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Facebook helps people and brands share stories and have conversations
Demographics
Based on the websites youve visited, we think youre interested in topics that mostly interest men.
Active users per month 2.2 million Photos uploaded monthly 1.9 million
24M
5.1M
4.3 M
2
3
1.6x
lift in brand recall
2x
lift in message awareness
Purchase
Advocacy
4X
life in purchase intent
The ad is clicked
(so you get another chance to influence behavior)
Express
Feature photos of recent, relevant experiences at the top of the Page
Communicate
Publish timely messages and announcements to your fans
Engage
Engage with your Pages News Feed from the Pages point-of-view
Step 1:
David likes a brand, uses an application, or checks in to a location
Step 2:
A story is generated on Davids friends News Feeds which they may or may not see
On Facebook theres a
th: 5
Sponsored Stories
Friends of fans
60M friends
Fan base
500K fans
US data
Purchase
Advocacy
Advocacy
Opinion Consideration Preference Purchase
Step 1:
David likes a brand, uses an application, or checks in to a location
Step 2:
A story is generated on Davids friends News Feeds which they may or may not see
Step 3:
If this brand included Sponsored Stories in their Facebook Ads campaign, Davids friends would see this story in the right column