India Consumer Landscape 2011

Offline Syndicated study Master Datasets on Indian Consumers by Juxt

Study Overview
Most recent and representative survey-based estimates of Indian consumers, both at household and individual levels
Based on a very large sample land survey of over 225,000 individuals spread across all mainland states & union territories across all the 4 regions of the country. Survey conducted in MarMay 2011 among 33,000 households in 104 cities and 17,000 households in 800+ villages a total of over 50,000 households

Highly comprehensive profiling of Indian consumers in their demographics, psychographics and consumption lifestyle
A deeper profiling of how Indian consumers live in their regular lifestyle, including details about their location, economic status, current priorities, day-to-day lifestyle habits and their consumption preferences Key demographic profiling is based on 225,000+ individuals sample (accounting for all individuals living in the surveyed households). Psychographic and personal consumption lifestyle profiling is based on 50,000 individuals sample (the individual respondent who answered the survey questions on behalf of their households)

Study Methodology
A large sacle land survey was conducted to profile and estimate the Indian consumers, both at the level of household and individuals as consumption entities. The survey covers towns and villages of all population strata in all the mainland states and union territories in India (covering all the key, and 80 of the total 88
regions in India as classified by NSSO)

Though the selection of towns and villages was purposive, the sampling within the towns was done on 2stage random basis basis
(firstly a random selection of polling booths, and then a random selection of households from the electoral list within each of these randomly selected polling booths); (selection of every nth house in the village)

within villages sampling was done on systematic random

To make the survey findings representative of the entire Indian population

households and individuals)

(and not just of the surveyed

appropriate state-wise, urban district/village class and SEC combination level

household representation weights, as derived from the authentic Govt. of India base-level population statistics (NSSO/Census), were applied to the survey data

Reports
Like in 2010, the India Consumer Landscape study findings are available as querybased online datasets with data exhibited as tables/graphs/charts

The study offers two overall level datasets, one profiling Households as a consumption entity (Household Dataset) and the other profiling Individuals in the household as a consumption entity (Individuals Dataset)

In addition, there are a series of supplementary datasets, with each dataset presenting findings at a specific consumer segment level or product category level
(here the sample base is a subset of consumers who belong to a specific demographic / consumer segment, or are users of a specific product category, and the dataset outlines the profile and consumption preferences of only these subsets of consumers)

Note: Reporting of any supplement dataset is subject to collection of sufficient sample responses in the survey

Juxt India Consumer Landscape Syndicated Study Datasets

Master Datasets Consumer Segment Reports/Datasets Category Reports/Datasets

Household Dataset
All Household Level Data

Indian Urbanites

Urban SECs

India Bytes

Personal Computers

Indian Ruralites Individuals Dataset

All Individual Level Data

Rural SECs

India Drives India Banks

Automobiles

Indian Families

Family composition & lifecycle stage

Personal Banking

Indian Generations

Age groups

India Insured

Life, Gen Insurance

Indian Women

Women Consumers

India Plugged

Home Durables

Indian HOH India Hooked

Chief Wage Earners of the Households

Dominant & Integrated Media Usage (TV, Print, Radio, Internet)

Indian Affluents

The Uppies & The Rich

Pricing*
Universe Dataset
(All India, Urban/Rural)

Master Dataset
(All India, Urban, Rural, State-wise, Town class-wise, Village class-wise, Top 20 urban districts individually)

Any Consumer Segment Data

`150,000

`300,000

Any Category Segment Data All Household Level Data All Individual Level Data

`150,000 `150,000 `150,000

`300,000 `300,000 `300,000

* Key Findings PowerPoint Report for any dataset (only on order) Rs. 50,000 per dataset

* 10.3% service tax extra

Payment Terms & Delivery

Payment Terms Delivery Timeline
: 50% advance, 50% after delivery of all datasets/reports

: Overall Level Datasets (Household Master Dataset / Individual Master Dataset) Week of 18th July 2011

: Supplementary Level Datasets (Consumer Segment/Category Level Datasets) 2 days from order thereafter from date of order

: PowerPoint Report 1 week per dataset report thereafter from date of order

Reporting Format

: Query access based online dataset

Information Coverage

Household Level Data

Information Coverage
Size Estimates of Indian households
Total households, By urban/rural divide, By family size

Geographics
Region, State, Urban/Rural area, City Type/Village Type

Socio-Economic Profile
Family size, Family classification by lifecycle stage Highest occupation and education level in the household, Neo-SEC Classification CWE Occupation, CWE Education, CWE Medium of Education, Conventional SEC classification (CWE occupation-education)

Economic Status of the Household

Monthly Household Income (MHI), No. of earning members in the family, Average per capita household income Ownership status and size (carpet area) of house living in Financial asset ownerships (Saving Bank Account, Fixed Deposit, RBI/Govt. Bonds, Demat Account, Medical Insurance, Accidental Insurance, House Insurance, Mutual Funds, Company Shares/Stocks, Chit Fund Deposits, Crop Insurance) Type of currently running loans, if any

Household Level Data

Information Coverage
Household Consumption & Lifestyle Profile
Household assets ownerships (House, Car, Motorcycle, Scooter, Bicycle, TV, TV Connection, Fridge, Washing Machine, Air Conditioner, Microwave, Music system, Portable music player, VCD/DVD player, Regular Camera, Digital Camera, Video Camera, Computer, Video Games, Food processor, Water purifier, Toaster/Sandwich maker, Power backup, Landline phone, Tractor, Tube well/Pump, Transistor/Radio) Type of asset owned in the household and brand owned for the following assets (Fridge, TV, TV Connection, Washing Machine, Car, Motorcycle, Scooter, Computer) Users per household computer users, internet users, mobile users, saving account holders, credit card holders, life insurance policy holders, medical insurance policy holders, drive automobile

Household Level Penetrations

Household Durables (House, Land, Car, Scooter, Motorcycle, Color TV, Fridge, Washing machine, Air Conditioner, Microwave, Computer, Music system, Portable music player, VCD/DVD player, Regular Camera, Digital Camera, Video Camera, Video Games, Food processor, Water purifier, Toaster/Sandwich maker, Power backup, Landline phone) Financial Instruments (Saving Bank Account, Fixed Deposit, RBI/Govt. Bonds, Demat Account, Medical Insurance, Accidental Insurance, House Insurance, Mutual Funds, Company Shares/Stocks, Chit Fund Deposits, Bank Loans)

Individuals Level Data

Information Coverage
Size Estimates of Indian Population
Total Individuals, By urban/rural divide

Geographics
Region, State, Urban/Rural area, City Type/Village Type

Personal Demographics
Gender, Age, Marital Status, Generational classification by age, Status in the household (CWE, other earning or dependent member of the HH, Occupation, Individual Income (if earning) Education, Medium of Education, Mother Tongue, Preferred language of reading, Religion

Personal Psychographics
Most important priorities in life currently, Current hobbies and interests, Living celebrity currently identify with the most Favorite indoor entertainment activities, Favorite outdoor entertainment activities Attributes give weight-age to when buying products and services

Individuals Level Data

Information Coverage
Personal Consumption Habits & Lifestyle
Vehicle: type of vehicle driven individually (car, scooter, motorcycle) Mobile Phone: whether a mobile user, no. of connections, no. of handsets used, whether uses internet on mobile, Type of mobile applications used on most used connection, whether listens to music on mobile phone or a mobile device Computer: whether a computer user, place from where accessing computer, type of computer used at home Internet: whether an internet user, place from where accessing internet, frequency of accessing internet, whether uses internet on mobile phone, whether uses internet using laptop while traveling Banking: whether has a saving account and a demat account, whether owns a credit card and no. of credit cards owned Insurance: whether has a life insurance policy , whether has a medical insurance

Personal Media Usage

Whether use TV, Radio, Newspaper and Magazines, with duration of usage on weekdays and weekends Type of TV content watched and the most watched channels for each type (Entertainment/Serials/Reality Shows, News, Movies, Music, Business News & Info, Spiritual/Devotional, Sports, Cartoon) Type of newspaper/magazine read and the most read brands for each type (Regular Newspaper, Business Newspaper, Regular Magazine, Business Magazine) Most listened to radio channels

Contact Details
Address : 7, Kehar Singh Estate, Westend Marg
Lane 2, Said-ul-Ajaib, New Delhi 110030

Telephone Contact Person Email Website

: +91-11-29535098, +91-9811256502 : Sanjay Tiwari : sanjay@juxtconsult.com : www.juxtconsult.com

Thank You!