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The leading retailers of UK Stylish, high quality, great value clothing and home products Around 75,000 people are employed M&S is number one among the provider of women's wear and lingerie in the UK
HISTORY
colloquially as "Marks and Sparks", "Markies", or "M&S", made its reputation in the early 20th century Their strategy is to accelerate expansion overseas while continuing to exploit the many opportunities for growth here in the U.K.
St Michael was a brand that was owned and used by Marks & Spencer from 1928 until 2000 The brand was introduced by Simon Marks in 1928, after his father and cofounder of Marks & Spencer, Michael Marks M&S lingerie, women's clothing and girls' uniform were branded under the St Margaret brand In 2000, Marks & Spencer dropped the St Michael brand, and replacing it with the Marks & Spencer brand
BRAND VALUES
With a strong brand, the right products and an experienced and talented management team, they are now: * Increasing the pace of change and operational execution in the business; * Leveraging M&S Direct by building more channels to market; * Building their international portfolio to grow the global customer base; and * Reinvigorating their brand communications.
DEPARTMENTS
AGE GROUP COVERED BY MARKS& SPENCER Womens wear For all age group M&S have a very nice collection of Tops & bottoms, there are Casual ranges of Denims
Mens wear - For age group between 25 to 35 M&S have Autograph Collection where they have good party wear shirts and trousers, Slim fit Bottoms, denims and shirts as well
PRICE RANGE
Mens wear Casual T-shirts -Rs.395 onwards till Rs 1995. Formal shirts -Rs.795 onwards till Rs 2395. Womens wear Tops Rs. 495 onwards till Rs 2795/-
DISCOUNT PROMOTION
At present in store Up to 50% discount is there on all departments .In store promotion
1. For e.g.: Mens Socks 1 pair is for Rs.125 and 5 pair for Rs.500.
2. For females its like buy 2 tops n get 1 free
ACCESSORIOES
Location
600 stores located throughout the UK. largest store is located at Marble Arch on London's Oxford Street and has around 170,000 sq ft of selling space. Head office is located in London and Across the UK.Brand has its own warehouse and corporate office in Delhi.
Branches in India
At present there are 20 branches in India The company has overseas sourcing offices in Hong Kong, Thailand, India, Bangladesh, Turkey, Shanghai, Italy, Indonesia and Sri Lanka.
city
Mumbai Bangalore Chennai Delhi Hyderabad pune Kolkata Amritsar
stores
3 2 1 9 1 2 1 1
TARGET MARKET:
OUTLET STORES
INTRODUCTION
Lifestyle International (P) Ltd is a part of the prestigious Dubai based Landmark Group, it started its operations in India with the launch of the first Lifestyle store in Chennai in 1999. Each Lifestyle store brings together five concepts under one roof Apparel, Footwear, Childrens Wear & Toys, Furniture & Home Furnishings, Personal Grooming - offering a convenience of a one-stop shop and a wide choice of national & international brands.
APPARELS
Formals
Denims
Ethnic
Lingerie
Casual
Premium International
MENS WEAR
Formals
Casuals
DENIMS
Innerwear
SPORTS LIFESTYLE
BABY SHOPS
ACCESSORIES
PROMOTIONAL ASPECTS
CAREER
India 's total retail market is estimated at Rs. 9,300 billion of which organised retailing is at Rs. 300 billion and it is expected to grow at a compounded rate of 30% over the next 5 years.