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  • Absolut Vodka

    Transféré par

    wapnil07
    45 vues8 pages
    The document describes the brand attributes of Michelin Tyres and Absolut Vodka. Michelin Tyres is described as tough, loyal, reliable, and helpful. Absolut Vodka is described as promoting togetherness, purity, celebration, uniqueness, and refinement with qualities of pleasure, simplicity, quality, transparency, and sophistication. Additional details are provided on Absolut Vodka being made from wheat instead of potatoes and its imagery, performance, judgment, feelings, and brand resonance.

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    The document describes the brand attributes of Michelin Tyres and Absolut Vodka. Michelin Tyres is described as tough, loyal, reliable, and helpful. Absolut Vodka is described as promoting togetherness, purity, celebration, uniqueness, and refinement with qualities of pleasure, simplicity, quality, transparency, and sophistication. Additional details are provided on Absolut Vodka being made from wheat instead of potatoes and its imagery, performance, judgment, feelings, and brand resonance.

    Droits d'auteur :

    Attribution Non-Commercial (BY-NC)
    Téléchargez comme PPT, PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    45 vues8 pages

    Absolut Vodka

    Transféré par

    wapnil07
    The document describes the brand attributes of Michelin Tyres and Absolut Vodka. Michelin Tyres is described as tough, loyal, reliable, and helpful. Absolut Vodka is described as promoting togetherness, purity, celebration, uniqueness, and refinement with qualities of pleasure, simplicity, quality, transparency, and sophistication. Additional details are provided on Absolut Vodka being made from wheat instead of potatoes and its imagery, performance, judgment, feelings, and brand resonance.

    Droits d'auteur :

    Attribution Non-Commercial (BY-NC)
    Téléchargez comme PPT, PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    sur 8

    Michelin Tyres and Absolut Vodka Group members:

    Swapnil singh tomar Neha dua Vaibhav rai Pankaj manchanda Varun gupta

    Michelin Tyres

    Tough Loyal

    Funny
    Michelin Tyres

    Reliability Helpful

    Absolut Vodka
    Get together Purity Celebration Unique Refined

    Pleasure Simplicity

    Absolut Vodka

    Quality

    Transparency

    Sophisticated

    Absolut Vodka
    Salience Who are you?

    I am Vodka (alcohol) made from fine grains of wheat instead of potato

    Cont.
    What are you? Performance:

    Imagery: Purity is depicted by transparency and the bottle shows it is classy, showy, sophisticated, smart.

    Cont.
    Response
    Judgment: Different from others as per production. Made in Sweden(not from Russia). Supreme Quality Refined 100 times which made it superior in quality.

    Feelings: Classy, egoistic, showy Higher price of it makes it for higher class people Social approval Fun

    Resonance
    Brand loyalty: Customer is very loyal which can be seen from the high brand loyalty of Absolut Vodka in the world Community: Various communities on Facebook Engagement: People wear Vodka T-shirts Friends or relatives usually suggest to others about the product People shows interest in visiting Absolut Vodka website.

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