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INTRODUCTION
Bharti Airtel limited commonly known as Airtel is an Indian telecommunications company
Operates in 19 countries across South Asia, Africa and the Channel Islands.
It operates a GSM network in all countries Providing 2G or 3G services depending upon the country of operation.
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INTRODUCTION
Established in July 07, 1995, as a Public Limited Company
Proportionate revenueRs. 169,749 million (ended June 30, 2011-Audited) Rs. 122,438 million ( ended June 30, 2010-Audited) As per IFRS Accounts
proportionate EBITDARs. 57,058 million ( ended June 30, 2011 - Audited) Rs. 44,456 million ( ended June 30, 2010 - Audited) As per IFRS Accounts
ListingsBombay Stock Exchange Limited (BSE) National Stock Exchange of India Limited (NSE)
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Parents
Bharti Enterprises(63.45%)
SingTel (32.15%) Vodafone (4.4%)
Vodafone 4%
MISSION
ORAGANIZATIONAL STUCTURE
WORLDWIDE PRESENCE
Airtel is the 5th largest mobile operator in the world in terms of subscriber base and has a commercial presence in 19 countries and the Channel Islands. Its area of operations include: The Indian Subcontinent:
Airtel Bangla, in Bangladesh Airtel, in India Airtel Sri Lanka, in Sri Lanka
The British Crown Dependency islands of Jersey and Guernsey, under the brand name Airtel-Vodafone, through an agreement with Vodafone.
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BUSINESS DIVISION
Mobile Services
GSM 2G/3G
Enterprise Services
Carrier Corporate
Telemedia Services
Fixed Line Broadband
DTH
GROUP 7
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Mobile Services
Bharti airtel offers GSM mobile services in all the 22-telecom circles of India . Largest mobile service provider in the country, based on the number of customers. Providing 2G and 3G services in 13 telecom circles of india having contract with Ericsson India, Nokia Siemens Networks (NSN) and Huawei Technologies.
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Telemedia Services
The Telemedia business provides services in 89 Indian cities.
the Touchtel brand. Bharti now provides all telecom services including
fixed-line services under a common brand "Airtel".
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Enterprise Services
The Enterprise business provides end-to-end telecom solutions to corporate customers and national and international bandwidth access through the gateways and landing stations. Airtel data card Provide service with BlackBerry GPRS Based Solutions like mobile applications tools for enterprise, TrackMate, automatic meter reading solutions etc. and the other is SMS Based Solutions like interactive sms,bulk sms, inbound call center
solutions.
Data and IP solutions Conferencing Voice solutions
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Digital TV Services
The Digital TV business provides Direct-to-Home (DTH) TV services across India under the brand name Airtel Digital TV It started services on 9 October 2008 and has about 32.44 million customers as of August 2010.[ Discover the magical experience of digital enterainment with airtel. From DVD quality picture and sound, the best and widest variety of channels and programmes.
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MARKETING
Price
Customer based pricing strategies.
Place
It has wide and extensive presence even in the remotest areas Airtel Customer Care Touch Points.
Distributors like E.g. Pan shops, grocery stores, chemists, outlet etc.
Promotion
Large scale print and video advertising. In 2002 Airtel got its Signature tune from A.R. Rahman, this signature tune is the most downloaded tune in India. Provides innovations such as Bollywood movie premiers, music services such as ring back tones & many more.
Process
Outsourcing of the major process. Process for services is very easy and customer can avail it very easily. 121 is the customer support no. which can be dialed from anywhere in India.
People
Total Employees 25616. Dedicate and passionate workforce. One of the best customer support. Have won 2nd Best employer award in 2010.
Physical Environment
MARKET SEGMENTATION
Behavior Segmentation Benefit segmentation
Demographic segmentation
Market niche Mass customization
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TARGETING
Elite Up market professionals Entrepreneur with business plans Low income mass category Youth Women and senior citizens by post paid connection
POSITIONING
Power to keep in touch Touch tomorrow Live every moment Express yourself Dil Jo chahe pass laye
Touch tomorrow
New campaign launched to facilitate entry into new markets Started to capture mass market A new logo for Airtel- Red , black and white colors with Airtel enwrapped in an eclipse.
Express Yourself
In 2003, Airtel repositioned its brand with Express yourself campaign Changed its logo to give more energetic and younger look Highlight capability of Airtels performance and network coverage Launched in regional language
RURAL STRATEGIES
Airtel follows Match-box strategy The firm expands regularly in Bihar, piggybacking on 300 distributors and more than 50,000 retail outlets selling Airtel prepaid cards Covers over 4,00,000 villages and hopes to expand to other 1,00,000 by 2011
IMC TOOLS
Advertisements Sales promotion Publicity and events
AIRTEL ADVERTISEMENT
Airtel basically uses two appeal to connect to the users
Emotional Humorous
Massive advertising through Google AdSense BidVertisers Sponsor online games at Zapak.com
SALES PROMOTION
Friendz pre-paid plan Ladies special plan Senior citizen plan
Youtopia
Special tariff plan for youth- Youtopia Reduced tariffs, access to cell phones 14-19 years of age Expand customer base (limited to the older age groups till now) Deviation from earlier positioning for older people symbolizing dignity and power Re 0.25 for 30 seconds- night!, special bidding portal, music download facilities, SMS at affordable prices
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Retail Insurance
DTH & IPTV Broad Band
Cows
Dogs
Fixed Line Services
LOW
HIGH
LOW
FINANCIAL ANALYSIS
CUSTOMER BASE
250,000,000
200,000,000
150,000,000
100,000,000
Digital TV services
50,000,000
0 Mar '07 Mar '08 Mar '09 Mar '10 Mar '11
revenue
30,000.00 20,000.00 10,000.00 0.00 1 2 3 4 5 6 7 8 9 10 Mar '07 Mar '08 Mar '09 Mar '10 Mar '11 Mar '12 Mar '13 Mar '14 Mar '15 Mar '16
EBITDA
SHAREHOLDERS RETURN
45 40 35 30 25 20 15
10
5 0 1 Mar '07 2 Mar '08 3 Mar '09 4 Mar '10 5 Mar '11 6 Mar '12 7 Mar '13 8 Mar '14 9 Mar '15 10 Mar '16
PROFITABILITY RATIO
EBITDA MARGIN (%)
45 40 35 30 25
20
15 10 5 0 1 2 3 4 5 6 7 8 9 10 Mar Mar Mar Mar Mar Mar Mar Mar Mar Mar '07 '08 '09 '10 '11 '12 '13 '14 '15 '16
10
Mar Mar Mar Mar Mar Mar Mar Mar Mar Mar '07 '08 '09 '10 '11 '12 '13 '14 '15 '16
EBITDA Margin(%)
LIQUIDITY RATIOS
CURRENT RATIO (%)
Current Ratio
0.9741748 0.919356 0.86382 0.8354 0.803
0.47
0.7
0.35
0.3 0.25 0.2 0.15 0.1 0.05 0 -0.05
0.14
10
10
Mar Mar Mar Mar Mar Mar Mar Mar Mar Mar '07 '08 '09 '10 '11 '12 '13 '14 '15 '16
Mar Mar Mar Mar Mar Mar Mar Mar Mar Mar '07 '08 '09 '10 '11 '12 '13 '14 '15 '16
140
120 100 80 60 40 46.28 34.38 23.45
85.82 80.09
20
0
10
Mar Mar Mar Mar Mar Mar Mar Mar Mar Mar '07 '08 '09 '10 '11 '12 '13 '14 '15 '16
Interest Cover
13.602723 6
12.105492 9.6678 8.061 5.73 4.71 5.7 10.14174
95
90
85
80
Mar Mar Mar Mar Mar Mar Mar Mar Mar Mar '07 '08 '09 '10 '11 '12 '13 '14 '15 '16
Thank You!!!!!!!