Diminishing

quality and
quantity of
food
Health
hazards due
to excessive
chemical
application in
agriculture
Non-stop food
inflation not in
proportion to
earnings
Rising Food Prices and woes of
Common man
$ince 2008, whiIe the economy has
reeIed under Iow growth conditions,
food articIes Iike, Rice, Wheat, PuIses,
VegetabIes, Potatoes, Onions, Fruits,
and MiIk have become costIier by 30%.
n terms of year on year growth, food
infIation at 17.97% is reaIIy aIarming
and the onsIaught of food infIation is
being feIt most severeIy among Iower
and middIe income groups.
istoricaIIy, the rise in food prices has
been tied to the rise in prices of fueI.
owever, the present infIationary
trends negate such assumptions.
ut in 2010, various factors affected the
food production and the yieId for
puIses and other crops were affected.
Various reasons have been attributed
to this trend, these incIude:
FIoods in
$ome
Regions
Drought
in some
Regions
Late
Monsoon
in $ome
Regions
1. To begin with, food
infIation is a direct
resuIt of the triad of ~
1. ConsequentIy, the food output has
been officiaIIy stated to be Iower than
Iast year, with significant deficiencies
in production of food grains, puIses,
and oiI seeds.
3. The government's mishandIing of
pubIic distribution system, especiaIIy
in the Iight of drought situation in the
current fiscaI .
FinaIIy a huge number of intermediaries
present in agricuIturaI suppIy chain and
their unreaIistic margins.
ffects of MiddIe Men
$uppIy Chain
These unwanted intermediaries add-on
their margins to the produce during its
transit from farm gate to the end-user
consumer without any vaIue addition.
MiddIemen
Whenever there is a IittIe shortage,
these intermediaries shoot up the
prices of essentiaI commodities.
Supply chain Commissions
Middle Man
For instance, there is no shortage of
onions in the market, yet stiII, there
exists nearIy 300 to 400% mark up on
its prices. Onion production at 7,694
tons is nearIy equaI to the previous
year's 7,637 tons.
t is not the just the price of a singIe
commodity, aII agricuIturaI commodity
prices are rising.
WT To Do ? T Cross
Roads
verybody agrees that the controI on
food infIation is beyond the reach by
government.
Helplessness of GOVT
WT To Do ? T Cross
Roads
Under such conditions, how a common
man secure his famiIy's food quantity
as weII as quaIity in future?
WT To Do ? T Cross
Roads
ow can a middIecIass person secure
and sustain his future needs of food
within the same budget and aIso as a
safe and growing investment pIan?
Future
When The Current $cenario is Iike this
imagine the effect of this infIation by
2025!
s it so scaring even to think ? then how
we secure and sustain ourselves from this
life time threat ?
t is the time for everybody shouId think
of some remedy or to overcome this
kind of foreseen risk on their own
because government is heIpIess in this
mission
Remedy
Can we grow our own food ?
difficuIt .. sharp and open end answer from aII of us ! before
stating so, Iet us consider the essentiaIs
of growing our own food ..
Land
rrigation
$eeds
FertiIisers
Pesticides
KnowIedge or xperience
Crop protection
arvest
$tore
Process
Remedy
Can you Ieave your job or profession
from where you are earning your
IiveIihood to meet this need ?
CertainIy Not !!
Then ow ?
Remedy
What are the other Constraints ?
You need variety of cereaIs, puIses, vegetabIes,
fruits, edibIe oiIs, miIk and spices, etc ...
This wiII be a Iong Iist to make your compIete
food needs!
Can we grow aII this .. Very difficuIt ..
Then how ?
Iternate dea
Can you contact different farmers for
your year Iong requirement of food and
get a better price?
Yes, difficuIt, but possibIe ..
Iternate dea
ut how many farmers can you
approach?
ven if you do, how to make the farmer
commit to ensure continuous suppIy to
you aIone when prices are forever on
rise!
Iternate dea
ven $o how to and who wiII maintain
stocks for Next order ?
re you ready to pay same price to
protect the farmer interest when there
is a faII in price?
CompIexity
These are aII severaI compIex queries to
answer separateIy ..
yet we need to arrive for a
comprehensive soIution for this need !
$oIution 1
Let us aII form a co-operative society to
meet aII our food needs both in terms
of quaIity and quantity
Let us acquire the Iand nearest to us
which is economicaI and fertiIe
Contract professionaI farmers for co-op
farming for mutuaI benefits
Carry on the operation and distribute
the food
Risk factors in soIution 1
ow to monitor and ensure the
agricuIturaI operations and certainty of
required crop yieId ?
n case of variations in weather and other
disasters, who wiII be heId responsibIe ?
Who wiII be responsibIe for the proper
distribution set up?
This is the kind of compIexity of
chaIIenges when we deaI with aII these
operations separateIy !!
Refined $oIution
Then why not we create an entity which is responsibIe
for aII these operations and support the entity to ensure
our quaIity and quantity of Food for our rest of the Iife ?
$ounds nteresting !!!!!
This is exactIy
Community $upported gricuIture ModeI
C$M -ridge
s this task so easy ?
Can a set of few farmers nsure you to give the entire
basket of food needs of a Consumer ?
f it is otherwise can we find some body who can
integrate the resources ,aggregate the needs , wouId be a
mentor for the food security of consumers and Guardian
for the weIfare and prosperity of Farmers ?
Unique nswer to aII these queries is
$o formation of C$M and manage
by profesionaI farm management
services company , couId be a
vaIuabIe addition to individuaI who is
Iooking towards sustainabiIity.
C$M is truIy focused on the theme,
aiming to function against price rise
and sustainabIe areas such as:
dentification and acquisitions of right
Iands for suitabIe crop production
mprovement of Iand fertiIity
$cientific and naturaI method of
agricuIture and food production
CSAM
uiIding Iong term storage Iike
warehousing and coId storage faciIities
CSAM
Farm machinery, irrigation and crop
protection, as weII as in agricuIturaI
infrastructure driven by market
inteIIigence and research.
Team :
conomic and Finance $trategists
with GIobaI Thought and LocaI Focus
xperienced Project Managers with Focus
on gricuIture and Green nergy
GobaI gri Commodity Merchandisers
$easoned gronomists and $cientists
Risk Mitigation and Management
ConsuItants
xpert PooI of Marketing TaIent
ConventionaI myths about agricuIture :
This activity is essentiaI but a choice of poor peopIe
Weather may pIay a spoiI sport and difficuIt to controI
ver increasing input costs
Very Iaborious job and uncertain crop yieIds
Lack of Minimum $upport Price
Not possibIe to scaIe up production drasticaIIy
Poor credit faciIity
Lack of storage faciIities
No insurance coverage
II above statements are true in case of
a conventionaI farmer where he can not
differentiate his famiIy needs Vs
farming needs.
Where as C$M shaII have aII the risk
mitigation pIans needed to overcome
the above threats .
$cientific approach in farming Iike
seIection of suitabIe soiIs and input
needs
"uaIity seed and proper appIication of
bio fertiIisers and naturaI pest controI
pIanning incIuding bio diversity.
TimeIy action and right protection
techniques against sudden nature
shocks.
Large scaIe farming and voIume
production
Negotiate right price to a right market
at a right time with an adequate and
contingent storage faciIity.
Food processing faciIity on farm or
near farm
Varieties of crops incIuding cereaIs
,puIses, spices, fruits ,vegetabIes and
edibIe oiIs.
CompIete do away with middIemen
for marketing thereby the achieving
best price for both buyers and seIIers
and buiId mutuaI trust .
NO ROKR$ PL$ NO BROKERS PLEASE
Crop nsurance
Comprehensive nsurance to Crops.
II these measures wiII ensure C$M
members with consistent and
perenniaI benefits with
$ecured growth pIan
Land Ownership
II the units of investments are secured
with Iand registrations at the agreed
terms. deveIopment costs are aIso
incIuded.
Land costs wiII appreciate as the
deveIopment of Iand is a continuous
process during the Ieasing period of 15
years.
Continuous annuaI Iease amount for
the contracted period.
Free membership in ruraI agricuIture
cIub and agritourism resort faciIity.
More Benefits
Priority and discount on purchase of
quaIity produce from farm for your
domestic needs.
C$M
Observe the investment in this
ambitious modeI and compare the
same to a typicaI reaI estate investment
with no income generated and no
caretaker for your reaI estate
investment.
ood Benefits
Quality food --- both staple and daily need
Budget ----- with in your budget and
without any market change impact
ood Benefits
Continuous Availability
ood Benefits
Discount acility
ood Benefits
mproved Health Care
ood Benefits
Tasty ood
ood Benefits
Other benefits
Growth in the value of farm land
Leisure and Entertainment with family
Other benefits
Other benefits
Eco tourism
Much needed general knowledge for your
urban children
Other benefits
Social Contribution
Other benefits
Peace of Mind
Option of liquidity at any given point of
time
Other benefits
Value Proposition for CASM
members
nvest on farm land purchase in a group
and own it as a community and get it
developed by a professional farming
company purely on commercial terms
lease out the same land to the farming
company for 15 years with exit option and
become a farm co-op society member
Value Proposition
Enjoy the benefits of quality food at a
Discounted price
Receive annual yield from the farm coop
society year on year.
Value Proposition
Enjoy the agri tourism , rural club and
resort with your family and friends.
Enjoy the benefit of price difference from
the market price to this farm produce will
be a great advantage besides the best
quality.
Proposed arm produce after 1
Year
Vegetables
ruits
Milk Products
Ground nut oil
Spices
Mode of Delivery Road Map
1
st
Year : Either at arm Gate or At
Selected Outlets in City at ixed Timings
2
nd
Year: arming Company's own outlets
during Business Hours. Limited door
delivery service
3
rd
Year: farming Company's own outlets
and ranchisees. ull scale door delivery
across the city.
Become a member of CSAM and enjoy
the multitude of sustainable health wealth,
entertainment and peace of mind.
Achieve sustainability in your green
community and achieve freedom from
inflation and food commodity market
fluctuations for ever.