SUBMITTED BY SRUTHI.

FACULTY GUIDE Dr. SIVAPRAKASH.C.S

Faculty, IMK

PROJECT GUIDE Mrs.SUNITHA.S

Asst. Training Manager, TTPL

CONTENTS
Introduction to the Organization Objective of the study Methodology Scope and Limitations of the study Company Profile Organization Structure- Departments Analysis- SWOT Analysis Analysis- Michael Porters Five Force Analysis Findings Suggestions Conclusion

INTRODUCTION
Organisation is a social group that distributes task for a collective goal. Organisation Study A broader analysis of the organisation. -- Systematic study and careful application of knowledge about how people interact within an organisation Organisation study carried out at TRAVANCORE TITANIUM PRODUCTS Ltd, Kochuveli.
Public Limited Company under State Public Sector 80.94% shares held by Government of Kerala 7.91% shares held by KSIDC Balance Shares held by Public

OBJECTIVES OF THE STUDY

To get a clear insight about the organisational functions of Travancore Titanium Products Ltd.
Understand organisation structure & policies To compare & contrast theoretical knowledge with actual practice. To analyse competitive nature of TTPL with Porters Five Force model

METHODOLOGY
Data was collected through primary & secondary sources oPrimary Data:informal interviews, discussions, personal observations. oSecondary Data:Company records, journals, websites.

SCOPE OF THE STUDY

Well reputed & experienced company in Kerala. Was enjoying monopoly for years in manufacturing Titanium Dioxide Running with various departments & vast hierarchies of administration Provides a chance to know about practical application of learned theories

LIMITATIONS
Information collected from employees may be biased in some means. Duration of the study was just 15 days. Certain confidential information was not available Analysis & Interpretations were subject to limitations

COMPANY PROFILE
TRAVANCORE TITANIUM PRODUCTS Ltd.

Vision statement:- Adding Life to Colours Date of Incorporation :- 18th December 1946 Registered Office:- Kochuveli, Trivandrum Activity:- Manufacture of Anatase & Rutile Grade Titanium Dioxide Man Power:- 823 Working Hours:- 3 shifts + General shift Vision : To be the largest producer of Titanium Dioxide products & the most preferred Supplier Mission : To ensure customer satisfaction by continuously improving product quality& earn reasonable profit Quality Certification :- ISO 9001-2008 Actual Production:- 14,624 tonnes Consumers :- Rubber, Paint, textile, Cosmetics, Ceramics etc.

DEPARTMENTS
1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. Production Department Marketing Department Engineering Department Human Resource Department Finance Department Commercial Department Medical & Stores Department Training department Research & Development Department Safety Department Security & Vigilance Department Project Department Legal Department Medical Department

STRENGHTH PSU under Govt. of Kerala Mass customization is implemented Brand image & reputation High quality of products Strategic business location Inherent qualities of the product Negligible excise duty OPPORTUNITIES Maximum utilization of work force Diversification Projects Product Differentiation Direct marketing Technological upgradation Reducing cost of production Efficiently utilising by-products

WEAKNESS Follows conventional production system Main product crossed maturity level No employee motivation Lack of marketing expertise Pollution Political interference is high Not competent Lack of flexibility in decision making THREATS Lack of financial resources Changing Government regulations Threats from local competitors Bargaining power of suppliers Opposition from inhabitants Political interference Decreasing demand for core product

THREAT OF NEW ENTRANTS

Very much less due to following reasons Large amount f capital investment needed Strategic location of plants Presence of large players Brand loyalty of customers Government policies & rules

BARGAINING POWER OF SUPPLIERS