AKASHDEEP SINGH

BBA 5TH SEM ROLL NUM.202

ANNUAL GROWTH OF MOBILE MARKET IN INDIA = 18%

SEMI URBAN AREA

RURAL AREAS

INDIAN URBAN MARKET IS ALMOST SATURATED ENTRY OF PLAYERS LIKE AIRCEL, VIRGIN MOBILES etc. C.D.M.A and B.S.N.L GAVE COMPETITION IN THE FORM OF LOWER CALL RATES

VOICE AND RENTAL CHARGES

80% 12% 8%
PEER TO PEER AND NON SMS SERVICES VALUE ADDED SERVICES
VAS(VALUE ADDED SERVICES)

AIRTEL- R. MADHAVAN and VIDYA BALAN AIRCEL- M.S DHONI VIRGIN- MUSIC DOWNLOADS

VODAFONE wanted to create a landmark by focusing on VAS as its POTENTIAL GENERATOR VODAFONE wanted to create a landmark by focusing on VAS as its POTENTIAL GENERATOR

Think out of the box to standout

UNDERSTANDING

NEED OF THE HOUR

HAPPY TO HELP

SENSATION IN THE MARKET INSTANTLY REACH OUT TO THE PEOPLE STAY IN PEOPLES MIND FOR A LONG TIME

-NEED OF UNIQUE CHARACTER

Simple to a stupefying level

Blend of Irreverence, Fun, Excitement and entertainment

Can be used common thread to link the ads in the campaign together

-6 MONTHS BEFORE I.P.L-2

Vodafone directs O&M AGENCIES & NIRWANA FILMS to develop such character

zoozoo

CHARACTERISATIONS
They are to live simple lives Had to Speak a language of their own Would Move in a certain way Would emote like human beings Execution must be almost like human beings Number of emotions to be used were to be limited

ZOOZOO ARE ANIMATED CHARACTERS

They are human beings who were made to wear body suits

LIVE ANIMATION

THE MAKING OF ZOOZOO ADVERTISEMENTS

ART WORK AND COSTUME DESIGN

IT TOOK 3 WEEKS OF PRE-PRODUCTION TO DECIDE ITS WORKING COSTUMES Thick fabric was used Outfit was divided into 2 parts

BODY
stuffed with foam in some places Hands and legs were kept thin So women and children were caste

HEAD
To make it look bigger than a human head, Perspex was used Stuffed with foam

The thin limbs, contrasted with big bellies and a bulbous head, all add to the illusion that these creatures are smaller than humans

SETS
SETS WERE CREATED TO SUIT THE SIZE OF ZOOZOOS BACKDROPS WERE VERY SIMPLE SPRAY PAINTED WITH NEUTRAL GREY AN EVEN LIGHTING WAS MAINTAINED THROUGHOUT EVEN THE SHADOW OF ZOOZOO WAS KEPT LIVE BY PAINTING IN A DARKER SHADE OF GREY ON THE GROUND

The ads were shot at 20 frames per second to make them look like animation
HELP OF A LOCAL PRODUCTION HOUSE PLATYPUS WAS TAKEN NO POST PRODUCTION WORK WAS DONE

A NEW INNOVATION
OR

A COPPIED ONE..????

?????? ??

>Stock imagery website

www.stockexpert.com
USER:-HUEBI REAL NAME:-Alexander Hbert FROM:-Wuppertal(GERMANY)

SERIES OF GRAPHICS MADE AVAILABLE TO SITE IN 2007 GRAPHICS WHICH WERE QUITE RESEMBLING

TO ZOOZOO

V/S

Zoozoo is third highest search word on google.co.in Some advertisement videos managed to figure among most watched videos on the site ZOOZOO merchandises, bags, key chains,T-shirts etc. to be soon launched in the market O&M posted the making of zoozoos online O&M to launch the DVDs of all 30 advertisements in the market soon

Official fan page:-

www.vodafone.in/ipl09/zoozoo.aspx
WhAt kInD Of zOoZoO aRe yOu.?

More than 1.5 millions views VODAFONE CASHES OPUURTUNITY BY ALLOWING USERS TO DOWNLOAD AT DIFFERENT PRICES:ZOOZOO THEMES ZOOZOO WALLPAPERS ZOO ZOO SCREENSAVERS ZOOZOO RINGTONES

ORKUT = 92,700 + MEMBERS FACEBOOK= 3,17,600+ MEMBERS

REASONS FOR POPULARITY OF ZOOZOOs

CLICKING ON RIGHT TIME AT RIGHT PLACE HIGH SCALE OF CAMPAIGN USE OF MEDIA MIX CAPTIVATING MODUS OPERANDI LESS COST INCURRED SIMPLE & NATURAL, YET ATTRACTIVE

HAPPY TO HELP