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Introduction
Type- Public Industry-Restaurants. Founded-Michigan, USA in 1960. Products-Pizza, Sandwiches, Pasta, Chicken wings, Desserts. Revenue-$1.425 billion. Where we have Visited: DOMINO S PIZZA Shop No. 7-8 Advocate Chamber Raj Nagar, Ghaziabad201001
Introduction
Second largest Pizza chain in US 9000 corporate and franchised stores across 60 nations. Domino s outlet in India opened in 1996. Jubilant Food Works Limited, a Jubilant Bhartia Group company holds the Master Franchise rights for India, Nepal, Sri Lanka and Bangladesh. Revenue 70 % from home deliveries 30 % from OTC sales
MissionMission-Vision
Misson Domino s Pizza is the Pizza specialist who consistently delights the customer with great taste and choices in pizza with friendly, courteous team members providing prompt, safe delivery service Vision Exceptional people on a mission to be the best pizza delivery company in the world
Objectives
To study & analyze Inventory Management Process. How they maintain their quality standard. To konw the customer preference.
Product Offerings
Pizzas Pastas Breadsticks Cheese Dips Beverages (tie-up with Coca Cola) Choco Lava Cake Chicken Wings
Entry to Inside
Dining Area
Oven
1-2 minutes
1 minute
5-6 minutes
Meets the demand of customer in minimum 10 minutes In case of free home delivery it takes minimum 30 minutes
4 commissaries (Regional Centralized Facilities) across India: -Delhi Bangalore -Kolkata -- Mumbai
Raw materials like wheat brought in from Jalandhar and sent to commissaries via refrigerated trucks
Logistic Management
WHEAT from (JALANDHAR) COMMISSARY RETAIL OUTLET DOUGH REFRIGERATED TRUCK
Inventory Management
ITEM Dough ball Mexican Wrap Base Cheese Dip Seasoning and Toppings Onion, Tomato, Capsicum Cheese Blend SHELF LIFE 5 days 3-4 days 4-5 days 4-5 days 5 days 4-5 days
Inventory Management
Mini Cold Storage at Outlet. Raw-materials are kept in minimum temp. of -1 to -3. Maintain approximately 7 days of inventory. Some raw-materials are purchased in daily basis. Trucks from commissaries replenish inventory every 7 days.
Operational Strategy
Hub and Spoke Distribution Delayed Differentiation
Hubs at 4 commissaries Tomato, Capsicum, Onion etc. purchased locally To cater to sudden variabilities in demand To try to get volumes up during lean times
Sales Incentives
Quality Initiatives
SCIP -Store Continuous Improvement Plan -- Sales, Training, Store operation cost
FTD -Friday Training Day HTR -Handle The Rush PRP -Pre-Rush Preparation
ONOM -Operations for Non -Operation Managers
Issues
Proofing - Dough ball can ideally be used on 3-4th day for the pizza to taste better Some Problems in NCR
If not proofed on these days, then it has to be disposed off. Motivate staff to increase sales through incentives. No authority to introduce offers at the local level for any particular day.
In case of contingency, materials supplied from Gurgaon and not Noida,which is nearest.
Recommendations
Local manufacture of dough balls to reduce wastage
Authority to introduce offers for short period. For a better market study and introduce new products suited to local preferences.
Conclusion
Domino s is ranked no 1 for the past 3 years in Indian Operation Process. Over last 2 years the have opened stores in 15 new cities.
Company Domino s Papa John s Pizza Hut MC Donalds Liquidity 2nd 3rd 4th 1st Asset Mgmt 1st 2nd 3rd 4th Debt Mngt 4th 1st 3rd 2nd Profitability 3rd 4th 2nd 1st ROE 4th 3rd 1st 2nd