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BY Priyanka Gaherwar
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Nestl An Overview
Nestl The World Food Company
Henri Nestl. Born in 1814. Trained to be a pharmacist. Created the first milk and cereal based infant food Farine Lactee Henri Nestle. Founded the Company in 1867
Nestl grew from a small company producing powdered milk and cereal products for infants into a global food company feeding much of the worlds population. Nutrition and Wellness are at the core of Nestls products and manufacturing.
Our Responsibility
Environment
Quality
Coffee Prices
UN Global Compact
Sustainability
Gene Technology
Nestl Donations
Water
BUSINESS STRATEGY
1 Grow existing businesses focus on priority groups with growth and profit potential achieve 60/40 improve brand positioning and communication 2 Develop new businesses improve innovation & renovation select acquisition candidates 3 Reduce cost reduce structure cost reduce production cost restructure business portfolio
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1. Operational efficiency. 2. Innovation & renovation. 3. whenever wherever & however. 4. Customer communication.
How well are Nestle is performing compared to other companies? (competitors). What are the best practices? (technology) What improvement opportunities should Nestle focus on? (future) Internal growth rate? (performance)
PROS
Reduction of Cost Innovation Strengthen sales of related products Admires people of different tastes.
CONS
Budget Involved Low Profits Time Consuming
1.Nestl is adapting its industrial base to the changing requirements of the business environment. History Present
Nestl's industrial set-up is largely based on the economic and political realities of the 60's, 70's and 80's: Local markets Local production
. Falling trade barriers. Decreasing transportation cost. Importance of IT. Etc. - operating with a
modern manufacturing base, economies of scale, flexibility, appropriate technology & design, low cost operation & location, - Nestl is striving for an optimized, -industrial base to . ensure
strong brand name dedicated & focused company experience & competences consumer insight constant renovation + innovation consistent sales & marketing support focused assortment specialist brand HQ + Factory + strong R&D team.
Weakness
LC1 positioning not up to the mark. Subsidiaries difficult to manage. Rising products of raw materials. Too much products distract from core business. Slow growth rate of Chocolate & Dairy products.
Opportunities
Further development of global brands. Partnerships & farmer support. Emerging market penetration. More health based products in Germany & US.
Threats
Global image may harm all brands if One brand fails. New diet trends. Competitors like HUL, DANONE, HERSHEY FOODS, CADBURY SCHWEPPERS.
RECOMMENDATIONS
5 Speed and Preparation or ready your attacks and release them. 6 Leadership, reinforcing success and starving failure.