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An Analysis of the NFL Ticketing Pricing Criteria Art.

Use Excel!

European University - Sports Management Shamir Yanay 2009

shamir.yanay@bluemail.ch

01.05.2012

Online Video Course


http://www.youtube.com/user/ExcelIsFun

European University - Sports Management Shamir Yanay 2009

shamir.yanay@bluemail.ch

01.05.2012

Excel Spreadsheet Principles


Grid
Rows, Columns, Cells, Range Of Cells Format Value

Use: Calculations, Analyze Data and Create Charts

European University - Sports Management Shamir Yanay 2009

shamir.yanay@bluemail.ch

01.05.2012

Simple Spread sheet


http://www.youtube.com/watch?v=8L1OVkw2ZQ8

European University - Sports Management Shamir Yanay 2009

shamir.yanay@bluemail.ch

01.05.2012

Simple Formulas
http://www.youtube.com/watch?v=xOU_hL2_zBo&fe ature=related

European University - Sports Management Shamir Yanay 2009

shamir.yanay@bluemail.ch

01.05.2012

IF Formulas
http://www.youtube.com/watch?v=OMu7LTGHMVc& feature=related http://www.youtube.com/watch?v=GCQErmN0eOI&f eature=related

European University - Sports Management Shamir Yanay 2009

shamir.yanay@bluemail.ch

01.05.2012

160 140

120
100 80 Score Rank Important % Not Important %

60
40 20

European University - Sports Management Shamir Yanay 2009

shamir.yanay@bluemail.ch

01.05.2012

3D Helps!
Score 140 120 Rank Important % Not Important 80 60 40 20 0 %

100

% Not Important

% Important Rank Score

European University - Sports Management Shamir Yanay 2009

shamir.yanay@bluemail.ch

01.05.2012

10

20

30

40

50

60

70

80

90

100

0 Team Performance Revenue Needs Public relations Market Toleration Fan Identification Avarage League Price Economic Factors

Facility Capacity
Competing Enterntainment Avarage Income Facility Condition Population Schedule TV/Media Coverage Accessibility Important

European University - Sports Management Shamir Yanay 2009

Star Players
Racial Composition Weather Conditions Not Important

shamir.yanay@bluemail.ch

10 01.05.2012

Change of Data Hirarchy


Team Performance Revenue Needs Public relations 140 120 100 80
Racial Composition Weather Conditions

Market Toleration Fan Identification Avarage League Price Economic Factors Facility Capacity
Star Players

60
TV/Media Coverage

Competing Enterntainment
Avarage Income Facility Condition Population Schedule TV/Media Coverage Accessibility Star Players Racial Composition Weather Conditions

40
Facility Capacity Competing Enterntainment Avarage Income Facility Condition

20

0
SCORE RANK IMPORTANT % NOT IMPORTANT
Avarage League Price Market Toleration Fan Identification Economic Factors

European University - Sports Management Shamir Yanay 2009

Team Performance

Revenue Needs

Public relations

shamir.yanay@bluemail.ch

Population

Schedule

Accessibility

11

01.05.2012

Simplify by Creating Sets


Single Factors Table 1
160 140 120 100 80 60 40 20 0 50 45 40 35 30 25 20 15 10 5 0

Frequency & Importance Table 2

Score

Rank

Important

Frequency & Importance Table3


120 100 80 60 40 20 0

European University - Sports Management Shamir Yanay 2009

shamir.yanay@bluemail.ch
Not Important %

12

01.05.2012

Power Point (PPT) Basics


http://www.youtube.com/watch?v=VUqIDs5MZxM&f eature=related

European University - Sports Management Shamir Yanay 2009

shamir.yanay@bluemail.ch

13

01.05.2012

Power Point (PPT) Effects


http://www.youtube.com/watch?v=Wjk85MQNRHo&f eature=related

European University - Sports Management Shamir Yanay 2009

shamir.yanay@bluemail.ch

14

01.05.2012

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