Services Division has been continuously loss-making since 2006 and in Q1 2011 it lost $726 million. This follows a loss of $2.5 billion for the year 2010.

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SWOT Analysis

Strengths

Applications and operations divisions along with recently created online service network divisions (MSN) Flexible workforce through contingent workers for seasonal/cyclical projects Multinational corporation operating regional subsidiaries to minimize differences in more than 60 countries through cultural

Relatively rapid product development processes 4/28/12 that allow for timely updating and release of new

Weaknesses

Between 1990-1995, Microsoft leadership failed to correctly anticipate the growth or popularity of the Internet Bill Gates has become Microsoft's chief software architect but has not yet developed a substantially new line of products Dependency on hardware manufacturers to pre-install Microsoft's PC operating system Employee turnover has increased from 6% for a ten year period to 7.4% sales in the operating systems and server software

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Opportunities

Cheaper global telecommunication costs open new markets as people connect to the Internet Federal trial Judge Thomas P. Jackson's breach of judicial discretion and conduct in the Microsoft antitrust case clouded the proceedings in Microsoft's favor Mobile phone applications and exploitation of personal digital assistants represent a growth industry so that strategic alliances could provide Microsoft with opportunity in a market where it currently has little or no significant presence Popularity among people for Internet access The demand for personal computers in American and global markets remains strong despite the growth and increasing popularity of personal handheld devices

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Threats

Technology life cycle is shorter and shorter Apple and Linux threaten Microsoft's 88% market share of the desktop operating market Between 1993-95, Sun Microsystems, Netscape, Oracle, IBM, AOL, and other companies moved into the Internet space and defined it while Microsoft failed to anticipate its growth or popularity Currency exchange rates affect demand for application/operation software and hardware, and fluctuating currencies can negatively impact revenues in the global marketplace
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International Business in Italy with PRADA

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Prada Group
One of the first Italian companies to use Windows 7 Enterprise, Prada uses the features offered by the newer operating system to provide its users with PCs that meet the requirements of people working in a dynamic, competitive market such as fashion. Enhanced data security, quick startup and shutdown, and links with the companys network optimize the companys business worldwide.

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Business Needs

Prada has represented the best of Italian luxury since 1913, and the company is now recognized the world over as synonymous with Italian-made luxury, specializing in the production and distribution of leather goods, footwear, clothing, and accessories. The Prada Groupincluding the Prada, Miu Miu, Church's, and Car Shoe brandsis a multinational group that centralizes its IT department in Italy, where it sets the standards applied to 4,000 users (including shops) all over the world, in Europe, the Asia Pacific, North America, and Japan. After adopting the Windows XP and Windows Vista operating systems, the company decided to join the Windows 7 Technology Adoption Program in advance of

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Solution

Prada began a worldwide deployment of Windows 7 Enterprise in March and April of 2009, when a number of laptop users particularly concerned with the performance of their PCs were involved in beta testing of a preliminary version of Windows 7. Deployment began in the months that followed. By the end of 2010, Prada had deployed Windows 7 Enterprise on about 1,400 PCs, and the company expects to complete the rollout by the end of its 2012 fiscal year. Prada installed Windows 7 Enterprise for users in Italian, Chinese, Korean, Japanese, or English. Worldwide implementation was coordinated by an Italian team, which prepared the deployment tool and distributed a single image 4/28/12

Benefits
Prada uses Windows 7 Enterprise to help guarantee speed, security, and efficiency in its information systems, while providing employees with computers that offer a practical, enjoyable user interface.

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Increased Productivity

By deploying Windows 7 Enterprise, Prada increased productivity, thanks to faster PC startup and shutdown speed. Prada users were very happy to see that with Windows 7, their PCs started up quickly, were easy to use, and had an attractive look. The same users noted that their laptop batteries lasted longer, and found that the Windows Internet Explorer 8 Internet browser and its built-in tools offered the ideal solution for browsing and using in-house web applications.

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Good Hardware and Application Compatibility

There were no serious problems with the compatibility of hardware and applications used in the IT department, thanks to the companys previous adoption of Windows Vista, which ensured continuity with the newer operating

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Enhanced Security and Access

With Windows 7 Enterprise, Prada improved security and access for laptops and their data. Prada first assessed and then implemented Bit Locker drive encryption, centralized under company policy to help ensure protection of data on laptops, which represent about 30 percent of the pool of machines in use. Prada particularly appreciated using Direct Access, a key feature of Windows 7 and Windows Server 2008 R2, which employs the latest-generation protocols to help guarantee remote users access to the companys network via an ordinary Internet connection, with no need to set up a virtual private network (VPN) connection. Direct Access permits creation of an always managed 4/28/12 infrastructure, which allows the protection and updating of

Unified IT

Adoption of Windows 7 represents a major milestone in the companys construction of information systems that are oriented toward Microsoft technologies: in 2011, Prada will also adopt Microsoft Exchange Server 2010, SharePoint Server 2010, and Office Communications Server 2007 R2.

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Bibliography

http://specials.rediff.com/money/2008/jun/19sli07.htm http://en.wikipedia.org/wiki/Microsoft http://www.nasdaq.com/symbol/msft http://www.microsoft.com/presspass/exec/krumholtz/02-15WrittenTestimony.mspx http://www.bsu.edu/libraries/ahafner/awh-th-swot-ms.html

http://www.directionsonmicrosoft.com/sample/DOMIS/orgchart/sample/orgchart.ht

http://www.microsoft.com/casestudies/Windows-7-Enterprise/Prada-Group/Prada-E

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