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  • Case Study Analysis: HUTCH: Locating A New Store

    Transféré par

    Ramandeep Singh Lamba
    364 vues6 pages
    Hutch is considering opening a new clothing store and is analyzing two potential locations: Dalton. Dalton has a population between 10,000-50,000 people and is located near Hutch's distribution center. The trade area has 50,000-150,000 people, many of whom are women aged 18-40 from lower-middle to middle income families, matching Hutch's target customer demographic. Dalton would be a suitable location for Hutch's new store.

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    Group 4 - Hutch-Location a New Store

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    Hutch is considering opening a new clothing store and is analyzing two potential locations: Dalton. Dalton has a population between 10,000-50,000 people and is located near Hutch's distribution center. The trade area has 50,000-150,000 people, many of whom are women aged 18-40 from lower-middle to middle income families, matching Hutch's target customer demographic. Dalton would be a suitable location for Hutch's new store.

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    Attribution Non-Commercial (BY-NC)
    Téléchargez comme PPTX, PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    364 vues6 pages

    Case Study Analysis: HUTCH: Locating A New Store

    Transféré par

    Ramandeep Singh Lamba
    Hutch is considering opening a new clothing store and is analyzing two potential locations: Dalton. Dalton has a population between 10,000-50,000 people and is located near Hutch's distribution center. The trade area has 50,000-150,000 people, many of whom are women aged 18-40 from lower-middle to middle income families, matching Hutch's target customer demographic. Dalton would be a suitable location for Hutch's new store.

    Droits d'auteur :

    Attribution Non-Commercial (BY-NC)
    Téléchargez comme PPTX, PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    sur 6

    CASE STUDY ANALYSIS

    HUTCH: Locating a New Store

    GROUP 4

    Comparison: Trade area customers with Hutchs target customer ?


    Hutchs target women:
    Between age 18-40 years. In lower-middle to middle-income. Who like to wear latest fashion

    Trade Area Customer:


    People in low to middle income brackets Work in agriculture & industry

    Comparison: Proposed Location v/s Hutchs Location Requirement


    Geographical Location:
    Hutch likes to setup their stores near its distribution center. Locations population should range in between 10000 to 50000. Trade area should be in between 50000 to 150000. Location anchored by either a regional and national discount store. Hutch love to have its location in the main corridor, primary close to center court.

    Demographics location:
    Location where population of Lower-middle to middle income are more. Prefer dense women population location. Women age between 18-40.

    Which Location would we choose?

    Dalton

    THANK YOU

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