PRESENTED BY:

AMIT CHAUDHARY
1

INDUSTRY OVERVIEW
Information industry
Search engine websites (direct competitors)
Google, Yahoo, Bing, AOL etc

Source of revenue online advertising

WHAT IS SEARCH ENGINE?

Search engine is a software program that searches for sites based on the words that you designate as search terms.

Search Engines look through there own databases to find what it is that you are looking for.
These are information retrieval systems.
3

GOOGLE - OVERVIEW
Founded 1998 IPO 2004 Headquarters : 1600 Amphitheatre Parkway, Mountain View, California, United States Key people : Larry Page (Co-Founder and CEO) Eric Schmidt (Executive Chairman) Sergey Brin (Co-Founder)
4

GOOGLE - OVERVIEW
Revenue : US$ 29.321 billion Employees : 28,768 (As of 2011-06-30)

Subsidiaries : YouTube, Double-click, On2 Technologies, Picnik, Aardvark, AdMob, Zagat, Motorola Mobility
Receiving several hundred million queries each day.
5

 Google Mission Organize the world's information and make it universally accessible and useful Rankings
#102 in FORTUNE 500 S&P 500 Dow Jones Global Titans #30 in FT Global 500

Google is considered to be among the top 10 brands in the U.S.

6

Yahoo Overview Yahoo overview

Founded : 1994 Headquarters : Sunnyvale, California, U.S

Key people :

Roy Bostock (Chairman) Tim Morse (Interim CEO)

For many years they outsourced their search service to other providers
7

Yahoo Overview
Revenue : US$ 06.324 billion Employees : 13,600 Mission :

To connect people to their passions, communities, and the worlds knowledge

Acquisition : AllTheWeb AltaVista Overture Inktomi

8

Yahoo Overview
SearchScan Yahoo Yahoo Search Yahoo Directory Yahoo Shortcuts Yahoo Cheat Sheet Ultimate Yahoo Search List
9

BING OVERVIEW
Bing is a web search engine from Microsoft. Formerly it was called Live Search, Window live Search and MSN search. Started on 3rd June 2009 Available Languages: 40 languages. Daily changing of background image.
10

BING OVERVIEW
Media features Video thumbnail Preview Image search with continuous scrolling images results page

Instant answers Sports Finance Dictionary Spell Check Health information

11

Bing overview
Local info Current traffic Information Restaurant Reviews Movies played in an area Integration with Hotmail Integration with Facebook

12

13

COMPETITORS MARKET SHARE

14

COMPARISON OF ALL THE THREE SITES:

Parameters Paid Search Google Google AdWords factors in max bid price and clickthrough rate into their ad algorithm Yahoo! Yahoo! also offers a paid inclusion program which charges a flat rate per click to list your site in Yahoo!'s organic search results Seems to be more about text matching when compared to Google. Overture Keyword Selector Tool; Yahoo! Mindset ; Yahoo! Advanced Search Page; Yahoo! Buzz Bing Like Google, MSN ranks ads based on both max bid price and ad clickthrough rate.

Query processing

Google seems to be more concept matching.

MSN offers a tool that estimates how commercial a page or query is. Demographic Prediction Tool; Online Commercial Intention Detection Tool;
15

SEO Tools

Google Sitemaps; AdWords Keyword Tool; Google Related site.

Google
Sponsored Links Language Translator Google AdWords Google Translate

Yahoo
Yahoo Marketing Babelfish

Bing
Yahoo Marketing and MSN Ad Centre Microsoft Translator

Business Perspectives

Google has the largest search distribution, the largest ad network, and by far the most efficient search ad auction.

Being the largest content site on the web makes Yahoo! run into some inefficiency issues due to being a large internal customer.

Search brands for building their own technology in house are MSN Search, Microsoft AdCenter, and Windows Live Search.

Social Aspects

Google is trying to make software more collaborative and trying to get people to share things like spreadsheets and calendars

Yahoo! firmly believes in the human aspect of search.

Microsoft continues to lag in understanding what the web is about

16

CONCLUSION
Google dominate other search engine such as Yahoo!, Bing etc as it displays more concept matching and informational results relevant to users.
Each search engine has differ role to play.

Based on requirement, the users can make use search engines.

17