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This document discusses LG Electronics' marketing strategy in India. It analyzes LG's strengths as an established national brand with a reliable reputation and wide distribution network. The document also examines LG's product innovations and positioning. However, it notes weaknesses such as importing all products from Korea and close competition from Samsung. Opportunities for LG include expanding rural markets and product lines. Threats include improving competitor products, economic conditions, and price wars. The document provides an overview of LG's market share and recent product innovations in India.
This document discusses LG Electronics' marketing strategy in India. It analyzes LG's strengths as an established national brand with a reliable reputation and wide distribution network. The document also examines LG's product innovations and positioning. However, it notes weaknesses such as importing all products from Korea and close competition from Samsung. Opportunities for LG include expanding rural markets and product lines. Threats include improving competitor products, economic conditions, and price wars. The document provides an overview of LG's market share and recent product innovations in India.
Droits d'auteur :
Attribution Non-Commercial (BY-NC)
Formats disponibles
Téléchargez comme PPT, PDF, TXT ou lisez en ligne sur Scribd
This document discusses LG Electronics' marketing strategy in India. It analyzes LG's strengths as an established national brand with a reliable reputation and wide distribution network. The document also examines LG's product innovations and positioning. However, it notes weaknesses such as importing all products from Korea and close competition from Samsung. Opportunities for LG include expanding rural markets and product lines. Threats include improving competitor products, economic conditions, and price wars. The document provides an overview of LG's market share and recent product innovations in India.
Droits d'auteur :
Attribution Non-Commercial (BY-NC)
Formats disponibles
Téléchargez comme PPT, PDF, TXT ou lisez en ligne sur Scribd
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