Madhyanchal Organic Farmers Association

Madhyanchal Organic Farmers Association is a Non

Government Organization and association of like minded, environmentally conscious peoples working in Bundelkhand region of India since 2004-05 and registered under societies act 1860 in the year 2007. It is a non profit Organization and seek to increase the wealth of skilled, talented people

Vision To established a brand identity among global house-hold to achieve better health and enhance their quality-of-life. Mission Consumer focused, global business perspective with sound business structure Pursue for most advanced technologies and highest product quality Achieve business goal as a global team Objectives To become responsible, efficient, visionary marketing and manufacturing company in food sector to offer vide range of products under one roof to its esteemed clients base worldwide.

Cereal Herbal oil Fruits and Vegetables Spices Pulses Medicinal herbs Oil Seeds

Going organic: an attractive alternative for farmers?

Will being organic help to improve the productivity that is quantity of produce as well as the quality. Will it be beneficiary for the fertility of soils? Will it generate adequate returns to farmers?

From where you generate finances that help you to grow and develop?


1. 2.

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Primary Data Survey Questionnaire Secondary Data Madhyanchal website Published magzine

Research Design

Exploratory Research Design

Research Tools Questionnaire Method

Sample size 30 Sampling Unit - Company Sampling Method - Stratified Sampling

Most important department

Marketing Department - . They spent huge part of their budget on transportation, so that there is an easy flow of goods to the exporters Hard working and committed employee Financial Department - constant flow of budget to meet all financing type of risk is confident relaince for short term debt More investing in marketing department result huge turnover in their sales and product acceptance.

Strength

They have Indigenous farming systems Madhyanchal organic food association has a large labor force

Strongly motivated and committed employees

Weakness
Lack of awareness of benefits of organic agriculture

Lack of reliable data and information on organic food Poor local market opportunities and infrastructure Small quantities & irregular supply limit market opportunities

Opportunity
They have large availability of uncontaminated land

Due to some awareness they are creating an increasing interest in organic agriculture Increasing global demand for organic produce Increasing local awareness of benefits of organic foods

Threat
Market threats e.g. Food miles

Incoherent government policies Pressure from commercial forces to lower standards of organic agriculture International competition

 Organic farming like regular agriculture is highly fragmented and lacks mature players with scale. With global demand set to quadruple in the next decade, this sector could well offer a few hidden treasures Company should use special equipment for better production less use pesticides Producing a quality product India is expected good opportunity in herbal products

Bibliography
www.mahhyanchalorganic.com www.momfed.com www.google.com www.wekepedia.com

Presented by Garima Singh Priyam Srivastava

Purvi Agarwal Sapana Singh