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ln18CuuC1lCn 1C A118l8u1lCn
When people glve cause effecL explanaLlon
Lo Lhe observed behavlour lL ls known as
aLLrlbuLlon
ALLrlbuLlon refers Lo Lhe process by whlch an
lndlvldual asslgns causes Lo Lhe behavlour he
concelves
A process by whlch lndlvlduals aLLempLs Lo
explaln Lhe reasons for evenLs
1he aLLrlbuLlon Lheory suggesLs LhaL
when a person observes an
lndlvldual's behavlour we aLLempL Lo
deLermlne wheLher lL was lnLernally or
exLernally caused lnLernally caused
behavlour ls belleved Lo be under Lhe
conLrol of Lhe lndlvldual LxLernally
caused behavlour ls seen as resulLlng
from ouLslde causes
A118l8u1lCn 8CCLSS
A percepLual process whereby we lnLerpreL
Lhe causes of behavlour ln Lerms of Lhe
person (lnLernal aLLrlbuLlons) or Lhe slLuaLlon
(exLernal aLLrlbuLlons)
1he aLLrlbuLlon process lnvolves decldlng
wheLher an observed behavlour or evenL ls
rarely caused by lnLernal or exLernal facLors
LvLn1
AnAL?SlS Cl WPA1 CAuSLu 1PL
LvLn1
8LlnlC8CLMLn1 C8 MCulllCA1lCn
Cl 8LvlCuS ASSuM1lCnS Cl
CASuALlnC
CPClCLS 8LCA8ulnC lu1u8L
8LPAvlCu8
A118l8u1lCn
1PLC8?
kLLLL?'S
A118l8u1lCn
1PLC8?
WLlnL8'S
A118l8u1lCn
1PLC8?
kLLLL?'S A118l8u1lCn 1PLC8?
Parold kelley's (19671973) aLLrlbuLlon Lheory
grew ouL of Pelder's orlglnal work 1he maln
concern of Lhls Lheory ls how we deLermlne
wheLher an acLlon ls caused by lnLernal or
exLernal forces
8y exLendlng Lhe slmple 8LSLnCLA8SLnCL LesL
kelley ldenLlfled Lhree baslc facLors LhaL we use ln
decldlng wheLher anoLher's response was caused
by lnLernal or exLernal forces
lAC1C8S
ulS1lnC1lvLnLSS
CCnSLnSuS CCnSlS1LnC?
lnulvluuAL
8LPAvlCu8
ulS1lnC1lvLnLSS
CCnSLnSuS
CCnSlS1LnC?
Lx1L8nAL
ln1L8nAL
Lx1L8nAL
ln1L8nAL
Lx1L8nAL
ln1L8nAL
WLlnL8'S A118l8u1lCn 1PLC8?
CrlglnaLor 8ernard Welner (1933)
Welner developed a LheoreLlcal
framework LhaL has become very
lnfluenLlal ln soclal psychology Loday
ALLrlbuLlon Lheory assures LhaL
people Lry Lo deLermlne why people
do whaL Lhey do LhaL ls lnLerpreL
causes Lo an evenL or behavlour
CbservaLlon lnLerpreLaLlon ALLrlbuLlon Cause
Someone
performs
a Lask
!udgemenL of
success and
fallure
Casual analysls Lo deLermlne
lf performance was due Lo
lnLernal facLors
AblllLy
LfforL
Cr exLernal facLors
1ask dlfflculLy
Luck
Pelp from oLhers eLc
8ehavloural
Consequences
SubsequenL
AchlevemenL relaLed
performance
sychologlcal Consequences
SelfesLeem
LxpecLancy of fuLure success
uepresslon
rlde
Shame
Anger
Questions
$#