Introduction To Internet Marketing

MKT 2073 : INTERNET MARKETING

Introduction To Internet Marketing

Internet marketing is the marketing of products and services using the Internet as its medium. Lower costs of dissemination of information and a global audience are its main advantages. Internet marketing also encompasses digital customer data management and electronic customer relationship management (ECRM), which are widely used in businesses today.
Assignment : What is ECRM and its benefits ?

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Your Responsibility

Online marketers are constantly devising new Internet marketing strategies in the hopes of driving more traffic to their Web sites and making more sales; witness the increasing use of blogs as marketing tools for business, for instance.

Get Notice !!! Close Sales !!!

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Customer-Centric Digital Marketing

Applying Digital technologies which form online channels (Web, e-mail, databases, mobile, iDTV) to Contribute to marketing activities aimed at achieving profitable acquisition and retention of customers (within a multichannel buying process and customer lifecycle) through Improving customer knowledge (of their profiles, behaviour, value and loyalty drivers), then delivering integrated targeted communications and online services that En. Mohd Shaznaz matchShaharis individual needs their

Questions For Marketers

How significant is the Internet as a marketing tool? How does Internet marketing relate to emarketing, e-commerce and e-business? What are the key benefits of Internet marketing? What differences does the Internet introduce in relation to existing marketing communications models?

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The Internets impact on you?

How many of you have purchased something on the Internet in the last 6 months? How many times have you used the Internet as an information source, before buying offline?

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The Internet - Overview

a vast collection of information thats connected like a web accessible through the Internet using connections called hyperlinks view the WWW resources through a program called a Web Browser URL - Uniform Resource Locator or Web Address Example: http://www.yahoo.com
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The Internet - URL

Location Box Enter URLs here (or Web Address) http://netscape.com

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The Internet - Categories

Web Categories : com Commercial institutions or organization edu Educational institutions gov Government site mil Military site net Gateways and administrative hosts org Private organizations

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The Internet - Search Engine

What are they? A search engine is programmed to search for websites using keywords and web addresses.

To do a search, you type in keywords that describe your topic such as recipes, investments or travel destinations. Google and Yahoo! are two popular search engines
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Important Internet Facts

Anyone can publish information on the Internet. You are responsible for evaluating the information you find

On

the Internet, nobody knows youre a dog

Cartoon by Peter Steiner. The New Yorker, July 5, 1993 issue (Vol.69) p. 61.

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Evaluating Websites
Ask yourself these two questions: Who wrote or published the information? Is this author or publisher a reliable source of information? Websites should tell you: Who is the author or publisher The author or publishers credentials Look for these kinds of links to find information about the web page author Who we are Mission Contact us Philosophy About us
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Assignment : How To Get Web Traffic ?

Evaluating Websites

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Internet Technology

WiMAX Broadband Hotspot DSL - Unifi, Streamyx Mobile Wireless - 3G, 4G

ssignment : Description, Diagram, Benefits to Marketin

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The Internet

Internet Terminology