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Variance mean of squares of deviations taken from the mean of the given series. Prof. R.A. Fischer developed concept of ANOVA as well its practical explanations. ANOVA is a procedure for testing the significance of difference among different groups of data for homogeneity. Used to investigate the differences among the means of various populations simultaneously
There can be variations b/w the samples and also within the samples.
To test for differences among the means of the populations by examining the amount of variation within each sample, w.r.t the amount of variations b/w the samples.
F=
Value of F is compared to the F-limit for given degrees of freedom If the F value is equal or exceeds the F-limit value, we say that there are significant differences b/w the sample means.
ANOVA is designed to detect differences among means from populations subject to different treatments ANOVA can be used for product testing, ad copy testing and concept testing Effect of change in marketing-mix variable can be determined. Such variables include price, a specific promotion or type of distribution, color of packaging etc.