Class Presentation

Supply Chain Management

Sriram Santhanam
BUB0710021

Gadigyappa G V
BUB0710022

Roopam Gupta
BUB0710023

Corporate M.Sc. (Engineering & Manufacturing Management) Bosch Part Time PT2010 Programme

Academic Guides : Dr. K. Gnanmurthy M. S. Ramaiah School of Advanced Studies Mr. K.M. Sharath Kumar 1

Big Bazaar SCM

Brief Introduction : Presenters
Sriram Santhanam
A graduate in Mechanical Engineering with 4+ years work experience. Currently responsible for `Methods & Process Development in Diesel Systems division of Bosch.

Gadigyappa G V
An AMIIM and Dip-in-Engineering with 15+ years of experience and currently involved in `Released Inspection of Raw Materials and Heat Treatment Components in Diesel Systems division of Bosch.

Roopam Gupta
A graduate in Industrial Engineering and postgraduate in Engineering Technology with Masters in Business Administration, he has 15+ years of work experience in Product Management and is currently responsible for `Application Engineering and Technical Training in Power Tools division of Bosch.

M. S. Ramaiah School of Advanced Studies

Big Bazaar Supplay chain management

SCM

What is Supply Chain Concept?

"Is the strategic management of activities involved in the acquisition and conversion of materials to finished products delivered to the customer"

Supplier Management

Material Flow Information Flow

Stock Deployment

Customer Management

Schedule / Resources

Conversion

Delivery

M. S. Ramaiah School of Advanced Studies

Big Bazaar Supplay chain management

SCM

Supply Chain Concept : Evolution

Traditional SC view
An efficient supply chain ensures that the products are on the shelf, available for sale, when Shoppers come to buy them ... all the time!

Modern SC View An effective SC ensures high level of Customer Service at optimum level of working capital and cost! So simple yet extremly demamding......
M. S. Ramaiah School of Advanced Studies

Big Bazaar SCM

Modern Supply Chain Concept

Demand & Supply Planning

Data Integrity

Order & Query Mgmt

Stock Mgmt

POS & Display

Whousing & Delivery

Invoicing & Cash Collection

CUSTOMER FOCUSSED
Supply Chain is integration of our business processes and organisations around the entire demand and supply chain in servicing our customers and managing our inventories
M. S. Ramaiah School of Advanced Studies

Big Bazaar SCM

Supply Chain Structure
SUPPLIER FACTORY DC RDC RETAILER CUSTOMER

Raw Materials

Finished Goods Information Flow

Supplier

Manufacturer

Distributor

Retailer

Customer

Upstream

Downstream

M. S. Ramaiah School of Advanced Studies

Big Bazaar SCM

Supply Chain Elements
Strategic
Supply Chain Design Resource Acquisition Long Term Planning (1 Year ++)

Tactical

Production/ Distribution Planning Resource Allocation Medium Term Planning (Quaterly/Monthly)

Operational

Shipment Scheduling Resource Scheduling Short Term Planning (Weekly/Daily) 7

M. S. Ramaiah School of Advanced Studies

Profile Type Hypermarket Founded 2001 Headquarters Jogeshwari, Mumbai Industry Retail Products Department, Grocery store Promoter Mr. Kishore Biyani Parent Pantaloon Retail India Limited Punchline Is se sasta aur accha kahin nahin Currently 100+ outlets More than 30,000 employees
M. S. Ramaiah School of Advanced Studies

Organization Structure : Big Bazaar Zone

M. S. Ramaiah School of Advanced Studies

Organization Structure : Big Bazaar Store

Store Manager Asst.Store Manager

Dept.Mgr Asst.Dept.Mgr Team Leader

HR Asst.HR

Visual Merchant Administration Asst.VM Maintenance House Keeping

Cashing
Cashier

InfoTech Security

Mkt

Team Member

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Supply Chain

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Supply Chain Process

Supplier Distributor/ Wholesaler Retailer Customer

Manufacturer

Transporter

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Supply Chain Process

Supplier

Procurement cycle

Manufacturer

Manufacturing cycle

Distributor

Replenishment cycle

Retailer

Customer order cycle

M. S. Ramaiah School of Advanced Studies

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Macro Processes in the SC of Big Bazaar

1. C.R.M. Customer Relationship Management Market Price Sell 2. I.S.C.M. Internal Supply Chain Management Strategic Planning Demand Planning Supply Planning Fulfillment Field Service 3.S.R.M.- Supplier Relationship Management Source Negotiate Buy Design Collaboration Supply Collaboration
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SWOT Analysis : Big Bazaar SCM

Strengths - State-of-the-art infrastructure
- Variety of formats supporting each other - Better understanding of Indian suppliers

Weaknesses - SCM in real sense yet to evolve

- Push mechanism in ordering - Least focus on quality

Opportunities

Threats

- Organized retail growing at >20% CAGR

- Growing preference to organised shopping - Exponentially growing Indian middle class

- Competitors like Wal-Mart and Carrefore

- Government policies - Unorganized retail

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Conclusion : Big Bazaar Supply Chain

1. The Big Bazaar distribution centres act as warehouses alone, unlike Wal-Mart where these centres act as developers of suppliers. There is no pull mechanism in order-generation and it depends largely on the decisions by individual category managers on weekly basis whereas in Wal-Mart, it is a daily pull mechanism based on store consumption.

2.

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Big Bazaar SCM

References
[1] Biyani, Kishore, Baishya, Dipayan. It happened in India, 13th Impression, Rupa & C0., 2010.
[2] Singh, Sarabjit. Big Bazaar Indian Retail Maharaja, M.B.A. Project, Department of Business Management, Panjab University Chandigarh, 2008. [3] Dey, Pradipto, Tarafdar, Kaushik, Singh, Upander. Store Operation of Big Bazaar, Retail Project, PGRM, NSHM Kolkata, 2009. [4] Bambhania, Anil. Supply Chain Management at Big Bazar, M.B.A. Project, Sikkim Manipal University, 2010.

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Big Bazaar SCM

Thanks a lot for you patience, Gentlemen !

Sriram Santhanam

Gadigyappa G V
M. S. Ramaiah School of Advanced Studies

Roopam Gupta
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