Nmims Biz Quiz 2011

NMIMS : Paragana Biz Quiz - 2011
Researched & Conducted by Amit Pandeya

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NMIMS : Paragana Biz Quiz - 2011 ( Prelims )

Q1. Which Hotel in Mumbai has a Premier "Shantaram" Suite named after the author Gregory David Roberts's 936 page tome ? Incidentally the Hotel stocks this book as well as Suketu Mehta's book Maximum City, in each of its rooms.

Q2. Researcher Eric Fischer recently mapped and analyzed millions of photos taken throughout the New York City, which were uploaded on flickr. He looked at their geo-tagged information & prepared a heat map. What turned out to be the most photographed tourist spot ?

Q3**. Shown here is a molecular structure of an off-patent Organochlorine compound that was developed in the 1954 by Farbwerke Hoechst in Germany & having a molecular formula C9H6Cl6O3S. How do we better know this chemical whose market in India is estimated to be a Rs 500 crore Industry.

Q4. Whose Vital Statistics released in 1990 on its 25th Birthday ?
Q5. Identify the advertiser ?
NMIMS : Paragana Biz Quiz - 2011 ( Prelims ) Q6. Which Indian company claims to be the first one to have completed a half century in terms of celebrity endorsements ? Its first brand ambassador was actress Rekha, wayback in the year 1974 and the 50th one was Mahendra Singh Dhoni in 2011.

Q7*. X, who while in school was taught English by the noted writer P.L.Despande, later started the Partha Institute of Personality Development to conduct correspondence course in personality development.
Name this polyglot (X), whose appeal was once compared by PM Atal Bihari Vajpayee to that of Chacha Nehru & who was called upon by the Soviet Consulate officials to fact-check a speech containing a sanskrit shloka during the President Mikhail Gorbachevs visit to India.
NMIMS : Paragana Biz Quiz - 2011 ( Prelims ) Q8**. In July 2011, an IIT Bombay alumnus Mr Vasant Mehar's entry was selected as a winner from the 201 such entries, by a jury led by Dr. Naushad Forbes. The competition was modeled to select an insignia like the one introduced by Japan in the year 1957.
What is being talked about ?
Q9. _______ is the only place that people ride to work in a Rolls Royce to get advice from those who take the subway Who made this pertinent observation ?

Q10. A one-time marketing plan, involving the selling of this cobranded Nokia 5310 XpressMusic handset, helped push this show format. Two Brazilian artists with varied styles : Fresno and Chitozinho Xoror, recorded for this format in 2007 & 4 songs from it was pre-loaded on this device. Name this format which has since successfully crossed over to different Asian countries ?

Q11. This 450 million dollar dual-structured sector agnostic fund was started in the year 2009, has the first word in its name, coined by the Chennai based Spiritual Leader Sri Muralidhara Swamigal.
The domestic portion of this fund is backed by Indian Overseas Bank, Andhra Bank, LIC, PNB, SIDBI while the international portion is backed by Canadian Pension Board, Kuwaiti Govt's Pension fund and CDC.

Q12*. Brand X, a part of the Gucci group, successfully defended a trademark infringement suit bought against it by another brand Y, citing the following two instances of previous usage, in its defense. Identify Brands X & Y ?

Q13. This firm commissioned 4 Science Fiction authors to produce an online Anthology The Tomorrow Project, which was curated by Mr Brian David Johnson, the firm's resident futurist. The purpose behind the exercise is directed towards helping the employees imagine the future uses for the firm's technology & try developing products assimilating the same. Identify this firm ?

Q14. The family members of a firm that was incorporated in 1994 by Mr S.M.Jalan in Kolkata, have made a low key entry into the Hindi Entertainment industry, by producing this small budget Hindi Movie. Name this Firm whose marketed products are endorsed by Shahrukh Khan and Katrina Kaif ?

Q15. Which entity manufactures the following FMCG Products, which is sold OTC at about 850 allied outlets across India : * Kanti, Ojas, Somya Soaps * Dant Kanti Toothpaste * Tejas Beauty Cream

Q16*. It is considered as one of hottest Tech startup with funding from KPCB & Richard Branson and has Larry Sumners & Vinod Khosla on its board. Name this startup whose conference rooms are named after a common landmark feature found in cities of Hanoi, Amsterdam, Cape Town, Budapest, Buffalo (New York), Shanghai, Krakw, Boston, Washington ?

Q17. Which 77 year old family owned Fashion Brand, started by two brothers Giovanni and Giacomo, has launched the 'Nawab' collection, a bandhgala suit customized for the Indian market.
The Brand is also known for outfitting Gene Hackman in the movie 'The Firm' & George Clooney in 'Michael Clayton'

Q18**. What term involving the finding and implementation of best business practices takes it name from this type of symbols made on permanent objects by the topographical surveyors ?
The horizontal bar at the top of the arrow, indicates an exact height above mean sea level, which the surveyor will then use to reference other measurements.

Q19**. This eponymous German food firm was founded by a chemist August ____ in 1891, when he developed a long lasting baking powder, later named 'Backin, at his pharmacy. The firm acquired Delhi based Fun Foods in 2008 and currently sells over 50 packaged food products in India involving Continental & Western cuisine and lately into the cereal food category. Name this firm whose logo represents an ordinary housewife, towards which the firm's effort are directed ?

Q20. Which 'Time Man of the Year' along with his colleague Greg Hart has recently filed a patent for "a system and method for protecting devices from impact damage. It envisages a safety monitoring system using gyroscope, infrared beam / radar or other sensors to determine in a split second if the device is at risk of damage from impact.
It suggests the possibility of reorienting the device in the air, by expelling gas embedded in one or more small airbags inside the device.

Q21. Wary of a negative association, this brand approached the Norwegian Police to prevent mass murderer Anders Behring Breivik from donning its wares during his court appearances. Mr Brevik, a self confessed fan, named the title of his online manifesto : 2083: A European Declaration of Independence after one of this brand's earlier campaigns : ____ 2083 Name this brand who could easily do without such a die hard loyalist ?

Q22. Using this picture, infer the 3 Lettered Stock Ticker symbol of Molson Coors.

Q23*. X is the official provider of all the metal used to produce the 4,700 gold, silver and bronze medals, to be awarded during the London 2012 Games. It is also sponsoring the tiny Olympic team of Mongolia for the London Olympics. Identify X, which gets it name from the color of a river flowing in south-west Spain ?

Q24**. At this year's Toy Fair, Mattel unveiled three Fine Art Barbies styled in honor of some of the world's greatest paintings and their artists. If the first two are Da Vincis Mona Lisa, Van Goghs Starry Night. Identify the third artist, who painted this portrait of the wife of a Jewish sugar industrialist ?
NMIMS : Paragana Biz Quiz - 2011 ( Prelims ) Q25*. Identify the person who is providing the commentary ?
ANSWERS

Q1. Which Hotel in Mumbai has a Premier "Shantaram" Suite named after the author Gregory David Roberts's 936 page tome ? Incidentally the Hotel stocks this book as well as Suketu Mehta's book Maximum City, in each of its rooms.
Answer : Four Seasons Hotel

Q2. Researcher Eric Fischer recently mapped and analyzed millions of photos taken throughout the New York City, which were uploaded on flickr. He looked at their geo-tagged information & prepared a heat map. What turned out to be the most photographed tourist spot ?
Answer : The Apple Store on Fifth Avenue

Q3**. Shown here is a molecular structure of an off-patent Organochlorine compound that was developed in the 1954 by Farbwerke Hoechst in Germany & having a molecular formula C9H6Cl6O3S. How do we better know this chemical whose market in India is estimated to be a Rs 500 crore Industry.
NMIMS : Paragana Biz Quiz - 2011 ( Prelims ) Answer : Endosulfan

Q4. Whose Vital Statistics released in 1990 on its 25th Birthday ?
NMIMS : Paragana Biz Quiz - 2011 ( Prelims ) Answer : Poppin Fresh, the Pillsbury Doughboy
Q5. Identify the advertiser ?

Answer : MAD Magazine
NMIMS : Paragana Biz Quiz - 2011 ( Prelims ) Q6. Which Indian company claims to be the first one to have completed a half century in terms of celebrity endorsements ? Its first brand ambassador was actress Rekha, wayback in the year 1974 and the 50th one was Mahendra Singh Dhoni in 2011.
Answer : Emami

Q7*. X, who while in school was taught English by the noted writer P.L.Despande, later started the Partha Institute of Personality Development to conduct correspondence course in personality development.
Name this polyglot (X), whose appeal was once compared by PM Atal Bihari Vajpayee to that of Chacha Nehru & who was called upon by the Soviet Consulate officials to fact-check a speech containing a sanskrit shloka during the President Mikhail Gorbachevs visit to India.
Answer : Mr Anant Pai or Uncle Pai
NMIMS : Paragana Biz Quiz - 2011 ( Prelims ) Q8**. In July 2011, an IIT Bombay alumnus Mr Vasant Mehar's entry was selected as a winner from the 201 such entries, by a jury led by Dr. Naushad Forbes. The competition was modeled to select an insignia like the one introduced by Japan in the year 1957.
What is being talked about ?
NMIMS : Paragana Biz Quiz - 2011 ( Prelims ) Answer : The India Design Mark or the 'I-Mark'
Q9. _______ is the only place that people ride to work in a Rolls Royce to get advice from those who take the subway Who made this pertinent observation ?
Answer : Warren Buffet on Wall Street

Q10. A one-time marketing plan, involving the selling of this cobranded Nokia 5310 XpressMusic handset, helped push this show format. Two Brazilian artists with varied styles : Fresno and Chitozinho Xoror, recorded for this format in 2007 & 4 songs from it was pre-loaded on this device. Name this format which has since successfully crossed over to different Asian countries ?
Answer : Coke Studio @ MTV

Q11. Which 450 million dollar dual-structured fund started in the year 2009, has the first word in its name, coined by the Chennai based Spiritual Leader Sri Muralidhara Swamigal. The domestic portion of this fund is backed by Indian Overseas Bank, Andhra Bank, LIC, PNB, SIDBI while the international portion is backed by Canadian Pension Board, Kuwaiti Govt's Pension fund and CDC.
Answer : Multiples Alternate Asset Management started in 2009 by Renuka Ramnath

Q12*. Brand X, a part of the Gucci group, successfully defended a trademark infringement suit bought against it by another brand Y, citing the following two instances of previous usage, in its defense. Identify Brands X & Y ?

Answer : YSL was sued by Christian Louboutin for alleged infringement about its trademark on womens shoes with a red outsole. YSL fought back saying red shoes were worn by King Louis XIV in the 1600s and that the ruby red shoes carried Dorothy home in the movie - The Wizard of Oz.

Q13. This firm commissioned 4 Science Fiction authors to produce an online Anthology The Tomorrow Project, which was curated by Mr Brian David Johnson, the firm's resident futurist. The purpose behind the exercise is directed towards helping the employees imagine the future uses for the firm's technology & try developing products assimilating the same. Identify this firm ?
Answer : Intel

Q14. The family members of a firm that was incorporated in 1994 by Mr S.M.Jalan in Kolkata, have made a low key entry into the Hindi Entertainment industry, by producing this small budget Hindi Movie. Name this Firm whose marketed products are endorsed by Shahrukh Khan and Katrina Kaif ?
Answer : Linc Entertainment

Q15. Which entity manufactures the following FMCG Products, which is sold OTC at about 850 allied outlets across India : * Kanti, Ojas, Somya Soaps * Dant Kanti Toothpaste * Tejas Beauty Cream
Answer : Patanjali Ayurved Ltd

Q16*. It is considered as one of hottest Tech startup with funding from KPCB & Richard Branson and has Larry Sumners & Vinod Khosla on its board. Name this startup whose conference rooms are named after a common landmark feature found in cities of Hanoi, Amsterdam, Cape Town, Budapest, Buffalo (New York), Shanghai, Krakw, Boston, Washington ?

Answer : Square, co-founded by Jack Dorsey
[ The conference Rooms are named after Public Square of different cities : People's Square(Shanghai), Ba Dinh Square(Hanoi), Lafayette Square( Buffalo,New York), Main Market Square(Krakw), Dam Square(Amsterdam), Freedom Square (Boston), Greenmarket Square(Cape Town) ]

Q17. Which 77 year old family owned Fashion Brand, started by two brothers Giovanni and Giacomo, has launched the 'Nawab' collection, a bandhgala suit customized for the Indian market.
The Brand is also known for outfitting Gene Hackman in 'The Firm' & George Clooney in the thriller 'Michael Clayton'
Answer :

Q18**. What term involving the finding and implementation of best business practices takes it name from this type of symbols made on permanent objects by the topographical surveyors ?
The horizontal bar at the top of the arrow, indicates an exact height above mean sea level, which the surveyor will then use to reference other measurements.
Answer : Benchmarking from Benchmark

Q19**. This eponymous German food firm was founded by a chemist August ____ in 1891, when he developed a long lasting baking powder, later named 'Backin, at his pharmacy. The firm acquired Delhi based Fun Foods in 2008 and currently sells over 50 packaged food products in India involving Continental & Western cuisine and lately into the cereal food category. Name this firm whose logo represents an ordinary housewife, towards which the firm's effort are directed ?
Answer : Dr Oetker

Q20. Which 'Time Man of the Year' along with his colleague Greg Hart has recently filed a patent for "a system and method for protecting devices from impact damage. It envisages a safety monitoring system using gyroscope, infrared beam / radar or other sensors to determine in a split second if the device is at risk of damage from impact.
It suggests the possibility of reorienting the device in the air, by expelling gas embedded in one or more small airbags inside the device.
Answer : Amazon founder & CEO - Jeff Bezos

Q21. Wary of a negative association, this brand approached the Norwegian Police to prevent mass murderer Anders Behring Breivik from donning its wares during his court appearances. Mr Brevik, a self confessed fan, named the title of his online manifesto : 2083: A European Declaration of Independence after one of this brand's earlier campaigns : ____ 2083 Name this brand who could easily do without such a die hard loyalist ?
Answer : Lacoste

Q22. Using this picture, infer the 3 Lettered Stock Ticker symbol of Molson Coors.
Answer : TAP

Q23*. X is the official provider of all the metal used to produce the 4,700 gold, silver and bronze medals, to be awarded during the London 2012 Games. It is also sponsoring the tiny Olympic team of Mongolia for the London Olympics. Identify X, which gets it name from the color of a river flowing in south-west Spain ?
Answer : Rio Tinto

Q24**. At this year's Toy Fair, Mattel unveiled three Fine Art Barbies styled in honor of some of the world's greatest paintings and their artists. If the first two are Da Vincis Mona Lisa, Van Goghs Starry Night. Identify the third artist, who painted this portrait of the wife of a Jewish sugar industrialist ?
NMIMS : Paragana Biz Quiz - 2011( Prelims )
ANSWER : Gustav Klimt.

( He painted this portrait of Adele Bloch-Bauer in 1907 )
NMIMS : Paragana Biz Quiz - 2011 ( Prelims ) Q25*. Identify the person who is providing the commentary ?
Answer : Prasoon Joshi

Nmims Biz Quiz 2011

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NMIMS : Paragana Biz Quiz - 2011

Researched & Conducted by Amit Pandeya

NMIMS : Paragana Biz Quiz - 2011 ( Prelims )

NMIMS : Paragana Biz Quiz - 2011 ( Prelims )

NMIMS : Paragana Biz Quiz - 2011 ( Prelims )

NMIMS : Paragana Biz Quiz - 2011 ( Prelims )

NMIMS : Paragana Biz Quiz - 2011 ( Prelims )

Q5. Identify the advertiser ?

NMIMS : Paragana Biz Quiz - 2011 ( Prelims )

What is being talked about ?

NMIMS : Paragana Biz Quiz - 2011 ( Prelims )

NMIMS : Paragana Biz Quiz - 2011 ( Prelims )

NMIMS : Paragana Biz Quiz - 2011 ( Prelims )

NMIMS : Paragana Biz Quiz - 2011 ( Prelims )

NMIMS : Paragana Biz Quiz - 2011 ( Prelims )

NMIMS : Paragana Biz Quiz - 2011 ( Prelims )

NMIMS : Paragana Biz Quiz - 2011 ( Prelims )

NMIMS : Paragana Biz Quiz - 2011 ( Prelims )

NMIMS : Paragana Biz Quiz - 2011 ( Prelims )

NMIMS : Paragana Biz Quiz - 2011 ( Prelims )

NMIMS : Paragana Biz Quiz - 2011 ( Prelims )

NMIMS : Paragana Biz Quiz - 2011 ( Prelims )

NMIMS : Paragana Biz Quiz - 2011 ( Prelims )

NMIMS : Paragana Biz Quiz - 2011 ( Prelims )

NMIMS : Paragana Biz Quiz - 2011 ( Prelims )

NMIMS : Paragana Biz Quiz - 2011 ( Prelims )

NMIMS : Paragana Biz Quiz - 2011 ( Prelims )

NMIMS : Paragana Biz Quiz - 2011 ( Prelims )

NMIMS : Paragana Biz Quiz - 2011 ( Prelims )

Answer : Four Seasons Hotel

NMIMS : Paragana Biz Quiz - 2011 ( Prelims )

NMIMS : Paragana Biz Quiz - 2011 ( Prelims )

Answer : The Apple Store on Fifth Avenue

NMIMS : Paragana Biz Quiz - 2011 ( Prelims )

NMIMS : Paragana Biz Quiz - 2011 ( Prelims ) Answer : Endosulfan

NMIMS : Paragana Biz Quiz - 2011 ( Prelims )

NMIMS : Paragana Biz Quiz - 2011 ( Prelims )

Q5. Identify the advertiser ?

NMIMS : Paragana Biz Quiz - 2011 ( Prelims )

NMIMS : Paragana Biz Quiz - 2011 ( Prelims )

NMIMS : Paragana Biz Quiz - 2011 ( Prelims )

NMIMS : Paragana Biz Quiz - 2011 ( Prelims )

Answer : Mr Anant Pai or Uncle Pai

What is being talked about ?

NMIMS : Paragana Biz Quiz - 2011 ( Prelims )

NMIMS : Paragana Biz Quiz - 2011 ( Prelims )

Answer : Warren Buffet on Wall Street

NMIMS : Paragana Biz Quiz - 2011 ( Prelims )

NMIMS : Paragana Biz Quiz - 2011 ( Prelims )

Answer : Coke Studio @ MTV

NMIMS : Paragana Biz Quiz - 2011 ( Prelims )

NMIMS : Paragana Biz Quiz - 2011 ( Prelims )

Answer : Multiples Alternate Asset Management started in 2009 by Renuka Ramnath

NMIMS : Paragana Biz Quiz - 2011 ( Prelims )

NMIMS : Paragana Biz Quiz - 2011 ( Prelims )

NMIMS : Paragana Biz Quiz - 2011 ( Prelims )

NMIMS : Paragana Biz Quiz - 2011 ( Prelims )

NMIMS : Paragana Biz Quiz - 2011 ( Prelims )

NMIMS : Paragana Biz Quiz - 2011 ( Prelims )

Answer : Linc Entertainment

NMIMS : Paragana Biz Quiz - 2011 ( Prelims )

NMIMS : Paragana Biz Quiz - 2011 ( Prelims )

Answer : Patanjali Ayurved Ltd