DEFINITIONS

Amity Business School

Communication is any means by which thought is transferred from one person to another. Communication is the sum of all the things one person does when he wants to create understanding in the mind of another. It is a bridge of meaning. It involves a systematic and continuous process of telling , listening and understanding.

Amity Business School

The process by which information and feelings are shared by people through an exchange of verbal & nonverbal messages. The successful transmission of information through a common system of symbols, signs, behavior, speech, writing or signals. The creation of shared understanding through interactions among two or more agents.

Amity Business School

The process by which information and feelings are shared by people through an exchange of verbal & nonverbal messages. The successful transmission of information through a common system of symbols, signs, behavior, speech, writing or signals. The creation of shared understanding through interactions among two or more agents.

Amity Business School

THE MEHRABIAN MODEL OF COMMUNICATION

7% of meaning is in words that are spoken. 38% of meaning is paralinguistic (the manner in which the words are said). 55% of meaning is conveyed through facial expressions.

Amity Business School

According to studies conducted at Harvard University, and at the Carnegie Institute: Only 15% of a persons success is technical skills 85%depends on excellent communication skills and extremely good interpersonal relations Michael Levin [renowned psychologist and behavioral trainer] Emphasizes the need to improve interpersonal, people to people skills, customer relations, impression

OBJECTIVES OF COMMUNICATION
Amity Business School

To discourage the spread of misinformation, ambiguity and rumors which can cause conflicts and tensions. To foster motivation, cooperation and job satisfaction. To develop information and understanding among all workers group effort. To prepare workers for a change reengineering processes and culture. To encourage the subordinates for rendering active participation and brain-storming. To improve relationships (social &organizational) by keeping the communication channels open & accessible.

Amity Business School

PRINCIPLES OF EFFECTIVE COMMUNICATION What is the objective of communication? Who will receive the communication? Under what circumstances the communication is taking place? How will the recipient react to the communication?

Amity Business School

Amity Business School

ENHANCED PROFESSIONAL IMAGE IMPROVED STAKE HOLDER RESPONSE CLEARER PROMOTIONAL MATERIALS

QUICKER PROBLEM SOLVING

STRONGER DECISION MAKING

EFFECTIVE COMMUNICATION

INCREASED PRODUCTIVITY

STRONGER BUSINESS RELATIONSHIPS

STEADIER WORK FLOW