CHANNELS OF COMMUNICATION

Team Members Mangesh Patil Sumit kadam Vidula Paradkar Manoj Jadhav Komal katkade Sujeet Kothawale Vincy Victor Allwyn Anthony Kanaiya Barot

Stream MHRDM MFM MHRDM MFM MHRDM MFM MMM MMM MMM

Roll No H091014 F091019 H091030 F091015 H091009 F091023 M091055 M091004 M091006

What is communication ?
Communication is an art whose aim is the systematic exchange of information. Derived from the Greek word communicare or communico which means to share. Community implies a group of people living in one place. Languages are the codes of communications.

Basic Communication Model

Sender Message

Feedback

Receiver

The sender encodes the message and selects a channel. The receiver decodes the message and uses feedback to respond.

Process of Communication
Process of Communication is having 5 elements. The Message Encoding The Medium Decoding The Feedback

Types of Communication
Communication

Internal

External

Formal

Informal

Inward Communication

Outward Communication

Formal Communication
Formal Communication
Upward Communication

Downward Communication

Vertical Communication

Horizontal Communication

Consensus

Upward Communication
Board of Directors Managing Director Secretary

Manager
Departmental Heads Supervisors Clerks Workers

Upward Communication
Serial communication MUM effect open-door policy Attitude surveys Focus groups Exit interviews Suggestion boxes Third party facilitators Liaison Ombudsperson
9

Upward Communication Contd..

Advantages of Upward Communication
Help Management to know problem and Grievances of their staff Encourages an effective and proper feedback. Helps to create confidence among the subordinates. Helps to satisfy employees ego. Helps to find out the extraordinary skills present in junior staff members. Helps to Improve Productivity.

Upward Communication Contd..

Disadvantage of Upward Communication
Subordinates are afraid of their Superiors. Subordinates communicates only achievements and pleasant matters to their Superiors Subordinates try to act over smart by communicating some matters to top authority leaving their immediate seniors behind. Strikes and lockouts which ultimately result in losses to the organization.

Downward Communication
Board of Directors Managing Director Secretary

Manager
Departmental Heads Supervisors Clerks Workers

Downward Communication
Bulletin boards Policy manuals Newsletters Intranets

13

Downward Communication Contd..

Advantages of Downward Communication Keeps subordinates well informed about information. It raises the moral of subordinates. It gives proper motivation to subordinates. It educates subordinates.

Downward Communication Contd..

Disadvantage of Downward Communication Under Communication Transmitting or sending or communicating a message either in brief manner or in truncated manner. Over Communication Transmitting or sending or communicating a message in more than required way.

Vertical Communication
Board of Directors Managing Director Secretary Manager Departmental Heads Supervisors

Clerks
Workers

Vertical Communication contd..

Is a Two-way channel of communication. It is a combination of upward and downward communication. Instructions are given by management to the staff through downward communication. Suggestions or reports are received by the management from the staff through upward communication.

Vertical Communication contd..

Vertical channel encourages better co-operation and co-ordination between the staff and management. The channel helps proper, smooth and democratic functioning of the business organization. Channel assures proper feedback. Helps management to implement their policies and plans effectively. Is the best channel of communication available in todays world.

Horizontal Communication

Purchase Department Public Relation Department

Production Department

Personnel Department
Sales Department

Finance Department

Horizontal Communication Contd..

Is a communication which takes place between persons of equal Status, rank or position. E.g.: Communication between two managers, two workers and two clerks in business organization.

Horizontal Communication Contd..

Advantages of Horizontal Communication It increases efficiency of business organization. It encourages co-operation and co-ordination. It encourages an immediate feedback. It increases co-ordination between different departments. It saves time.

Horizontal Communication Contd..

Disadvantages of Horizontal Communication If there is rivalry among two executives of same status then this channel of communication might create many problems. If one executive is jealous with other then this channel will not work. If there is too much Horizontal communication then it will affect Vertical communication.

Consensus

A B Decision

F E

Consensus Contd..
Consensus means total agreement of opinion. It means approval received by taking the other party into confidence. This type is popular in politics. E.g.: The leader of political party is generally elected by consensus. This type of communication is very useful in solving the problems like wage-scales, Bonus etc.