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GROUP MEMBERS:Jugal Thakkar Pooja Mishra Bhavesh Sawaliya Nisha Thapa 45. 7. 51. 46.
Amol Nilakh
Priya Singh
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52.
If you think your business could be doing better, why not try a SWOT analysis? SWOT stands for Strengths, Weakness, Opportunities and Threats
By putting your firm under the magnifying glass in such a fashion you may find the way to grow your company or increase your earnings.
and identifying the internal and external factors that are favorable and unfavorable to achieve that objective. Technique is credited to Albert Humphrey,
SWOT Defined
Positive Negative
Internal
Strengths
Weaknesses
External
Opportunities
Threats
>It links the analysis in terms of advantages and disadvantages; and the internal and external business environment (in a matrix format).
>The Strengths and Weaknesses are defined by measures such as market share, loyal customers, level of customer satisfaction and product quality. >Opportunities are new potential areas for business in the future, such as new markets, or new conditions in existing markets. >Threats describe how the competition, new technology, or other factors in the business environment may affect the business's development.
> SWOT Analysis is a powerful technique for understanding your Strengths and Weaknesses, and for looking at the Opportunities and Threats you face. > For a business to Expand, Diversify and Sustain in the market SWOT analysis is must.
Converting is to apply conversion strategies to convert weaknesses or threats into strengths or opportunities.
An example of conversion strategy is to find new markets. If the threats or weaknesses cannot be converted a company should try to minimize or avoid them.
Using SWOT to analyse the market position of a small management consultancy with specialism in HRM.
Strengths:
>What advantages does your company have? >What do you do better than anyone else? >What unique or lowest-cost resources do you have access to? >What do people in your market see as your strengths? >What factors mean that you "get the sale"?
Weaknesses:
What could you improve? What should you avoid? What are people in your market likely to see as weaknesses? What factors lose you sales?
Opportunities:
>Where are the good opportunities facing you? >What are the interesting trends you are aware of? Useful opportunities can come from such things as: >Changes in technology and markets on both a broad and narrow scale. >Changes in government policy related to your field. >Changes in social patterns, population profiles, lifestyle changes. >Local events.
Threats:
>What obstacles do you face? >What is your competition doing that you should be worried about? >Are the required specifications for your job, products or services changing? >Is changing technology threatening your position? >Do you have bad debt or cash-flow problems? >Could any of your weaknesses seriously threaten your business?
Consolidate strengths Minimises Weaknesses Helps to Grab Opportunities Minimises Threats Facilitates Planning Facilitates Alternative Choices Helps to Innovate Ensure Survival & Success
Market share grew from 0% in 1976 to about 60% in 1987 in over a period of ten years It has become the largest selling brand and the success of nirma is due to affordable price, medium quality, distribution reach and effective use of media. The title 'NIRMA GIRL' going round and round on her feet makes a strong impact for the brand
STRENGTH : Strong brand equity. Nirma is a rs.17 billion umbrella brand offering consumers a brand portfolio of products at multiple price points in detergents, soaps & personal care market. Market leadership in detergents and fabric wash. Second largest player in toilet soaps.
WEAKNESSES:-
-high interest burden. -less presence in premium segment. -lacks global tie up -and thus finds hard to tap export markets.
OPPURTUNITIES:-
-exports. -acquisitions for strengthening its distribution tie-ups. -entry into other categories like shampoos,toothpastes,and fabric whiteners.
THREATS:-
-MNCs are approaching indian markets. -emergence of small but strong regional players. -brand name products have greater influence over it. -nirma has been able to etch a niche for itself in the face of intense MNC competition
NIRMA's achievement is surely something about which an indian can be proud of brand that has lived up to its catch line; BETTER PRODUCTS ,BETTER VALUE ,BETTER LIVING...!
Strengths of Nokia
Strength of the corporate brand. Complexity improves its Competitive position Design, the branding and the
technology Backwards compatibility protection from a Japanese onslaught Lending personality to its products (fashion statement) Effective advertisement and market communication Not only a tool for business but being an item of everyday convenience
Weaknesses of Samsung.
Not pro actively coming out
Weaknesses of Nokia.
Lapse has opened up space for
with newer models Lack in product differentiation. Different models at different price points Focus on mass market instead of niche markets Not very user friendly designs.
smaller competitors Potential threat from Microsofts entry into mobile telephony Ericsson- king of wireless infrastructure Design to market takes more time
Opportunities of Samsung
Distinguish its service from
Opportunities of Nokia
Highest growth in markets such
competitors. Offer product variations Demand for cell phones driven by the service providers or carriers Tie up with service providers Lowering the price of a phone by just $20 in many countries could increase its affordability by 43%.(As per a study report)
as China and Latin America Feature-loaded phones to act as an offset Providing value at a reasonable lifetime cost Life style marketing and segmentation Building a worldwide supplier network Preempting competitors in critical markets Managing competitive interaction
Threats of Samsung
Motorolas dominance in the U.S,
Threats of Nokia
Biggest threat - complacency Inflection point - a disruptive
Nokias popularity in the European market, controlling more than half of the world market Aggressive competitors, including Sony, Ericsson, and Siemens eating into its share. Not keeping track of the new trends in the market Not an accessory and fashion statement
technological change New competitors with different skills and potent brands challenge 3G will increasing competition between suppliers Cheaper midrange models from Motorola and others
Key Points >SWOT Analysis is a simple but useful framework for analyzing your company's Strengths and Weaknesses, and the Opportunities and Threats you face.
>This helps you to focus on your strengths, minimize threats, and take the greatest possible advantage of opportunities available to you.
>Used in a business context, it helps you carve a sustainable niche in market. >Used in a personal context, it helps you develop your career in a way that takes best advantage of your talents, abilities and opportunities. >What makes SWOT particularly powerful is that, with a little thought, it can help you uncover opportunities that you are well placed to exploit. >And by understanding the weaknesses of your business, you can manage and eliminate threats that would otherwise catch you unawares.