Members

Muhammad Haseeb Muzaffar Hussain Qadeer Hussain Anas Ali Abuzar Ghaffari

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Introduction
The Coca-Cola Company is one the most popular beverage brands in the world. Coverage:
Operates in 46 states in United states 10 provinces in Canada 6 major countries of Europe

It facilitates:
Population of 298 million people and round about 80% of the worlds population. Headquarter: United States of America Host countries: Two Hundred

History
Invented by: John S. Pemberton in 1886 in Columbus, Georgia as coca-wine. Initially sold as patient medicine. First sale: Jacobs pharmacy in Atlanta, Georgia in 1886 First Advertisement: 29th May 1886. Asa Griggs Candler bought the company in 1887. First bottling: In 1891 at Vicksburg, Mississippi at Biedenharn candy Company. Proprietor: Joseph A. Biedenharn.

History (Cont)
In 1985 Coca-Cola changed the formula of the drink to respond to its competitor, Pepsi. People preferred Pepsi over Coke, new Coke changed the Preference. Market share for new Coke dwindled to only 3% by 1986 In 1992 the name was changed to Coke II. By 1998 it was sold in only a few places in the Midwestern U.S.

Coca Cola In Pakistan

Began operations in 1953 Benjamin H. Oehlert Jr. served as Ambassador in Pakistan from 1967 to 1969 Coca cola Promoted its marketing again in January 2000. CCBPL registered office: In Karachi Corporate Head Office: In Lahore.

Slogan of Coka Cola

Mission Statement
To benefit and refresh everyone it touches and to create values for our share owner on a long term basis by building a business that enhances the coco-cola company trade marks

Vision
Being a great place to work where people are inspired to be the best they can be. Being a responsible global citizen that makes a difference. Bringing to the world a portfolio of beverage brands that anticipate and satisfy peoples' desires and needs.

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Organizational Chart of HR Department Coka Cola

CEO

VP

VP

HR MGR MGR MGR

Staff

Staff

Staff

Staff

Staff

Distribution
The key element of marketing is distribution. The success of entire business depends on the distribution. Coca cola makes sale through distribution channel (producer retailer customer) but in order to get market share it can go for producer wholesaler retailer consumer.

Brands
Coca Cola Diet Coke Sprite Sprite Zero Sprite 3G Fanta Fanta Apple Kinley Splash 250ml, 500ml, 1ltr 1.5ltrs, 2.25ltrs

Questionnaire
Q1: Are you satisfied with the working condition provided by the coca cola? 1) Agree 2) Strongly Agree 3) Disagree 4) Strongly Disagree Answer: Agree Q2: Do you feel free to tell your work problem to your superior? 1) Agree 2) Strongly Agree 3) Disagree 4) Strongly Disagree Answer: Agree Q3: Do you feel free comments and suggestions? 1) Agree 2) Strongly Agree 3) Disagree 4) Strongly Disagree Answer: Disagree Q4: Is the attitude of superior and colleagues with you is good? 1) Agree 2) Strongly Agree 3) Disagree 4) Strongly Disagree Answer: Strongly Agree Q5: Do you feel your organization does a good job of linking rewards to job performance? 1) Agree 2) Strongly Agree 3) Disagree 4) Strongly Disagree Answer: Disagree

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Job Analysis and Designing

Job analysis is the procedure for determining the duties and skill requirements of a job and the kind of person who should be hire for it.
 Job description  Job specification

Coca cola company HR department check its own job description and job analysis in which they get the information about :
     employees work activities human behavior performance standard job context human requirements

Planning
The process of deciding what positions the firm will have to fill, and how to fill them. Coca cola HR department involves in company strategic planning and they also make sufficient planning for hiring new employees in the future. After planning we send this report to the head office for approval. If we get approval from the head office then we start recruitment process.

Recruitment Process
There are two types Internal recruitment External recruitment Advertisement in news papers Company Website

Selection process
The selection process will vary depending on the position youre applying for, as one process cant fit all the different roles we have here at CCE. However, in most cases a combination of any of the following tools will be used: Interview Group exercises Presentations Psychometric tests Role plays/Situational exercises

Training process of employees

After recruiting the fresh employee we train them for three months and also pay them salaries after three months they become part of a firm. Also training to existing employee due to new technology

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Performance Appraisal
Steps in appraising performance Define the job  Appraise the performance  Provide feedback Compensation and benefits

 Objective of compensation  Basic salary  Bonus Medical facility  Pick and drop  Gratuity fund  Social security

Employee Relationship
Employees are the most important assets of every company so it is very important to give them importance. The satisfaction of the employees makes the company successful. The reason is that if the employees of the company are satisfied then they will work hard for the development of the company but if they are not satisfied with the companys policies and they are not given their rights then they will leave the company which can turn into a big loss. So employees relationship is very important for every company.

Human Resource Management within Coca Cola

Human Resource Management is an essential part for any organization. It is people, not technology who create the company. In multinational companies like coca cola have their own separate department of HRM coca cola HR department is also conducting all the practices of HRM . 1. Job analysis and design of work 2. Recruitment and selection 3. Training and development 4. Performance appraisals 5. Compensation 6. Employee relationships 7. Staff welfare and medical policies

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SWOT Analysis

SWOT Analysis (Internal Environment)

Strength:
Popularity well known branding obvious and easily recognized A lot of finance customer loyalty International Trade

Weakness
Word of mouth lack of popularity of many Coca Colas brands Most unknown and rarely seen result of low profile or non-existent advertising health issues

SWOT Analysis (External environment)

Threats:
changing health-consciousness attitude -legal issues -Health ministers -competition (Pepsi.

Opportunities:
many successful brands to pursue -advertise its less popular products -buy out competition. -More Brand recognition

BCG Matrix

Conclusion
Coca Cola is the worlds largest beverage company. They believe that they refresh the world better than any other beverage company. Coca cola is a non-alcoholic profitable beverage company, which creates value for the company, their bottling partners, share owner and customers. In Pakistan customers have a sophisticated image about the soft drink and therefore appealing to the educated and middle/ upper middle classes.