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HFE 651 Presentation Brenee Burns Ping Gai May 23, 2000
Contents
E-Commerce Strategies Business Models Do Business Online E-Commerce Technologies Security, Encryption, & Web Ethics E-Commerce Trend Questions
E-Commerce Strategies
Offer a Great Customer Experience to increase customer loyalty
40% of online job applicants cant figure out how to apply online 62% of online shoppers had given up at least once while looking for products 42% of users had turned to traditional channels to make their purchase
E-Commerce Strategies
Customer Experience Gap
when the web does not offer the experience the customer wants focus on the difference between what the customer wants and what the customer gets
E-Commerce Strategies
Valuing the Customer
great customer experience makes it quicker for the customer to buy from the website customer relationship is valuable customer can achieve their goal from the website then it is more likely for the customer to revisit the site in the future
E-Commerce Strategies
In todays fast economy satisfying customers is no longer enough- must produce long term customer loyalty to have continued success Build relationships with customers and treating each one as an individual-loyalty strategies are essential
E-markets of buyers and sellers can cost effectively drive the right customers to your business
Business Models
Business-to-customer Model (B2C)
sell books, CDs, news, information, airline tickets, computers, stocks, Amazon, eBuy, eTrade, CDnow, Dell, ...
Business Models
Bokerage Advertising Informediary Merchant Manufacture Community Subscription
Business Models
Brokerage Model
Market-makers: Bring buyers and sellers together and facilitate transactions. Makes money by charging a fee for each transaction it enables.
Business Models
Advertising Model
An extension of traditional media broadcasting model. The banner ads may be the major or sole source of revenue for a website
Business Models
Infomediary
collecting and selling data about consumers and their buying habits offer users free staffs in exchange for detailed information about their surfing and purchasing habits. Registration
Business Models
Manufacture Model
Allow manufactures to reach buyers directly and thereby compress the distribution channel. Efficiency, improved user service, better understanding of user preference.
Business Models
Community Model
based on user loyalty. Users have a high investment in both time and emotion in the sites. Having users who visit continually offers adverting, infomediary, or specialized portal opportunities.
Business Models
Subscription Model
Users pay for access to the sites. High value-added contents is essential Wall St. Journal
Do Business Online
A business plan
Customer Merchandising
Sales service
Promotions Transaction processing Fulfillment Post-sales service Marketing data and analysis Brand
Do Business Online
Transactions
Taxes Shipping Pay Security
E-Commerce Technologies
To take advantage of the opportunities in E-commerce it is important to have these skills:
HTML DHTML XML JAVA ASP JAVA Script
Encryption is the process that transforms information into some secret form to prevent unauthorized individuals from using the data should they acquire it.
Firewalls
insulates a private network from a public network using carefully established controls on the types of request they will route through to the private network for processing and fulfillment
Trend of E-commerce
Expanded ECM Deployment Customer-Centric Corporate Restructuring Free Extends into B-to-B Space Wireless Applications Become More Common ASP's Capabilities Expand Dynamic Pricing Reaches Most Industries Privacy Concerns Increase Merger &Acquisition Activity Escalates B-to-B Growth Continues its Dramatic Pace
References
Peter S.Cohen, Net Prpfit, Jossey-Bass Publishers,19998 http://www.webmonkey.com http://www.zdnet.com/Ecommerce http://www.zonaresearch.com http://ecommerce.internet. http://www.fraud.com
Six Tips for Building a Successful Homepage, By Andrew Beebe,, Working Solo, Inc. http://www.cnet.com http://www.msn.com
http://ecommerce.about.com/smallbusiness/ecommerce/
http://www.bigstep.com http://www.Ecomm.com
Questions?