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GROUP- REUNION
At a glance
Marketing is no longer considered a radical
approach to solving problems in Nonprofit orgs. Importance of using marketing in nonprofit is due to
marketing techniques. Muslims are not also different, accepting newer ways to popularize concepts like Zakat
At a glance
In Bangladesh, Rahimafrooz is pioneering this
practice with the establishment of Center for Zakat Management (CZM) CZM aims to institutionalize collection and disbursement of Zakat to mitigate poverty in this country First ever in Bangladesh to blend faith-based approach with traditional marketing ideas. So, there is an uncharted path ahead of CZM
ZF to CZM
Zakat Forum (ZF), a Rahimafrooz initiative, started
in 21 March, 1993. Primary purpose was to mobilize and effective use of internal Zakat money Primary motto was to come out of Shari/Lungi concept of Zakat giving. Major projects includes Education support, Orphan sponsorship, emergency relief, healthcare etc. Later, for more professionalism, ZF is converted to CZM with 10+ experience.
Key stones
Faith based development approach Better suited to Bangladesh Context Academically sound concept around the world RA was convinced that FBO funded by Zakat could bring significant changes. Potential of Zakat Impressive finding of M. Kabir Hasan, a Bangladeshi professor at New Orleans University 14000 Crore of unrealized Zakat money in Bangladesh Institutional Zakat example from Malaysia,
Formation of CZM
A Seminar on Forum on Zakat on 16 August, 2008
at Bangladesh-China Friendship Conference Center. Presentation of Dr. Kabirs findings Gathering of civil society members in the seminar Support to form an institution to serve the purpose
Muslims fulfill the Islamic obligation of Zakat CZM believes in Allahs sanction to cleanse asset through Zakat Strategic objective is to establish a sustainable and transparent organization.
Mission
Credible enterprise establishment Promoting awareness Focused on alleviating poverty
Support to education
Long-term development projects
Vision
Promote the obligation of Zakat set by Allah as an economic tool for bringing prosperity to the needy.
Organization Structure
Project Gulbagicha
Other services
Intervention in Education Health and sanitation Training and skill development Income generation Environmental sensitivity Awareness building programs
Project Mudareeb
Its goal is Employment generation Poverty reduction of low-income families Capacity building of service delivery organizations Policy recommendations to the Government
Project Gulbagicha
Every child has a right to education. Key target is poverty stricken children in slum
Pre-primary education Islamic education Food and Nutrition support Health care Awareness building Training and skill development
Other Services
Biz Zakat Simple Zakat Aiming to aid Zakat calculation for
individuals and organization Understanding Zakat-mainly a awareness building program Waqf Program
Education Waqf
Marketing Strategies
Social Marketing Achieve specific behavioral goals for a social good Overall goal is to promote societal well-being Rejecting short term shari/lungi concept of Zakat Attitude and behavior change of both Zakat payers and Zakat recipients
Marketing Strategies
Faith Based Marketing Oldest concept in the history of marketing Recent popularity in USA for popularizing churches and their programs among youths Zakat being a concept of faith, Faith Based Marketing is must Not complimentary to Marketing, rather complimentary with traditional Marketing discipline
newspapers RA family and friend network Corporate training program for employees for different houses PR materials such as brochure, leaflet, Zakat guide, Zakat calculation methods etc. Seasonal campaign such as Ramadan Zakat Campaign. Online web presence through website.
SWOT analysis
Strength
Rahimafroozs sponsorship Rahimafrooz Management experience Commitment to Islamic values Zakat Forum experience Legal framework Organizational framework
Weakness
First mover Insufficient manpower and other resources Inadequate infrastructure Unchartered path of nonprofit marketing. Confined to RA Conventional mindset about Zakat
SWOT analysis
Opportunity
First mover, and thus having almost no competitor Untapped potential of Zakat Create wellbeing in the poor societies Replicating effect of CZM by others Exponential economic impact of Zakat
Threat
Key Achievement
Continued support from Zakat payers Increased trust and confidence Establishment of sustainable organization
Major Challenges
Conventional Mindset about Zakat Unchartered path of Marketing Islamophobia
Bottom line
Dr. Yunus urge for social enterprise Blending of modern Marketing tools with faith based
organization Corporate involvement in social enterprise Non profit Marketing application in a new sector e.g. religion Will CZM survive and thrive as a successful enterprise blending all these concepts?