Neelam kallai.Asstt.Proff. Neelam kallai.Asstt.Proff.

LMC LMC
Consumer Consumer Behavior Behavior
Neelam Kalla Neelam Kalla
Asstt. Proff. Asstt. Proff.
LMC LMC
Neelam kallai.Asstt.Proff. Neelam kallai.Asstt.Proff.
LMC LMC
hat is Consumer hat is Consumer
Behavior Behavior
Neelam kallai.Asstt.Proff. Neelam kallai.Asstt.Proff.
LMC LMC
nfluencing Buying Behavior nfluencing Buying Behavior
Cultural Factors: Cultural Factors:
Culture Culture
Sub Culture Sub Culture
Social Class Social Class
Neelam kallai.Asstt.Proff. Neelam kallai.Asstt.Proff.
LMC LMC
nfluencing Buying Behavior nfluencing Buying Behavior
Social Factors: Social Factors:
Reference Groups: Reference Groups:
Membership Groups Membership Groups
Primary Groups Primary Groups
Secondary Groups Secondary Groups
Aspirational Groups Aspirational Groups
Dissociative Group Dissociative Group
Opinion Leader Opinion Leader
Neelam kallai.Asstt.Proff. Neelam kallai.Asstt.Proff.
LMC LMC
$ocial classification $ocial classification
&pper &pper- -upper upper
Lower upper Lower upper
&pper middle &pper middle
Middle Middle- -middle middle
Lower middle Lower middle
&pper lower &pper lower
Lower lower Lower lower
Neelam kallai.Asstt.Proff. Neelam kallai.Asstt.Proff.
LMC LMC
$ocial factors $ocial factors
Family Family
Role and status Role and status
Neelam kallai.Asstt.Proff. Neelam kallai.Asstt.Proff.
LMC LMC
!ersonal factors !ersonal factors
Age and stage in the life cycle Age and stage in the life cycle
Occupation and economic Occupation and economic
circumstances circumstances
Lifestyle Lifestyle
Psychographics Psychographics
Personality and self concept Personality and self concept
Neelam kallai.Asstt.Proff. Neelam kallai.Asstt.Proff.
LMC LMC
Buying Roles Buying Roles
nitiator nitiator
nfluencer nfluencer
Decider Decider
Buyer Buyer
&ser &ser
Neelam kallai.Asstt.Proff. Neelam kallai.Asstt.Proff.
LMC LMC
Buying Behavior Buying Behavior
Complex Buying Complex Buying
Dissonance Reducing Dissonance Reducing
Habitual Habitual
Variety Seeking Variety Seeking
Neelam kallai.Asstt.Proff. Neelam kallai.Asstt.Proff.
LMC LMC
%ypes of buying behavior %ypes of buying behavior
nvolvement nvolvement
Differences Differences
btwn Brands btwn Brands
High High
nvolvement nvolvement
Low Low
nvolvement nvolvement
Significant Significant
Differences Differences
btwn Brands btwn Brands
Complex Complex Variety Variety
Seeking Seeking
Few Few
Differences Differences
btwn Brands btwn Brands
Dissonance Dissonance
Reducing Reducing
Habitual Habitual
Neelam kallai.Asstt.Proff. Neelam kallai.Asstt.Proff.
LMC LMC
$tages of Buying Decision !rocess $tages of Buying Decision !rocess
Problem Recognition Problem Recognition
nformation Search nformation Search
Evaluation of Alternatives Evaluation of Alternatives
Purchase Decision Purchase Decision
Post Purchase Behavior Post Purchase Behavior
Neelam kallai.Asstt.Proff. Neelam kallai.Asstt.Proff.
LMC LMC
$uccessive $ets nvolved in $uccessive $ets nvolved in
Consumer Decision Making Consumer Decision Making
Total Total
Set Set
Awareness
Set
Consideration
Set
Choice
Set
Decision
Neelam kallai.Asstt.Proff. Neelam kallai.Asstt.Proff.
LMC LMC
$teps btwn Evaluation of $teps btwn Evaluation of
Alternatives and !urchase Decision Alternatives and !urchase Decision
;aluation
of
Alternati;es
Purchase
Intention
Attitude
of
Others
Unanticip
ated
Situation
al Factors
Purchase
Decisions