Google and Internet Privacy

Priyanka Dere (221/47) Abhik Ghatuary (401/17)

Google: The Search Engine

Security & Privacy issues

Case Issue:
User personal information regarding product purchase sold to HIV/ AIDS medication marketing firm Cookie stored on server/ user hard drive User receives pop from similar product website Personal purchase information compromised Employee resigns from the company due to malignation of self image Need to pursue privacy and security of the employee at corporate level Questions??
Had the firm adopted measures to ensure company security and privacy Compliance Rulebook to deal with privacy and security of the

Security & Privacy Issue @ Google

Ability to record the entire search history and website logging Gmail messages scanned add context- sensitive ads Violates trust of the user, by scanning confidential emails Unlimited period of data retention : Risk of misuse No clear written policies: data sharing Control over search history on Google chrome Present radical change in web searching:
Search, plus Tour World: Incorporates data from social network Finds oneself and data shared within parties on web Helps one find privately shared data with friends in single search Personalised individual search (Customized ) Expose Google+ profiles to other users, regardless of the
R e co m m e n d a ti n fo r G o o g l : o e C o n tro l o ve r/ d i n ti u a ti n o f text m a i sco n o l sca n n i g fo r a d p l ce m e n t n a N e e d to se t cl a r d a ta re te n ti n & d e l ti n e o e o d a te s E sta b l sh w ri n p o l ci s fo r d a ta sh a ri g i tte i e n

Myth or Reality?

DoubleClick Inc . Severe Privacy Breaches Credit Card Numbers sold / Advertising network - the lightning auctioned off online rod Identities bought, sold and Tracked users anonymously as they moved around in the internet traded on Internet Chat Match a real-world mass mailing list to Rooms anonymous database of internet users Internet stalkers find out Above plan revealed and company sued addresses and contacts of Backed off the plan people to harass / harm them Criminals breaking into web-it merely a perception or reality?? Is THE CIRCULAR PROBLEM sites to steal sensitive Research by National Fraud Information information Center: 25% of respondents hadnt purchased anything online for fear of misuse of personal information Theres far less information available about people on the Net than there is about anybody who uses a credit card,- Russ Cooper, security expert

Google and the Proverbial Genie

L a u n ch o f G o o g le M a p s Street view: Taking pictures and viewing into peoples homes and people on the street, without intimating them Zooming into protected areas of the government and armies including Area51 in the US and the Rashtrapati Bhavan and army bunkers in India Examples: Men leaving strip clubs Sunbathers in bikinis Private activities in places without roofing L a u n ch o f G o o g le B u zz A u to m a ti l y se t u p fo l o w e rs a n d ca l l p e o p l to fo l o w e l B a se d o n m o st m u tu a l y e n g a g i g l n u se rs i te rm s o f m a i s a n d ch a ts n l T h e fo l o w e r ch a i m a d e p u b l c b i l n i g p ri cy i e va ssu E ve ryb o d y h a s a cce ss to th e d e ta i s o f l p e o p l w i w h o m a p a rti l r p e rso n e th cu a i i cl se m a i i g te rm s w i s n o ln th Concept behind Google Adwords Ads displayed primarily based on the search keywords and the search trail Pay-per-Click model After revision was the largest grosser for Google irrelevant sometimes as placement was solely based on bids Introduced the concept of Click-throughRate Privacy is still an issue data can be easily compromised by 3rd party hackers

 Google is not the only internet service provider to bother Users regarding Security & Privacy issues following the trend is even Facebook. Hence its time both mend their ways!

Thank You