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COMPANY REVIEW SESSION PRESENTATION

Anurag Kumar (19067),Vikash Kumar (19106),Abhishek Karna(191)

SIVA SIVANI INSTITUTE OF MANAGEMENT

INTRODUCTION
Bharti Airtel limited commonly known as Airtel is an Indian telecommunications company

Airtel is the 3rd largest in-country mobile operator by subscriber base,


behind China Mobile and China Unicom. Airtel is the fifth largest telecom operator in the world with over 207.8 million subscribers across 19 countries at the end of 2010. It is the largest cellular service provider in India, with over 164.61 million subscribers at the end of 2011 April.

Operates in 19 countries across South Asia, Africa and the Channel Islands.
It operates a GSM network in all countries Providing 2G or 3G services depending upon the country of operation.
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INTRODUCTION
Established in July 07, 1995, as a Public Limited Company

Founded by Sunil Bharti Mittal

Headquarters New Delhi, India


Employee 24,501 (December 2010)
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Proportionate revenueRs. 169,749 million (ended June 30, 2011-Audited) Rs. 122,438 million ( ended June 30, 2010-Audited) As per IFRS Accounts

proportionate EBITDARs. 57,058 million ( ended June 30, 2011 - Audited) Rs. 44,456 million ( ended June 30, 2010 - Audited) As per IFRS Accounts

ListingsBombay Stock Exchange Limited (BSE) National Stock Exchange of India Limited (NSE)
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Parents
Bharti Enterprises(63.45%)
SingTel (32.15%) Vodafone (4.4%)

Vodafone 4%

Sing Tel 32% Bharti airtel 64%

MARKET SHARE OF AIRTEL

VISION & MISSION


VISION
By 2015 Airtell will be the most loved brand, enriching the lives of millions

MISSION

We at Airtel always think in fresh and innovative ways about


the needs of our customers and how we want them to feel. We deliver what we promise and go out of our way to delight the customer with a little bit more

ORAGANIZATIONAL STUCTURE

WORLDWIDE PRESENCE
Airtel is the 5th largest mobile operator in the world in terms of subscriber base and has a commercial presence in 19 countries and the Channel Islands. Its area of operations include: The Indian Subcontinent:
Airtel Bangla, in Bangladesh Airtel, in India Airtel Sri Lanka, in Sri Lanka

Airtel Africa, which operates in 16 African countries:


Burkina Faso, Chad, Democratic Republic of the Congo, Republic of the Congo, Gabon, Ghana, Kenya, Madagascar, Malawi, Niger, Nigeria, Seychelles, Sierra Leone, Tanzania, Uganda and Zambia.

The British Crown Dependency islands of Jersey and Guernsey, under the brand name Airtel-Vodafone, through an agreement with Vodafone.
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BUSINESS DIVISION
Mobile Services
GSM 2G/3G

Enterprise Services
Carrier Corporate

Telemedia Services
Fixed Line Broadband

DTH

Passive Infrastructure Bharti Infratel Indus Tower

GROUP 7

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Mobile Services
Bharti airtel offers GSM mobile services in all the 22-telecom circles of India . Largest mobile service provider in the country, based on the number of customers. Providing 2G and 3G services in 13 telecom circles of india having contract with Ericsson India, Nokia Siemens Networks (NSN) and Huawei Technologies.

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Telemedia Services
The Telemedia business provides services in 89 Indian cities.

Airtel provides both capped as well as unlimited download plans. The


maximum speed available for home users is 16Mbps. Airtel Fixed Line which provides fixed line services. Airtel has about 3.16 million wireline customers, of which 42.6% are broadband/internet subscribers as of August 2010. Until September 18, 2004, Bharti provided fixed-line telephony and broadband services under

the Touchtel brand. Bharti now provides all telecom services including
fixed-line services under a common brand "Airtel".
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Enterprise Services
The Enterprise business provides end-to-end telecom solutions to corporate customers and national and international bandwidth access through the gateways and landing stations. Airtel data card Provide service with BlackBerry GPRS Based Solutions like mobile applications tools for enterprise, TrackMate, automatic meter reading solutions etc. and the other is SMS Based Solutions like interactive sms,bulk sms, inbound call center

solutions.
Data and IP solutions Conferencing Voice solutions
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Digital TV Services
The Digital TV business provides Direct-to-Home (DTH) TV services across India under the brand name Airtel Digital TV It started services on 9 October 2008 and has about 32.44 million customers as of August 2010.[ Discover the magical experience of digital enterainment with airtel. From DVD quality picture and sound, the best and widest variety of channels and programmes.

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MARKETING

Marketing Mix STP IMC Tools BCG matrix

Product in the form of services


For You :1. Mobile- Prepaid - Postpaid 2.Home Phones Fixed Line - Fixed Wireless Phones 3.Broadband & Internet 4.Blackberry 5.Calling Cards 6.Wireless Internet - Data Card - USB Modem 7. IPTV 8. DIGITAL TV For your business:1. Data and IP solutions 2. Conferencing 3. Voice solutions

Price
Customer based pricing strategies.

Place
It has wide and extensive presence even in the remotest areas Airtel Customer Care Touch Points.
Distributors like E.g. Pan shops, grocery stores, chemists, outlet etc.

Flexible pricing mechanism Controlled by TRAI.

Promotion
Large scale print and video advertising. In 2002 Airtel got its Signature tune from A.R. Rahman, this signature tune is the most downloaded tune in India. Provides innovations such as Bollywood movie premiers, music services such as ring back tones & many more.

Big celebrities roped in to endorse the product :


Shahrukh khan A.R. Rehman Vidya balan Madhavan Sachin tendulkar Saif Ali Khan and Kareena Kapoor

Process
Outsourcing of the major process. Process for services is very easy and customer can avail it very easily. 121 is the customer support no. which can be dialed from anywhere in India.

People
Total Employees 25616. Dedicate and passionate workforce. One of the best customer support. Have won 2nd Best employer award in 2010.

Physical Environment

MARKET SEGMENTATION
Behavior Segmentation Benefit segmentation

Demographic segmentation
Market niche Mass customization

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TARGETING
Elite Up market professionals Entrepreneur with business plans Low income mass category Youth Women and senior citizens by post paid connection

POSITIONING
Power to keep in touch Touch tomorrow Live every moment Express yourself Dil Jo chahe pass laye

Power to keep in touch


Positioned in premium category aimed at elite class of society Convey power of instant communication

Perception of aspirational and lifestyle brand


Airtel decided that the brand should always connote leadershipbe it in network, innovations, offerings, services Sponsored games like Golf

Touch tomorrow
New campaign launched to facilitate entry into new markets Started to capture mass market A new logo for Airtel- Red , black and white colors with Airtel enwrapped in an eclipse.

Logo indicated core value of the brand: leadership,


performance and dynamism

Live every moment


Launched to capture the imagination of the customer Projects a persons desire to spontaneously communicate through words, emotions, sights, sounds, thoughts and actions over boundaries, distances and geographies

Express Yourself
In 2003, Airtel repositioned its brand with Express yourself campaign Changed its logo to give more energetic and younger look Highlight capability of Airtels performance and network coverage Launched in regional language

THE FIRST MOVER ADVANTAGE


Electronic recharge Hello tunes Airtel Live! Portfolio manager Song catcher Easy music Black berry handsets M-cheques

First Mover Advantage

RURAL STRATEGIES
Airtel follows Match-box strategy The firm expands regularly in Bihar, piggybacking on 300 distributors and more than 50,000 retail outlets selling Airtel prepaid cards Covers over 4,00,000 villages and hopes to expand to other 1,00,000 by 2011

IMC TOOLS
Advertisements Sales promotion Publicity and events

AIRTEL ADVERTISEMENT
Airtel basically uses two appeal to connect to the users
Emotional Humorous

Massive advertising through Google AdSense BidVertisers Sponsor online games at Zapak.com

SALES PROMOTION
Friendz pre-paid plan Ladies special plan Senior citizen plan

Youtopia
Special tariff plan for youth- Youtopia Reduced tariffs, access to cell phones 14-19 years of age Expand customer base (limited to the older age groups till now) Deviation from earlier positioning for older people symbolizing dignity and power Re 0.25 for 30 seconds- night!, special bidding portal, music download facilities, SMS at affordable prices

PUBLICITY AND EVENTS


Sponsored events Delhi half marathon Delhi golf tournament Sponsored TV shows Big Boss KBC Indian Idol

BCG Matrix for Bharti Airtel


Stars
Mobile Services

?
Retail Insurance
DTH & IPTV Broad Band

Cows

Dogs
Fixed Line Services

LOW

HIGH

LOW

FINANCIAL ANALYSIS

BHARTI AIRTEL LTD.


The company issued its IPO in 2002 at a issue price of Rs 45. The stocks are listed on NSE, BSE and DSE. Bharti Airtel had last split the face value of its shares from Rs 10 to Rs 5 in 2009. It has good dividend track record. Bharti Airtel had last declared a dividend of 20% for the year ending March 2011. Current share price of Bharti Airtel is Rs 405.05.

CUSTOMER BASE
250,000,000

200,000,000

150,000,000

total customers base Moblie Services Telemedia Services

100,000,000

Digital TV services

50,000,000

0 Mar '07 Mar '08 Mar '09 Mar '10 Mar '11

REVENUE & EBITDA


70,000.00 60,000.00 50,000.00 40,000.00

revenue
30,000.00 20,000.00 10,000.00 0.00 1 2 3 4 5 6 7 8 9 10 Mar '07 Mar '08 Mar '09 Mar '10 Mar '11 Mar '12 Mar '13 Mar '14 Mar '15 Mar '16

EBITDA

SHAREHOLDERS RETURN
45 40 35 30 25 20 15

Earnings Per Share

10
5 0 1 Mar '07 2 Mar '08 3 Mar '09 4 Mar '10 5 Mar '11 6 Mar '12 7 Mar '13 8 Mar '14 9 Mar '15 10 Mar '16

PROFITABILITY RATIO
EBITDA MARGIN (%)
45 40 35 30 25

NET PROFIT MARGIN (%)


30 25 20 15 10 5 0

20
15 10 5 0 1 2 3 4 5 6 7 8 9 10 Mar Mar Mar Mar Mar Mar Mar Mar Mar Mar '07 '08 '09 '10 '11 '12 '13 '14 '15 '16

10

Mar Mar Mar Mar Mar Mar Mar Mar Mar Mar '07 '08 '09 '10 '11 '12 '13 '14 '15 '16

EBITDA Margin(%)

Net Profit Margin(%)

LIQUIDITY RATIOS
CURRENT RATIO (%)
Current Ratio
0.9741748 0.919356 0.86382 0.8354 0.803

DEBT EQUITY RATIO (%)


0.5 0.45 0.4

0.47

Debt Equity Ratio

0.69 0.7 0.57 0.47

0.7

0.35
0.3 0.25 0.2 0.15 0.1 0.05 0 -0.05

0.33 0.28 0.27

0.14

0.121 0.0998 0.06834 0.045772 -0.0293524

10

10

Mar Mar Mar Mar Mar Mar Mar Mar Mar Mar '07 '08 '09 '10 '11 '12 '13 '14 '15 '16

Mar Mar Mar Mar Mar Mar Mar Mar Mar Mar '07 '08 '09 '10 '11 '12 '13 '14 '15 '16

DEBT COVERAGE RATIOS


INTEREST COVERAGE RATIO
180 160 170.42864 149.4383 137.886 121.565 103.42

140
120 100 80 60 40 46.28 34.38 23.45

85.82 80.09

20
0

10

Mar Mar Mar Mar Mar Mar Mar Mar Mar Mar '07 '08 '09 '10 '11 '12 '13 '14 '15 '16

Interest Cover

CASH FLOW INDICATOR RATIOS


DIVIDEND PAYOUT RATIO
14 12 10 8 6 4 2 0 0 1 2 3 4 5 6 7 8 9 10
75 1 2 3 4 5 6 7 8 9 10 Mar Mar Mar Mar Mar '07 '08 '09 '10 '11 Mar Mar Mar Mar Mar '12 '13 '14 '15 '16

EARNING RETENTION RATIO


100 100 95.22 94.78 94.25 91.834 90.0262 89.22196 87.420468 85.6691944 100

13.602723 6
12.105492 9.6678 8.061 5.73 4.71 5.7 10.14174

95

90

85

80

Mar Mar Mar Mar Mar Mar Mar Mar Mar Mar '07 '08 '09 '10 '11 '12 '13 '14 '15 '16

Dividend Payout Ratio Net Profit

Earning Retention Ratio

Thank You!!!!!!!

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