About Bauer Media

Bauer Media is a division of the Bauer Media Group, Europes largest privately owned publishing Group. The Group is a worldwide media empire offering over 300 magazines in 15 countries, as well as online, TV and radio stations. Bauer Media joined the Bauer Media Group in January 2008 following acquisition of Emap plcs consumer and specialist magazines, radio, TV, online and digital businesses. Collectively, the Group employs some 6,400 people. Bauer Media is a multi-platform UK-based media Group consisting of many companies collected around two main divisions Magazines and Radio - widely recognised and rewarded as being industry innovators. Our business is built on influential media brands with millions of personal relationships with engaged readers and listeners. Our strategy is to connect audiences with excellent content through our broad multi-touch point brand platforms, wherever and whenever and however they want. Our wide portfolio of influential brands gives us advantages over pure play magazine or radio competitors. Our magazine heritage stretches back to 1953 with the launch of Angling Times and the acquisition in 1956 of Motor Cycle News, both still iconic brands within our portfolio. The seeds of the companys radio business were planted in 1990 with the acquisition of London dance station Kiss FM (now called Kiss 100), followed by the acquisition of Liverpool's Radio City and later by TWC and the Metro Group. Then came the acquisition of Melody FM which was transformed into the market-leading Magic 105.4. In 1994, the company bought a small magazine called For Him Magazine which is now the core of the best-selling international multi-platform brand FHM. In 1996, we acquired digital music TV channel The Box, as a route into the small screen business, which has grown into Box Television, a seven channel joint venture TV business with Channel 4. Continuing its history of magazine launches, Closer was launched in 2002 and Britains first weekly glossy, GRAZIA, was launched in 2005. Today, Bauer Media spans over 80 influential brand names covering a diverse range of interests including heat the must have weekly celebrity title, Parkers, MATCH!, CAR and Yours. For a full list our powerful brands, click here. Bauer Media is a sister company of H Bauer Publishing, publisher of the UK's biggest TV listings, Take a Break and Bella.

Source- http://www.bauermedia.co.uk/About

Target Audience

Bauer Medias portfolio of influential media brands includes many of the best known magazines in the UK, which deliver excellent content to our audiences whenever, however and wherever they want. This provides an excellent platform for any business to reach their target audience through an effective magazine advertising campaign. Our womens portfolio covers a broad range of interests from celebrity, fashion, lifestyle and health. heat, delivering must have celebrity news and gossip; to real life news and celebrity stories with Closer. GRAZIA reveals life through the lens of fashion and brings unadulterated glamour and designer fashion to its readers. more! delivers fortnightly gloss to its readers. Top Sant is the market leading celebrity health and beauty title, and Yours, Bauer Medias lifestyle brand for 50+ women delivers the read of your life every fortnight. Bauer Media also publishes leading parenting titles, including Mother & Baby, and Pregnancy & birth. Bauer Media produces market-leading mens lifestyle magazines with a 33% share of the sector. Our mens portfolio is the most efficient and effective way of talking to all types of men. FHM, the UKs biggest mens lifestyle media brand remains the standard bearer in print, on line and overseas. The portfolio also includes Zoo, the fun and sexy mens weekly. Bauer Media's magazines portfolio also has hugely successful specialist titles for people passionate about their sport, cars, motorcycling and hobbies. The 35-magazine portfolio includes Motorcycle News (MCN), Car, Digital Photo, Classic Cars, MATCH!, Angling Times, Golf World and Today's Golfer that talk directly to enthusiasts in their fields. Bauer also has the market leading music and entertainment titles, Q, Mojo and KERRANG! Q harnesses the music and lifestyle audience, Mojo continues its crusade for timeless Source- http://www.bauermedia.co.uk/magazine

Music Magazines Bauer Publishes Source: http://www.bauermedia.co.uk/Brands

Kerrang is the world's biggest selling weekly music magazine and the original multi-platform youth brand for all rock genres. Kerrang delivers the hottest news, reviews, gig guides, exclusive features, posters, videos and more every week. In print, on TV, radio and online, Kerrang lives life loud for its army of dedicated, music loving fans. Young, individually minded and passionate consumers, an audience defined by attitude, passion and loyalty.

MOJO is the world's biggest UK music magazine, delivering a monthly dose of world class journalism and iconic photography. It represents a carefully crafted musical archive, providing its audience with an authentic, independent and emotional connection to the music. Classic sits comfortably with cutting edge, with quality and integrity being constant. Discerning and passionate music aficionados, the MOJO audience is predominantly male (77%) and affluent (63% ABC1). These heavy consumers of music see their passion as discovery without boundaries, genre and decade being secondary to quality.

The UK's biggest selling monthly music magazine, Q is the arbiter of quality music. The magazine sits at the heart of a cross-platform brand that discovers great music of substance for its consumers. The Q brand has developed a worldwide reputation as a trusted and premium quality voice of musical authority amongst fans, musicians and the music industry alike - one that is founded upon Q's unrivalled access, world-beating exclusives and outstanding production values. Q's audience is composed of passionate, engaged and open minded music fans driven to continually discover new music - and to use this lust for discovery to influence their friends. The audience is split 75% male to 25% female and is affluent (with 68% ABC1).

Would Bauer be an appropriate publisher for your magazine?

Bauer would be an appropriate publisher for my new music magazine as it has published many music magazines over the years such as, Q, Mojo and Kerrang. Therefore Bauer has a lot of experience working with magazines and have the knowledge on how to make new magazines extremely successful with the target audience. Bauer has been running for many years, which means the publisher would be reliable as it publishes hundreds of magazines. They know what relative content in a magazine will appeal to the target audience However, although Bauer is a reliable and popular publisher, I think I might have to use an alternative publisher for my pop/chart magazine. This is because Bauer does not have any experience with publishing a poop music magazine, whereas BBC Magazines for example, does. Although Bauer publishes and works with many pop radio stations like Smash Hits and Kiss, it doesnt publish anything in a pop magazine form.