Product Portfolio of Dabur India Ltd

Dabur India- Milestone

Dabur - 125 Year Old 4th largest FMCG Company in India Revenues of US$910 Million (Rs 4110 Crore) Market Capitalisation of US$4 Billion (Rs 20,000 Crore).

350 + brands
Largest Indian Personal and health Care Company

1884-Established by Dr. S.K. Burman at Kolkata. 1896-First production unit established at Garhia.

1936-Dabur pvt. Ltd. Incorporated.

1972-Shifts base to Delhi from Kolkata. 1979-Dabur Research Foundation set up. 1988 Launches Pharmaceutical medicines. 1992-The company developed Dab 10, an anticancer drug named Taxol. 2005- Dabur aquired Balsaras businesses for Rs. 1.43bn. 2006 - Approves FCCB/GDR/ADR up to $200 million. 2007 - Foray into organised retail. 2007 - Dabur Foods merged with Dabur India. 2008 - Acquires Fem Care Pharma .

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Dabur India Milestone

2010 - Dabur makes its first overseas acquisition. 2010 - Dabur acquired 100% equity in Namaste Lab .
2010 - Dabur Chyawanprash Launched Orange & Mango flavours. 2010 - Dabur Amla Hair Oils enters Limca Book of Records. 2011 - Dabur enters professional skin care market . 2011 - Dabur launches its first-ever online shopping portal . 2011 - Dabur India acquired 30-Plus from Ajanta Pharma .

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Dabur - SBU Structure

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Manufacturing units of Dabur -India

World-wide presence of Dabur

FMCG Market in India

fourth largest in the economy and has a market size of US$13.1 billion.
The Indian FMCG sector is the It has been predicted that the FMCG market will reach to

billion in 2015

Constitutes

US$ 33.4

from US $ billion 11.6 in 2003.

2.15% of Indias GDP

The middle class and the rural segments of the Indian population are the most promising market for FMCG, and give brand makers the opportunity to convert them to brand

FMCG Market -SWOT

Lower Operational Cost World Class Manufacturing Techniques Over 2.8 Million retailer and Distributors 11 brands of over 1 billion each Build up markets for export and also explore new International markets

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FMCG Market Segments

Food products is the largest consumption category in India, accounting for nearly 21 per cent of the countrys GDP.

2%

Sales
baby care
12%

Fabric care
food Product

22%

Hair care
5% 4% 4% 8% 43%

House
OTC product

Others Personal Care

Penetration levels: Sufficient headroom

Low penetration levels offer room for growth across consumption categories Rural penetration catching up with urban penetration levels

Product Mix
Healthcare Division

Ayurvedic medicines and OTC products

FOOD 11% IBD 13% CHD 7% CCD 68%

Personal Care Division Hair care,soaps,skincare

Home care Division Food Division Fruit beverages & kitchen products

Personal Care Division Products

Width
Hair Oils Shampoo Dabur Vatika Shampoo
(root strengthening & dandruff)

Skin care Uveda fairness cream

Soaps Fem fairness soap

(oxy bleach,herbal bleach)

L e n g t h

Dabur Amla Hair Oil

Vatika Hair Oil

Uveda moisturizing cream / face wash Gulabari face cream and lotions

Fem dual care

Dabur Anmol

SAKA

Fem liquid soap

Personal Care Division

Key Products Hair Oils Dabur has 12% market share Key brands: -Dabur amla hair oil
-vatika hair oil -Anmol coconut oil

Shampoo

Herbal offerings under vatika brand No.4 position,6% market share 3 variants
-Vatika Root Strengthening - Vatika Dandruff Controll -vatika menthol cool effect

Skin Care

Dabur ayurvedic range of products Dabur has 07% market share Key brands: - Uveda fairness cream - Uveda moisturizing & face wash - Gulabari face cream and lotions

Soaps

Dabur ayurvedic range of soaps Dabur has 07% market share Key brands: - Fem fairness soap - Fem dual care - SAKA - Fem liquid soap

Health Care Division Products

Width
Health supplements Oral care Dabur red Digestives hajmola OTC Dabur's Honitus Cough Syrup

L e n g t h

Dabur chawanprash (junior,suarfree,ma ngo,orange) Dabur glucose-D Dabur honey

meswak promise

pudinhara

Dabur Badam Oil Dabur Balm

babool

Dabur Shankha Pushpi

health supplements

Dabur has 67% market share Chyawanprash & its variants Glucose& other nutrition supplements Honey

oral care

Dabur ayurvedic range of tooth paste Dabur has 13% market share Dabur Red Toothpaste : traditional equity Babool Toothpaste: herbal equity & value

health supplements

Dabur has 56% market share Hajmola and its variants Pudinhara

OTC
Key brands: - Dabur's Honitus Cough Syrup -Dabur Badam Oil -Dabur Balm -Dabur Shankha Pushpi

Home Care Division Products

Width
Insect repellants Air fresheners
Odonil solid fresh

Cleaners

L e n g t h

Odomos cream

Dazle floor cleaner

Odomos liquid

Odonil air freshner spray

Sani fresh toilet cleaner

Odomos coil

Odopic dishwasher

Insect Repellants

KEY BRANDS

Dabur has 69% market share leader in mosquito creams Key brands --odomos coil --odomos cream

Air Fresheners Wide range of fresheners even for automobiles -----odonil solid freshner with variants -----odonil spray freshner with variants

KEY BRANDS

Cleaners
Market share:40%

Key brands --odopic dish washer ---sani fresh toilet cleaner ----dazzl foor cleaner

Width
Fruit juice Kitchen products Homemade-ginger garlic

L e n g t h

Real

Activ Burst

Homemade coconut milk Homemade Tomato puree

Capsico sauce Lemoneez

KEY BRANDS

Fruit juice Key brands -real -activ -burst -lemoneez

Kitchen products Key brands - Homemade-ginger garlic -Homemade coconut milk -Homemade tomato puree -Capsico sauce

Dabur Marketing Mix

Consumer Care SBU- Overview

Health Care SBU- Overview

130 Billion in size 15% growth expected

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International Business SBU- Overview

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Financial Performance - Overview

Financial Performance Detailed( Last 10 Yrs)

in Rs. crores Operating Results: Sales Other Income Tax Rate (%) PAT Margins (%) Financial Position: Fixed Assets (Net) 371 257 250 295 512 379 465 559 677 1542 1,200 12 16.6 5.4 1,285 7 13.3 6.6 1,236 9 12 8.6 1,417 9 10.8 11 1,757 13 11.7 12.2 2,080 26 12.1 13.5 2,396 34 13.4 13.9 2,834 47 12.1 13.8 3,416 48 16.7 14.7 4,110 65 19.6 13.8 FY02* FY03 FY04** FY05 FY06# FY07^ FY08 FY09 FY10 FY11^^

Current Assets, Loans & Advances

504

522

340

408

471

640

774

951

1106

1853

Current Liabilities & Provisions Net Working Capital Total Assets Share Capital Reserves & Surplus Shareholders Funds Loan Funds

183 322 705 29 365 393 304

241 281 640 29 388 417 964

294 46 433 29 257 286 132

400 8 543 29 335 364 164

436 35 624 57 440 497 121

452 189 670 86 393 480 160

732 42 749 86 531 618 99

805 146 1060 87 732 819 230

920 186 1129 87 848 935 179

1458 395 2465 174 1217 1391 1051

Total Capital Employed Return Ratios: ROCE (%) RONW (%) Equity Share Data:

705

640

433

543

624

670

749

1060

1129

2465

12.6 16.6

16.1 20.6

28.6 38.1

31.3 43.5

39 46.1

45.7 61.3

47.6 55.3

39.4 47.7

45.7 53.5

33.2 48.9

Earnings Per Share (Rs)

2.3

3.7

5.4

3.7

3.3

3.9

4.5

5.8

3.3

Dividend Per Share (Rs) No of Shares (In Crs)

0.5 28.6

1.4 28.6

2 28.6

2.5 28.6

1.8 57.3

1.4 86.3

1.5 86.4

1.8 86.5

2 86.9

1.3 174.1

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Key findings and Strategic initiatives

17 World Class manufacturing plants 30% Sales from Overseas; Huge potential to leverage expertise and grow in emerging markets( Africa) Localize manufacturing , Supply Chain and product offerings to suit Geographic needs Sustained investments in Brand building and Marketing Acquisition of Hobys Group(Turkey) Personal Care Robust Distribution Network - 3 million Retail Outlets OTC and Ethical Expected growth of OTC (Chawanprash) 15% Strong Distribution Network of Chemist + Vaidya + Ayurvedic pharmacies Focus on varied therapeutics areas Inorganic expansion- Thirty Plus from Ajanta Pharma-2011 Differentiate on Herbal and Ayurvedic platform
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Key findings and Strategic initiatives

Investment in RnD - Innovation Acquisition of Namaste Labs for 100 mil 2011 Namaste is leading hair care and color business in Europe and South-west Asia Market size of hair care and color business - 15. billion Tooth power to Toothpaste Expansion Strengthening the presence in existing categories and and entering new geographies and markets Maintain dominant status as leader in Health supplements(No 1) Professionally managed - Awarded Corporate Governance award Identity transformation from Red Dabur to Green with Celebrate Life tagline Replace Old It system with ERP( SAP); Switch to E-Procurement Moved away from Umbrella Branding and retained Dabur as Corporate Brand Rural
Brand Ambassador- Big B and Rani Mukherjee- mass appeal (Rural) South India only 7% Sales- Focus on South India ( Sivappu Pal Podi ) 1 Re Sachet

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