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u5 Pub/ics 4woreness ond Perceptions of
4ntibiotic use in lood 4nimo/ Production
1
November, 2011
bjectives 5omp/e
2
O 1he ob[ecLlve of Lhls research ls Lo measure publlc awareness of and aLLlLudes Lowards
nonLherapeuLlc anLlbloLlc use ln anlmal agrlculLure and Lhe level of publlc supporL for
governmenL llmlLs and resLrlcLlons of nonLherapeuLlc anLlbloLlc use ln agrlculLure
O CuesLlons were admlnlsLered Lhrough an onllne omnlbus meLhod provlded by 1oluna
one of Lhe world's leadlng onllne panel and survey Lechnology provlders wlLh a range of
naLlonal and lnLernaLlonal omnlbus offerlngs
O 1he omnlbus meLhodology dellvered a LoLal sample of 2211 men and women aged 18+
represenLaLlve of Lhe uS census populaLlon on gender age and geographlc reglon of Lhe counLry
O lrom Lhls overall sample Lhe followlng subsample was ldenLlfled and screened for Lhls
analysls whlch focused on Lhe percepLlons oplnlons and reporLed behavlors of parenLs
O 373 parenLs wlLh chlldren under 18 llvlng aL home who are reglsLered voLers and are prlmary
grocery shoppers
O 1he margln for error on Lhls subsample of parenLs ls +/ 34
4woreness
3
O ,osL parenLs ln Lhe uS have heard someLhlng abouL Lhe Loplcs of lndusLrlal farmlng
and Lhe rouLlne use of anLlbloLlcs ln Lhe producLlon of llvesLock for meaL and poulLry
O nearly nlne ln Len parenLs have heard someLhlng abouL Lhese Loplcs wlLh more Lhan one ln
flve havlng heard or read a loL abouL Lhese lssues
A Iot
Some
Not much
Nothing at aII
ndustrial farms, which are farms
that produce very large quantities
of meat and poultry
Healthy livestock (like cows, pigs
and chickens) produced for meat
and poultry routinely receiving
antibiotics on industrial farms
How much have you heard
or read about . . .
88% have heard something
86% have heard something
eve/ of concern
4
O lven Lhe awareness of Lhe Loplc lL ls noL surprlslng LhaL elghL ouL of Len parenLs
also express concern abouL anLlbloLlcs belng glven Lo healLhy anlmals on lndusLrlal
farms LhaL are belng produced for meaL and poulLry
O lour ln Len clalm Lo be very concerned abouL Lhe use of anLlbloLlcs ln anlmal agrlculLure
%hinking specifically about the food you
purchase for you and your family, how
concerned are you about antibiotics being
given to healthy animals on industrial farms
that are being produced for meat and poultry
'ery Concerned
Somewhat concerned
Not too concerned
Not at aII concerned
Not sure
80% express concern
onqe in beovior due to concern
3
O ver half of Lhe parenLs surveyed clalm Lo have changed Lhe way Lhey shop for meaL and poulLry
O As a resulL of Lhelr concern parenLs who have changed Lhelr behavlor clalm Lo be purchaslng more
organlc meaLs and poulLry naLural meaLs and poulLry or buylng Lhelr meaLs from a buLcher LhaL Lhey
LrusL
O !usL over one quarLer of Lhese parenLs clalm Lo be buylng less meaL and poulLry due Lo Lhelr concerns
Has your concern regarding the effect
of antibiotics being given to food
animals changed the way you shop
for, or purchase meat or poultry
es
No
n what way(s) have you changed how you shop for meat or poultry?
(multiple responses allowed)
eoction to /obe/inq meot from ontibiotic treoted onimo/s os "noturo/"

O 1he ma[orlLy of parenLs 7 ln 10 say LhaL Lhe use of a naLural clalm on meaL and
poulLry sourced from anlmals LreaLed wlLh anLlbloLlcs ls mlsleadlng
O AddlLlonally nearly elghL ln Len parenLs favor a change ln regulaLlons LhaL would
prevenL companles from labellng meaL and poulLry sourced from anlmals LreaLed
wlLh anLlbloLlcs as naLural"
StrongIy favor
Somewhat favor
Somewhat oppose
StrongIy oppose
Not sure
MisIeading
Not
MisIeading
Unsure
&nder current government regulations,
practice of labeling meat and poultry from
animals treated with antibiotics as
"natural is . . .
Favor or oppose a change in government
regulations so that meat or poultry from
animals treated with antibiotics could
NO% be labeled as "natural
78% favor a change in govt. regs.
Perceptions of ontibiotics
7
O 1hree quarLers of parenLs agree LhaL Lhe wldespread use of anLlbloLlcs ln anlmal
agrlculLure can lead Lo anLlbloLlc reslsLance Lransferrlng from anlmals Lo humans
O AbouL elghL ln Len parenLs also agree LhaL anLlbloLlcs play a key role ln healLh care and
Lhls role ls [eopardlzed by bacLerla becomlng reslsLanL Lo anLlbloLlcs Lhrough overuse and
mlsuse of anLlbloLlcs on lndusLrlal farm anlmals
StrongIy agree
Somewhat agree
Somewhat disagree
StrongIy disagree
Not sure
Now, thinking again about
antibiotics and your health
and the health of your family,
please indicate your level of
agreement with each of the
statements.
5upport for new federo/ requ/otions
8
O 1here ls nearly unanlmous supporL for a number of federal regulaLlons LhaL would Lrack
and resLrlcL Lhe amounL of anLlbloLlcs used ln LreaLlng food anlmals
O arenLs sLrongly favor regulaLlons LhaL would llmlL Lhe use of anLlbloLlcs for LreaLlng slck
anlmals and ellmlnaLlng Lhe use of anLlbloLlcs Lo compensaLe for Lhe effecLs of
overcrowded and unsanlLary condlLlons on lndusLrlal farms
StrongIy favor
Somewhat favor
Somewhat oppose
StrongIy oppose
Not sure
Here are proposals for
federal regulations on non-
therapeutic antibiotic use in
healthy food animal
production on industrial
farms; indicate if you would
favor or oppose it.
5upport for restrictions on ontibiotic use in eo/t onimo/s

O nearly elghL ln Len parenLs favor governmenL resLrlcLlons on use of anLlbloLlcs and
seven ln Len go one sLep furLher Lo agree LhaL such resLrlcLlons are worLh an up
charge on meaL and poulLry of less Lhan $1 per monLh
StrongIy favor
Somewhat favor
Somewhat oppose
StrongIy oppose
Not sure
%he FDA reports about 80 percent of
antibiotics used in the &$ go to animal
agriculture. Based on this, do you favor
or oppose government restrictions on
antibiotic use in healthy farm animals
79% favor in govt. restrictions
Worth It
Not
Worth It
Unsure
f you knew that an independent consumer research
organization recently estimated these new
regulations would increase the cost of meat and
poultry on average less than $1 PER MON%H for
consumers, do you think it would be worth it or not
worth it to have these new regulations
5ummor
10
O 1he wldespread use of anLlbloLlcs ln Lhe producLlon of anlmal agrlculLure ls an lssue
LhaL mosL parenLs ln Lhe uS are aware of and LhaL mosL are also concerned abouL
O arenLs are concerned LhaL Lhe mlsuse of anLlbloLlcs ln anlmal agrlculLure ls leadlng Lo
reslsLanL sLralns of bacLerla LhaL wlll puL Lhem and Lhelr famllles aL rlsk
O uS parenLs awareness of Lhe lssue and Lhelr concern also preclplLaLe
O SLrong supporL for governmenL resLrlcLlons on Lhe use of anLlbloLlcs even lf Lhese
regulaLlons resulL ln modesL cosL lncrease
O !usL over half of parenLs also clalm Lo have changed Lhelr meaL purchaslng behavlor as a
resulL of Lhelr concern over anLlbloLlc use purchaslng meaL LhaL ls organlc naLural or ls
from a source LhaL Lhey LrusL
O f Lhose parenLs who clalm Lo have changed Lhelr meaL purchaslng behavlor [usL over one fourLh
clalm Lo be purchaslng less meaL and poulLry