Académique Documents
Professionnel Documents
Culture Documents
22
ND
November 2011
harket DvervIew (Key ndIcators 2010, Kenya T |arket 7alue
(USS|) Forecast 20102015, Kenya T spend by 7ertIcal segments)
% Ecosystem DvervIew 7endor Survey (market Structure,
challenges, opportunItIes, 7endors performance, outlook)
3ter3atIo3aI e3chmarkI3
% SkIIIs Survey HIhIIhts
PesIde3tIaI Usae a3d Pe3etratIo3 HIhIIhts
usI3ess Survey HIhIIhts
Pecomme3datIo3s
harket DvervIew (Key ndIcators 2010, Kenya T |arket 7alue
(USS|) Forecast 20102015, Kenya T spend by 7ertIcal segments)
% Ecosystem DvervIew 7endor Survey (market Structure,
challenges, opportunItIes, 7endors performance, outlook)
3ter3atIo3aI e3chmarkI3
% SkIIIs Survey HIhIIhts
PesIde3tIaI Usae a3d Pe3etratIo3 HIhIIhts
usI3ess Survey HIhIIhts
Pecomme3datIo3s
e3ya % harket DvervIew e3ya % harket DvervIew
3
'oIume of I3ter3atIo3aI traffIc (hbps) 20,20.56 hbps
3ter3atIo3aI 3ter3et ba3dwIdth, hbps per 10,000 popuIatIo3 .2
Number of omputers per 100 I3habIta3ts 2.
of househoIds wIth a perso3aI computer 6.3
%otaI 3umber of 3ter3et SubscrIptIo3s ,716,77
%otaI 3umber of I3ter3et users 10,1,836
of popuIatIo3 wIth 3ter3et Access 25.
3ter3et subscrIbers as of totaI popuIatIo3 11.5
%otaI 3umber of maI3 fIxed II3es (fIxed II3es pIus fIxed wIreIess) 380,78
%otaI 3umber of mobIIe subscrIptIo3s 2,68,81
Number of .e domaI3 3ames 18,000.00
of ora3IzatIo3s wIth a websIte 0.0
of fuII tIme empIoyees who use I3ter3et for work at Ieast o3ce a
week
52.1
4
5
2010 2011 2012 2013 2014 2015
Services total 91.20 107.65 130.04 153.52 180.00 209.04
Packaged software total 69.12 80.06 88.91 101.72 116.92 132.40
Hardware total 586.40 681.01 829.25 955.94 1,078.92 1,192.11
$0
$200
$400
$600
$800
$1,000
$1,200
$1,400
$1,600
$1,800
A
x
i
s
T
i
t
I
e
e3ya % market sIze 2010 forecast to 2015
6
grIculture,
ConstructIon, and
|InIng
J
FInancIal
1J
8usIness ServIces
J
CommunIcatIons
20
Consumer
15
0Iscrete
|anufacturIng
2
EducatIon
J
Covernment
15
Healthcare
2
Dther
4
Process
|anufacturIng
7
FetaIl
4
Transport
J
UtIlItIes
4
Wholesale
2
e3ya % Ecosystem e3ya % Ecosystem
7
9
There are an estImated 20J0 vendors present In the market most of whom rely
on a small pool of major dIstrIbutors and TIer 1 7alue dded Fesellers (7Fs) and
0ealers who combIned account for the bulk of CT 8usIness In Kenya estImated at
nearly 5060.
Dn average PC and PrInter vendors each have between three to four dIstrIbutors
and at least sIx other partners (dealers and systems Integrators) each at dIfferent
market levels.
t the lower part of the pyramId are TIer 2 7Fs and dealers, estImated to
number more than 100 players and whose focus Is part of the S|E segment, the
S||E and home user segment. These are players who typIcally do not have a
country wIde presence and would largely be found operatIng at a provIncIal level
or even a natIonal level (where S|Es have such a presence to requIre natIonwIde
servIces) but at a smaller scale nonetheless.
These TIer 2 fIrms are mostly Kenyan owned companIes servIng other Kenyan
owned busInesses and occasIonally securIng parts of relatIvely good contracts In
the government and educatIon segments, where procurement of goods or
servIces may requIre a local player.
There are an estImated 20J0 vendors present In the market most of whom rely
on a small pool of major dIstrIbutors and TIer 1 7alue dded Fesellers (7Fs) and
0ealers who combIned account for the bulk of CT 8usIness In Kenya estImated at
nearly 5060.
Dn average PC and PrInter vendors each have between three to four dIstrIbutors
and at least sIx other partners (dealers and systems Integrators) each at dIfferent
market levels.
t the lower part of the pyramId are TIer 2 7Fs and dealers, estImated to
number more than 100 players and whose focus Is part of the S|E segment, the
S||E and home user segment. These are players who typIcally do not have a
country wIde presence and would largely be found operatIng at a provIncIal level
or even a natIonal level (where S|Es have such a presence to requIre natIonwIde
servIces) but at a smaller scale nonetheless.
These TIer 2 fIrms are mostly Kenyan owned companIes servIng other Kenyan
owned busInesses and occasIonally securIng parts of relatIvely good contracts In
the government and educatIon segments, where procurement of goods or
servIces may requIre a local player.
10
The TIer players largely comprIse companIes wIth both a natIonal and regIonal
presence, and In most Instances are majorIty foreIgn owned companIes spInnIng
off regIonal offIces In South frIca, UE, ndIa among other countrIes.
DwIng to havIng a good foothold In theIr parent regIons, coupled wIth access to
Industry best practIces, faIrly solId skIlls bases and access to capItal, such
companIes have been able to target the market segment that Includes
multInatIonal companIes (|NCs), large enterprIses and government, where such
credentIals bear heavIly on decIsIon makIng at thIs level.
7endor competItIon on channel partnershIps has IntensIfIed wIth maIn
dIstrIbutors beIng sought after by other vendors to leverage on theIr reseller
network. Thus multIple brand handlIng by the channels Is the norm even for
channel partners who were loyal to certaIn vendors.
The channel Is maturIng fast wIth thInnIng out of grey shIpments.
Telcos and telco channels are now sellIng PCs.
The TIer players largely comprIse companIes wIth both a natIonal and regIonal
presence, and In most Instances are majorIty foreIgn owned companIes spInnIng
off regIonal offIces In South frIca, UE, ndIa among other countrIes.
DwIng to havIng a good foothold In theIr parent regIons, coupled wIth access to
Industry best practIces, faIrly solId skIlls bases and access to capItal, such
companIes have been able to target the market segment that Includes
multInatIonal companIes (|NCs), large enterprIses and government, where such
credentIals bear heavIly on decIsIon makIng at thIs level.
7endor competItIon on channel partnershIps has IntensIfIed wIth maIn
dIstrIbutors beIng sought after by other vendors to leverage on theIr reseller
network. Thus multIple brand handlIng by the channels Is the norm even for
channel partners who were loyal to certaIn vendors.
The channel Is maturIng fast wIth thInnIng out of grey shIpments.
Telcos and telco channels are now sellIng PCs.
11
7endors are keen on settIng up offIces In Kenya to serve the East and Central
frIca regIon.
7endors wIth a local presence enhance the brand Image sIgnIfIcantly as well as
Improve logIstIcal support and Increased marketIng campaIgns.
WIth more vendors settIng up locally, the market has seen an Increase In both
the number of channel partners.
Covernment InItIatIves IncludIng Infrastructure development, regulatory
reforms (lIcencIng frameworks), Investment In publIc access centres, e
government projects, content creatIon, devIce subsIdIes, have all had a very
posItIve effect In transformIng the market, stImulatIng Investment, CT uptake
and bolsterIng confIdence In the overall CT market.
Thus vendors have regIstered posItIve growth over the last three years of
between 1515 In busIness and wIth some postIng growth In headcount of
between 2550
7endors are keen on settIng up offIces In Kenya to serve the East and Central
frIca regIon.
7endors wIth a local presence enhance the brand Image sIgnIfIcantly as well as
Improve logIstIcal support and Increased marketIng campaIgns.
WIth more vendors settIng up locally, the market has seen an Increase In both
the number of channel partners.
Covernment InItIatIves IncludIng Infrastructure development, regulatory
reforms (lIcencIng frameworks), Investment In publIc access centres, e
government projects, content creatIon, devIce subsIdIes, have all had a very
posItIve effect In transformIng the market, stImulatIng Investment, CT uptake
and bolsterIng confIdence In the overall CT market.
Thus vendors have regIstered posItIve growth over the last three years of
between 1515 In busIness and wIth some postIng growth In headcount of
between 2550
12
Amo3 the
cou3trIes e3ya
based ve3dors
have reach I3to
from theIr e3ya3
hub I3cIude:
Ua3da, %a3za3Ia,
Pwa3da, uru3dI,
EthIopIa a3d
Souther3 Suda3.
e3ya Is wIthout doubt the reIo3aI hub for
most ve3dors wIth a reIo3aI reach spa33I3
betwee3 three to sIx cou3trIes o3 averae for
ve3dors.
AsIde from beI3 a hub, It Is aIso a steppI3
sto3e for these ve3dors to set up operatIo3s I3
3eIhbourI3 cou3trIes but stIII maI3taI3I3
some what ce3traIIzed marketI3, I3ve3tory
a3d support fu3ctIo3s at reIo3aI IeveIs.
3here3t I3 thIs structure are varIous
opportu3ItIes I3cIudI3 traI3I3, skIIIs tra3sfer,
overaII hIher empIoyme3t, tech3oIoy
IeadershIp a3d I3creased I3vestme3t.
e3ya Is wIthout doubt the reIo3aI hub for
most ve3dors wIth a reIo3aI reach spa33I3
betwee3 three to sIx cou3trIes o3 averae for
ve3dors.
AsIde from beI3 a hub, It Is aIso a steppI3
sto3e for these ve3dors to set up operatIo3s I3
3eIhbourI3 cou3trIes but stIII maI3taI3I3
some what ce3traIIzed marketI3, I3ve3tory
a3d support fu3ctIo3s at reIo3aI IeveIs.
3here3t I3 thIs structure are varIous
opportu3ItIes I3cIudI3 traI3I3, skIIIs tra3sfer,
overaII hIher empIoyme3t, tech3oIoy
IeadershIp a3d I3creased I3vestme3t.
13
haIIe3es
Currency fluctuatIon affectIng Imports
Dverall low purchasIng power especIally In 2011 wIth hIgh InflatIon puttIng
pressure on dIsposable Income.
TaxatIon on consumable products and unclear taxatIon framework to defIne
varIous CT Imports.
Product/ServIce qualIty perceptIon vIs a vIs other competIng products/servIces
In the market (e.g. proWest stance or promore establIshed brands)
Lengthy customs procedures demurrage costs passed on to users therefore
hIgher prIces.
SourcIng hIghly qualIfIed talent.
0oIng busIness wIth the government - procurement laws.
haIIe3es
Currency fluctuatIon affectIng Imports
Dverall low purchasIng power especIally In 2011 wIth hIgh InflatIon puttIng
pressure on dIsposable Income.
TaxatIon on consumable products and unclear taxatIon framework to defIne
varIous CT Imports.
Product/ServIce qualIty perceptIon vIs a vIs other competIng products/servIces
In the market (e.g. proWest stance or promore establIshed brands)
Lengthy customs procedures demurrage costs passed on to users therefore
hIgher prIces.
SourcIng hIghly qualIfIed talent.
0oIng busIness wIth the government - procurement laws.
14
SkIIIs deveIopme3t.
Further I3frastructure I3vestme3t maI3Iy Iast mIIe access a3d quaIIty of exIstI3
3etworks Is crucIaI for more pervasIve adoptIo3.
Peform tax e3vIro3me3t to attract % I3vestors.
AddressI3 the probIem of cou3terfeIt products (co3sumabIes, devIces) , wIth support
of reIeva3t over3me3t departme3ts (I3 terms of scrutI3y, e3forceme3t a3d sta3dards).
%he success experIe3ced by cou3terfeIters IIIustrates there Is ood dema3d for
products.
SkIIIs aps are opportu3ItIes where cha33eI part3ers ca3 I3terve3e themseIves rather
tha3 Ieave It up to ve3dors to acquIre a3d maI3taI3 the skIIIs. ha33eI part3ers ca3
deveIop theIr ow3 exIstI3 staff to meet some of these posItIo3s a3d Ieave the ve3dor to
have a basIc prese3ce - a sort of shIft dow3 the tIer a3d I3 II3e wIth the earIIer stated
objectIve to deepe3 I3tImacy wIth customers a3d stre3the3 the cha33eI.
DveraII rowth I3 the % market wIII co3tI3ue to stImuIate rowth I3 other areas.
E3ha3ce the pIatform for I3creasI3 reIo3aI reach.
SkIIIs deveIopme3t.
Further I3frastructure I3vestme3t maI3Iy Iast mIIe access a3d quaIIty of exIstI3
3etworks Is crucIaI for more pervasIve adoptIo3.
Peform tax e3vIro3me3t to attract % I3vestors.
AddressI3 the probIem of cou3terfeIt products (co3sumabIes, devIces) , wIth support
of reIeva3t over3me3t departme3ts (I3 terms of scrutI3y, e3forceme3t a3d sta3dards).
%he success experIe3ced by cou3terfeIters IIIustrates there Is ood dema3d for
products.
SkIIIs aps are opportu3ItIes where cha33eI part3ers ca3 I3terve3e themseIves rather
tha3 Ieave It up to ve3dors to acquIre a3d maI3taI3 the skIIIs. ha33eI part3ers ca3
deveIop theIr ow3 exIstI3 staff to meet some of these posItIo3s a3d Ieave the ve3dor to
have a basIc prese3ce - a sort of shIft dow3 the tIer a3d I3 II3e wIth the earIIer stated
objectIve to deepe3 I3tImacy wIth customers a3d stre3the3 the cha33eI.
DveraII rowth I3 the % market wIII co3tI3ue to stImuIate rowth I3 other areas.
E3ha3ce the pIatform for I3creasI3 reIo3aI reach.
15
3vestI3 I3 specIfIc % SkIIIs IIke mobIIe appIIcatIo3s deveIopme3t a3d settI3 up
I33ovatIo3 hubs.
'e3dors have deIIberate strateIes to deveIop a3d use more IocaI taIe3t tha3 Imported.
SettI3 up I33ovatIo3 fu3ds at academIc IeveIs a3d for deveIoper roups
E3try of products reIeva3t to the IocaI market a3d e3vIro3me3t (e.. soIar powered
devIces)
3creased partIcIpatIo3 I3 over3me3t drIve3 % prorammes.
WatchI3 very kee3Iy o3 deveIopme3ts wIth the o3za 0IItaI Ity wIth a vIew to
e3ha3cI3 prese3ce a3d reIo3aI I3vestme3t.
0eepe3 customer reIatIo3s as more I3tImacy Is 3eeded I3 the market.
PeformI3 o to market strateIes I3 II3e wIth a cha3I3 ecosystem u3derpI33ed by
tech3oIoIcaI a3d other deveIopme3ts.
3crease prese3ce I3 the reIo3, headcou3t a3d cha33eI part3ershIps.
E3ha3ce vertIcaI sector a3d product specIaIIzatIo3s - skIIIs, products, C%h approach.
Focus o3 I3frastructure Issues a3d how to address how Iack of adequate I3frastructure
(power) affects uptake.
3vestI3 I3 specIfIc % SkIIIs IIke mobIIe appIIcatIo3s deveIopme3t a3d settI3 up
I33ovatIo3 hubs.
'e3dors have deIIberate strateIes to deveIop a3d use more IocaI taIe3t tha3 Imported.
SettI3 up I33ovatIo3 fu3ds at academIc IeveIs a3d for deveIoper roups
E3try of products reIeva3t to the IocaI market a3d e3vIro3me3t (e.. soIar powered
devIces)
3creased partIcIpatIo3 I3 over3me3t drIve3 % prorammes.
WatchI3 very kee3Iy o3 deveIopme3ts wIth the o3za 0IItaI Ity wIth a vIew to
e3ha3cI3 prese3ce a3d reIo3aI I3vestme3t.
0eepe3 customer reIatIo3s as more I3tImacy Is 3eeded I3 the market.
PeformI3 o to market strateIes I3 II3e wIth a cha3I3 ecosystem u3derpI33ed by
tech3oIoIcaI a3d other deveIopme3ts.
3crease prese3ce I3 the reIo3, headcou3t a3d cha33eI part3ershIps.
E3ha3ce vertIcaI sector a3d product specIaIIzatIo3s - skIIIs, products, C%h approach.
Focus o3 I3frastructure Issues a3d how to address how Iack of adequate I3frastructure
(power) affects uptake.
e3chmarkI3 e3ya e3chmarkI3 e3ya
16
17
3 more deveIoped
cou3trIes the totaI
3umber of co33ectIo3s vIs
a vIs the 3umber of users
are eve3Iy spread
3 cou3trIes IIke e3ya,
NIerIa a3d horocco,
there are Iower 3umbers
of co33ectIo3s but
hIher 3umber of users
I3dIcatI3 most
co33ectIo3s are shared
co33ectIo3s a3d IareIy
comprIse busI3ess
co33ectIo3s (I3cIudI3
pubIIcIy accessIbIe
co33ectIo3s IIke cyber
cafes, educatIo3
I3stItutIo3s).
3 more deveIoped
cou3trIes the totaI
3umber of co33ectIo3s vIs
a vIs the 3umber of users
are eve3Iy spread
3 cou3trIes IIke e3ya,
NIerIa a3d horocco,
there are Iower 3umbers
of co33ectIo3s but
hIher 3umber of users
I3dIcatI3 most
co33ectIo3s are shared
co33ectIo3s a3d IareIy
comprIse busI3ess
co33ectIo3s (I3cIudI3
pubIIcIy accessIbIe
co33ectIo3s IIke cyber
cafes, educatIo3
I3stItutIo3s).
0.0
10.0
20.0
J0.0
40.0
50.0
60.0
3ter3et Users vs o33ectIo3s as a of popuIatIo3
Total nternet user penetratIon
nternet subscrIbers percentage of total populatIon
18
e3ya has a hIher I3ter3et
pe3etratIo3 vIs a vIs South
AfrIca but maI3Iy boIstered by
mobIIe I3ter3et co33ectIo3s
thouh wIth a Iower
proportIo3 of househoIds
co33ected owI3 to a
decII3I3 fIxed 3etwork a3d
poor deveIopme3t of 0SL
based servIces.
e3ya compares much better
tha3 both NIerIa a3d Pwa3da
o3 both cou3ts
Eypt has a much hIher
overaII a3d househoId I3ter3et
pe3etratIo3 wIth a hue ap
betwee3 e3ya of aImost 25
perce3tae poI3ts at
househoId IeveI.
e3ya has a hIher I3ter3et
pe3etratIo3 vIs a vIs South
AfrIca but maI3Iy boIstered by
mobIIe I3ter3et co33ectIo3s
thouh wIth a Iower
proportIo3 of househoIds
co33ected owI3 to a
decII3I3 fIxed 3etwork a3d
poor deveIopme3t of 0SL
based servIces.
e3ya compares much better
tha3 both NIerIa a3d Pwa3da
o3 both cou3ts
Eypt has a much hIher
overaII a3d househoId I3ter3et
pe3etratIo3 wIth a hue ap
betwee3 e3ya of aImost 25
perce3tae poI3ts at
househoId IeveI.
0.0
5.0
10.0
15.0
20.0
25.0
J0.0
J5.0
40.0
45.0
%otaI 3ter3et vs HousehoId pe3etratIo3
ProportIon of households wIth Internet access
Total nternet user penetratIon
19
Kenya has slIghtly
hIgher PC penetratIon
rates than NIgerIa and
Fwanda but stIll very far
behInd South frIca and
|orocco, mostly owIng
to lower dIsposable
Income than these
countrIes.
Kenya has slIghtly
hIgher PC penetratIon
rates than NIgerIa and
Fwanda but stIll very far
behInd South frIca and
|orocco, mostly owIng
to lower dIsposable
Income than these
countrIes.
0
1
2
J
4
5
6
7
m
p
a
c
t
High
Low
L
o
w
25e2ent 25e2ent
Consider Consider
Promote T as a career
ntegrate CT in education
mprove connectivity
Financing & Support
Harmonize and monitor
supply & demand
Expand capacities of
universities and colleges
Review university curricula
Establish specialized
programs for graduates
Focus on special interest areas
PesIde3ts Survey HIhIIhts PesIde3ts Survey HIhIIhts
42
37
26
23 23
14
63
74 77 77
86
Mombasa
(179)
Na|rob| (2S3) k|sumu (120) Nyer| (100) L|doret (98)
26
74
16 Do you have an Internet connect|on at
home?
?es no
43
ase 1ota| Samp|e (7S0)
8ose 1he fiqure in porenthesis represents the bose of the respective coteqory
47
21
9
4
S3
79
91
96
A (238) C1 (328) C2 (161) D (23)
es No
Internet nome enetrat|on by Locat|on
Internet nome enetrat|on by SCL
26% of the surveyed HH use internet
nternet usage increases by SCL levels. t is highest in Mombasa (37%)
44
8ose 1he fiqure in porenthesis represents the bose of the respective coteqory
S8
28
17
13
11
3
1
1
We don't have C
We can't afford |nternet subscr|pt|on
I use |nternet |n other p|aces and there
|s no need to have one at home
1here are no |nternet cab|es ]
|nfrastructure |n our ne|ghborhood
I don't know how to use |nternet
Internet connect|ons are poor |n terms
of qua||ty
Cthers
Noth|ng
17 What are the reasons for not hav|ng |nternet
connect|on at home t||| now?
n|ghest |n L|doret (77) |n SCL D (77)
n|ghest |n k|sumu (43) |n SCL C2 (39)
n|ghest |n Nyer| (21) |n SCL A (18) among the 1S24 yrs (22)
n|ghest |n Nyer| (32) |n SCL A (17)
n|ghest |n SCL D (36) among the 4S+ yrs (26)
n|ghest |n k|sumu (11)
Unavailability of PC is the main reason for not using internet from homes (58%)
The usage of internet within low SCL's (D and C2) is mainly hindered by their inability to buy PC's or pay for internet
connection
45
S8
22
20
Desktop
oth
Laptop
80
71
34
1S
1
Cther mob||e phone ] |nternet
enab|ed mob||e phones
Desktop
Laptop
Smartphone
D|g|ta| 1V
97
1
1
repa|d
ostpa|d
oth
2S What k|nd of C do you use?
ase Users of C (S19)
31 Wh|ch of the fo||ow|ng dev|ces have you used to access the
Internet |n the past 12 months?
ase Users of Internet (S92)
60 Wh|ch k|nd of mob||e serv|ce do you use?
ase Users of Mob||e hone (746)
8ose 1he fiqure in porenthesis represents the bose of the respective coteqory
Accessing internet is largely done from mobiles,
either internet-enabled handsets (80%) or
smartphones (15%)
A significant portion of PC usage (desktop or
laptop) is dedicated to accessing the internet
46
8ose 1he fiqure in porenthesis represents the bose of the respective coteqory
71
66
64
4S
36
ersona| usage
Lnterta|nment
Commun|cat|on
Lducat|on
Work
ase Users of C (S19)
27 What |s your pr|mary purpose for us|ng the C?
DetaiIed by Age DetaiIed by Gender
15 - 24
(219)
25-34
(163)
35-44
(67)
45+
(70)
MaIe
(313)
FemaIe
(206)
69 72 72 76 71 71
77 70 49 40 68 64
63 6S 66 67 64 6S
S7 42 27 30 43 47
20 44 43 S9 40 29
Cvera||
Respondents use PC mainly to perform personal task (71%), especially old individuals 45+ years
Entertainment and education purposes drive respondents 15-34 yrs old to use PC. These reasons decrease significantly
among older users (35+yrs)
Old males (45+ yrs) tend to use PC for work reasons much more than other demographics.
97
96
4S
42
37
3S
31
24
1S
Vo|ce serv|ces
SMS
Access to soc|a| med|a webs|tes
Web rows|ng
Lnterta|nment
Access to Lma||
IM
Chatt|ng
Send|ng MMS
47
8ose 1he fiqure in porenthesis represents the bose of the respective coteqory
S9 Which of the foIIowing services do you activeIy use on your mobiIe device?
DetaiIed by Age DetaiIed by Gender
15 - 24
(219)
25-34
(163)
35-44
(67)
45+
(70)
MaIe
(313)
FemaIe
(206)
97 96 97 99 97 96
97 97 99 88 96 9S
S1 S2 41 26 46 4S
S3 4S 34 23 44 40
47 41 31 17 39 34
42 3S 34 24 38 31
36 31 32 21 30 32
33 23 20 10 2S 22
20 17 10 8 18 12
Cvera||
ase Users of Mob||e hone (746)
Calling and texting share respondents' main usage of the mobile (around 97%)
The usage of internet enabled services and PM mainly attracts the young category (15-24 yrs). Their usage decreases
significantly by age
48
8ose users of Pc {n519)
47a How confident are you in using.
Highest confidence is recorded in the areas of text processing (68%) and working with spreadsheets(57%)
PC users are least confident in maintaining the computer (checking and solving problems, 36%) and programming (31%)
8
17
19
21
37
42
24
22
24
22
18
16
68
S7
SS
S1
36
31
1
3
3
4
8
11
1ext process|ng us|ng a program such as Word
Creat|ng a presentat|on w|th text and |mages such as owero|nt
Work|ng w|th spreadsheets to create charts and tab|es such as Lxce|
Connect|ng and |nsta|||ng new dev|ces eg a pr|nter or a modem or a new
software
Wr|t|ng a computer program us|ng a spec|a||zed programm|ng |anguage
Detect|ng and so|v|ng computer prob|ems
ottom ox (Sca|e 13) Not Conf|dent M|dd|e ox (Sca|e 4) Neutra| 1op ox (Sca|e S7) Conf|dent Dont know
49
8ose users of lnternet {n592)
47b How confident are you in using.
6
7
13
26
39
12
14
1S
17
16
80
79
6S
49
29
2
1
7
9
17
Creat|ng a Web page]a b|og
Us|ng an Internet search eng|ne
Us|ng ema|| to commun|cate w|th others
I|nd|ng down|oad|ng and |nsta|||ng software
ost|ng messages to chat rooms newsgroups or on||ne
d|scuss|on forums
ottom ox (Sca|e 13) Not Conf|dent M|dd|e ox (Sca|e 4) Neutra| 1op ox (Sca|e S7) Conf|dent Dont know
Highest confidence is recorded in the areas of using search engines (80%) and email communication (79%)
nternet users are least confident in creating web pages / blogs (29%)
50
38 Wh|ch of the fo||ow|ng on||ne ] e|ectron|c (through |nternet or mob||e) serv|ces have you used |n the past 12
months?
Total (519) 15 - 24 (219) 25-34 (163) 35-44 (67) 45+ (70) Male (313) Female (206)
8ose 1he fiqure in porenthesis represents the bose of the respective coteqory
86
38
16
14
9
9
7
4
3
2
0
1op up of A|rt|me through Mob||e Money 1ransfer
ayments (ut|||ty mob||e b|||s etc) through Mob||e Money
ayments of Schoo| fees through money mob||e transfer
uy|ng of product through Mob||e (Mob||e Money transfer)
Send|ng money to someone
kece|v|ng money from someone
Se|||ng of product through Mob||e (Mob||e Money transfer)
Cn||ne ank|ng transact|on
ayments (ut|||ty mob||e b|||s etc) through Internet
uy|ng of product and serv|ces through |nternet
Se|||ng of product and serv|ces through |nternet
ase kespondents Us|ng Cn||ne ank|ng or purchases (S10)
4 of the top 5 e-transactions are done via mobile
Online e-transactions are almost not present and include online banking (4%), utility payments (3%) and the purchase of
products and services (2%)
51
34 Do you use the Internet to perform any of the fo||ow|ng tasks?
Total (519) 15 - 24 (219) 25-34 (163) 35-44 (67) 45+ (70) Male (313) Female (206)
77
68
40
29
28
27
22
22
21
12
12
9
7
3
3
3
CommunlcaLe wlLh colleagues
Search for lnformaLlon
LducaLlon and learnlng acLlvlLles
laylng or downloadlng vldeo games or compuLer games
8eadlng or downloadlng onllne newspapers or magazlnes
CeLLlng lnformaLlon abouL goods or servlces lnLerneL usage
uslng peerLopeer flle sharlng for exchanglng documenLs
llndlng downloadlng and lnsLalllng sofLware
CommunlcaLe wlLh cusLomers/clLlzens/ resldenLs
CeLLlng lnformaLlon from general governmenL organlzaLlons
keeplng vlruses spyware and adware off your compuLer
Schedule buslness appolnLmenLs
lnLeracLlng wlLh general governmenL organlzaLlons
Checklng a recelpL of paymenLs
urchase or place orders goods and servlces
Cnllne banklng
Deta||ed by Age Deta||ed by Gender
1S 24
(238)
2S34
(182)
3S44
(88)
4S+
(84)
Ma|e
(346)
Iema|e
(246)
81 82 76 S7 79 76
68 70 66 64 70 6S
48 42 24 29 39 40
37 27 23 19 31 26
2S 30 26 33 27 29
19 34 26 34 29 2S
28 23 14 8 2S 18
21 2S 22 19 2S 18
17 21 23 29 21 20
13 10 14 11 13 11
11 13 14 16 13 11
6 11 13 8 10 7
6 8 10 S 8 7
4 S 7 2 S 4
S 8 2 S 6 4
2 4 0 4 4 1
8ose 1he fiqure in porenthesis represents the bose of the respective coteqory
ase Users of Internet (S92)
The main purposes for using the internet are communicating with colleagues (77%) and searching for information (68%),
exceeding by far other reasons.
nternet users 35+ yrs old perform business-oriented internet tasks (communicating with customers, scheduling
appointments, etc.) more than younger users who look for more social, entertaining or educational activities online
46 1he fo||ow|ng quest|ons are about your sat|sfact|on w|th the Internet serv|ce you use I w||| ask you about
var|ous character|st|cs of the serv|ce for each one p|ease se|ect a number from 17 where 1 Very
d|ssat|sf|ed and 7 very sat|sf|ed
ase Users of Internet (S92)
8ose 1he fiqure in porenthesis represents the bose of the respective coteqory
68% of internet services are satisfied with the overall internet service. This is mainly driven by the reliability, speed and
cost of this service
nternet users record lowest satisfaction with the support they are getting from providers (41%)
13
S
9
14
1S
19
23
21
21
21
24
24
61
68
66
63
S8
41
3
6
3
3
3
17
Cvera|| Internet serv|ce
Customer support after sa|es
Speed of your Internet serv|ce
Cost of your Internet serv|ce
ke||ab|||ty of your Internet serv|ce
Va|ue for money spent on your Internet serv|ce
D|ssat|sf|ed (Sca|e 13) Neutra| (Sca|e 4) Sat|sf||ed (Sca|e S7) Dont knoW
6S Are you aware of any government serv|ces ava||ab|e on||ne? If yes have you used any for your nonwork
re|ated matters |n the past 12 months?
47
39
14
Not aware of any serv|ces
prov|ded on||ne
Aware of them but have never
used any on||ne serv|ces
Aware of them and have used
them |n the past 12 months
ase 1ota| Samp|e (7S0)
46 4S 43
61
4S
Na|rob| (2S3) Mombasa (179) L|doret (98) k|sumu (120) Nyer| (100)
41 46 4S 24 32
Na|rob| (2S3) Mombasa (179) L|doret (98) k|sumu (120) Nyer| (100)
8ose 1he fiqure in porenthesis represents the bose of the respective coteqory
13 9 12 1S 23
Na|rob| (2S3) Mombasa (179) L|doret (98) k|sumu (120) Nyer| (100)
Overall awareness of e-government services is significant (53%). But their actual usage is low (23%), concentrated
especially in Nyeri (23%)
66 Wh|ch of the fo||ow|ng egovernment serv|ces have you used |n the past 12 months for nonework re|ated
matters?
8ose users of e6overnment 5ervices in Post 12 Months {n10l)
68
39
2S
19
1S
13
9
6
Lxam kesu|ts and Cand|date se|ect|on
App|y for ub||c Serv|ce Iobs
nLL Loan kepayment status
Subm|t 1ax keturns on||ne
Customs Serv|ces on||ne
1rack status of ID and assport
us|ness ||cens|ng ereg|stry
keport Corrupt|on on||ne
68 Are there any other government serv|ces you wou|d ||ke to see ava||ab|e on ||ne?
8ose users of e6overnment 5ervices in Post 12 Months {n10l)
Advert|sement of Government pos|t|ons
20
App||cat|on of b|rth cert|f|cates
13
L|ectron|c e|ect|ons
13
rocess|ng of ||censes by kkA Any other government serv|ces you wou|d ||ke ava||ab|e on||ne
7
1|t|e deeds acqu|s|t|on
7
Down|oadab|e ID cards] passports
7
now the budget |s prepared]processed
7
eop|e w|th d|sab|||t|es shou|d be put on||ne
7
Show]up|oad government serv|ces
7
C|ty counc|| st|ckers
7
Lff|c|ency]accountab|||ty of government re|ated work and pro[ects
7
ayment of counc|| |ev|es
7
Appo|ntments for government pos|t|ons
7
ID reg|strat|on
7
None]Don't know 8S
63 What are some of the reasons that may be ||m|t|ng your use of IC1 (computers and Internet)?
40
36
31
2S
19
19
1S
10
10
7
7
S
3
3
16
Computers]Internet not ava||ab|e at home
n|gh costs of buy|ng]rent|ng computers
n|gh costs to connect to the Internet
n|gh costs of ma|ntenance and repa|rs for computers
1echno|ogy |s too comp||cated
Lack of requ|red sk|||s to use computers] |nternet
k|sk of v|ruses |s too h|gh when us|ng the Internet
Computers]Internet not ava||ab|e at work
Lack of trust for IC1 (eg secur|ty] pr|vacy |ssues on the
Internet cafs are hard to reach or f|nd
Not secure to do bus|ness] make transact|ons over the Internet
Not enough webs|tes ] content |n |oca| |anguage
Computers]Internet not ava||ab|e at schoo|] un|vers|ty
Cthers
1here are no barr|ers at a||
Deta||ed by Locat|on
Nairobi
(253)
Mombasa
(179)
EIdoret
(98)
Kisumu
(120)
Nyeri
(100)
37 36 40 S8 30
41 31 32 43 2S
2S 34 34 38 26
24 27 19 33 21
20 18 14 1S 27
21 1S 16 24 20
21 18 1S 3 19
14 18 6 14 19
11 7 S 18 6
8 14 4 23 2
7 9 2 16 1
6 9 8 7 6
3 7 1 7 4
0 8 1 8 1
3 2 0 3 6
8ose 1he fiqure in porenthesis represents the bose of the respective coteqory
ase 1ota| Samp|e (7S0)
Unavailability of computers accompanied with theirs high cost as well as the costs of internet connections are the main
barriers to the use of CT
Residents of Kisumu are mostly affected by these barriers compared to respondents from other cities.
57
Pecap of haI3 FI3dI3s
AcquIrI3 % skIIIs I3 e3ya Is sI3IfIca3tIy affected by the overaII socIaI status of
househoIds a3d respo3de3ts
%he u3avaIIabIIIty of P a3d I3ter3et at homes due maI3Iy to theIr hIh cost a3d the
I3abIIIty of respo3de3ts to purchase them emeres as the maI3 barrIer aaI3st %
k3owIede
A3other barrIer Is the abse3ce of I3ter3et I3frastructure I3 some 3eIhbours whIch Is
prohIbItI3 those who are fI3a3cIaIIy capabIe (SL A) form e3joyI3 thIs servIce
%hIs Is IeadI3 to the fact that most I3ter3et access Is do3e vIa mobIIe or from pIaces
outsIde home where respo3de3ts are satIsfIed by Its cost, speed a3d reIIabIIIty
Usae of P, I3ter3et a3d mobIIes Is e3eraIIy IImIted to basIc features
%he same maI3 barrIers (cost a3d u3avaIIabIIIty of P a3d I3ter3et) that are reducI3 the
use of I3ter3et a3d P are aIso preve3tI3 respo3de3ts from takI3 % traI3I3 courses
WIth these factors pressI3, o3Iy 16 of respo3de3ts have bee3 traI3ed o3 % skIIIs I3
the Iast year
Pespo3de3ts are aImI3 to I3crease theIr e3eraI basIc skIIIs for usI3 mobIIes, P a3d
I3ter3et. %hey refIect Iess desIre to Iear3 adva3ced features
usI3ess Survey HIhIIhts usI3ess Survey HIhIIhts
58
Which of the following does your organization have at present?
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Website
e-Newsletter
Online advertising/banners
Profile on social networking websites
Blog
Sponsored presence/listing on other websites
Others
Nothing
Constraints for internet usage
InternaI ICT
infrastructure
18.13%
Internet prices
20.21%
Internet
avaiIabiIity/cove
rage
18.65%
Internet not
necessary or
reIevant to
activities
5.70%
"uaIity of
Service
27.98%
Other
6.74%
Nothing
2.07%
Don't Know
0.52%
Total number of full time employees that have access or use shared / dedicated PC
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Small (30-99 employees)
Medium (100-499 employees)
Large (500+ employees)
Less than 30
30-49 employees
50 - 99 employees
100-499 employees
500-999 employees
1000-4999 employees
More than 5000 employees
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Submit Tax Returns online - E-government services used for work
purposes
Customs Services online
Report Corruption online
Business licensing e-registry
Not aware Aware but have not used Used more than a year back Used in last year
0% 20% 40% 60% 80% 100% 120%
Satisfaction with different e-government services offered
Types of e-services available i.e. variety
"uality of e-service i.e. accuracy, response time, etc.
Availability i.e. uptime
Security
Overall
Very Dissatisfied Dissatisfied Neutral Satisfied Very Satisfied
%ha3k You %ha3k You
64