Technical Vocational Program (TVET)

Engaging with Corporate Social Responsibility (CSR) & Public Private Partnerships (PPPs)

There is huge demand for employability of skilled and trained manpower in Punjab and internationally. With its fast growing young population, it is estimated that over 15 million youth (16-29 years both males and females) need skills training in Punjab to get absorbed in the local and international job market. An additional 500,000 are being added to this number every year. The existing training capacity for skills development and training in Punjab, is only 123,000 annually. Government of Punjab recognizes the need for appropriate policy framework in this field along with facilitation and enablement to attract the private sector to come forward and capitalize upon this immense opportunity for establishing successful and profitable business to provide Skills Development Training in Punjab. ..

ITA/UPL supportive of such an initiative

To provide economic empowerment to disadvantaged youth through skills and livelihoods.

To minimize poverty through extension of skills and economic opportunities particularly for young women as a competent trained workforce across Pakistan.

Idara-e-Taleem-o-Aagahi (ITA) initiated its Technical Vocational program in collaboration with the Technical Education & Vocational Training Authority (TEVTA), and Unilever Pvt. Limited (UPL) Pakistan in Government Secondary Schools of Rahim Yar Khan and Bahawalpur in 2010 and 2011

TEVTA and Idara-e-Taleem-o-Aagahi Lahore entered into an agreement to promote Technical and Vocational Education in Punjab A strategic collaboration signed in August 2010. http://www.tevta.gop.pk/mous/mous.htm#publicprivate ITA and TEVTA resolved to implement through an action mechanism at the District and Provincial level for promoting Technical and Vocational Education for livelihoods across Public and Private sector education facilities

TEVTA/ITA MOU Idara-e-Taleem-o-Agahi (ITA) (Friday, August 27, 2010

Memorandum of Understanding (MOU) is made between Idara-eTaleem-o-Aagahi (ITA) AND Technical Education & Vocational Training Authority (TEVTA) to promote Technical and Vocational Education in the Punjab. Strategic collaboration has been agreed upon by both parties, based on the principles of
Vigorously promoting a three pronged program of education, skills and livelihoods for poverty reduction and human dignity in Punjab targeting youth and adults. Scaling-up Vocational & Technical programs through synergies between Vocational & Technical Institutions in certified vocations and corporate social responsibility initiatives (CSR) in Industry. Innovatively seeking institutional collaboration with communities and industry to align skills in demand by local industry to ensure optimum placement of trained graduates.

http://www.tevta.gop.pk/mous/mous.htm#publicprivate

ITA has in Place Formal MOU with : the PUNJAB GOVERNMENT SCHOOLS DEPARTMENT

For a program that utilizes schools optimally as Community Learning Centers (CLCs) in the afternoon, and if possible in the morning too. Schools as CLCs have been requested from the Executive District Officers (EDO) Education in respective districts under the MOU.

Demand is growing for such collaboration

 In

three govt. high schools of Rahim Yar Khan, the model for TVET was tested In RYK it has produced 359 trained youth (mostly girls) in 3 trades: Beautician; Autocad & Domestic Tailoring. Former two more successful. Success of the four way partnership model (Govt. ITA, UPL and TEVTA) sustained through modest fee. It has encouraged ITA and UPL to extend the same model to the Guddi Bajji CSR initiative from TVET to livelihoods in collaboration with Business Research & Support Channel (BRC)

Selection of GBs from different towns

3 Months Beautician Training and provision of TEVTA certificates

Execution
Recruitment Livelihood through 1st woman shop

Follow Up / Up-gradation

Selection of GB by BRC

Beauty Training course at ITA beautician Labs.

Guddi Baji Profile

Belongs to a village having a minimum population of 5000 and maximum 10000. (700 1500 households) Matriculate Beauty Expert of the village Needs Extra Income Presentable & Confident Guddi Baji Profile data is required on the following format:
Name Qualification Village Village s Population Course attended Interest in working as a beautician/shop for extra income (A,B or C)

Selection Criteria

GBs are selected throughout the targeted towns on the following basis:

 Matriculate  Confident  Eager to work with UPL for 3-years at least  Agreed on If she leaves the contract then she will pay back the course fee (Rs.12000) GBs selected through Selection Squad will be trained through ITA.

Mobilizing TEVTA Trainers

Formal Letter to District Manager TEVTA for nominating appropriate and best trainer for the skill as per ITAs MOU. Appointment Letter of Trainer from District Manager ITA

TRAINERS WORKING AT Bahawalpur TRAINING CENTERS ARE :

Sr.No

Name of Trainer Ms.Rabia Ms.Nighat Ms.Kanwal

Trade Beautician Beautician Domestic Tailoring

Training Center Uchsahrif Yazman Uchsharif

1 2 3

Govt.Girls Higher Secondary School UchSharif

Govt.Girls Higher Secondary School Yazman

Recruit If a woman fulfills GB Profile she will be recruited and given the brochure with details

3 Months Beautician Course through ITA and certification of TEVTA

30-35 GBs will be invited to attend a beautician course for three months.

Keep them enticed through custom made beauty magazines bi-monthly issues of Uni-Mag Use this platform to communicate brand launches/re-launches to consumers and a call center for support through BRC

Workshop Series through ITA

Guddi bagis will bring wrappers and will be taught courses they qualify as per the wrappers redeemed Also give them an opportunity to win exciting prizes!

BEAUTICIAN TAILORING
Training Categories
Beautician Training of Guddi Bajjis (GB) Evening Session Beautician Training Morning Session Tailoring Training

Sr. No.
1 2 3

2011-2012
Training began on 12th December 2011 and will be completed on 12th March,2012. Training began 20th December 2011 and will be completed on 20th March 2012 Training began on 5th January 2012 And will be completed on 5th April 2012

Attendance Record of GB at UchSharif Training Center

20 18 16 14 12 10 8 6 4 2 0 20 18 16 14 12 10 8 6 4 2 0 Total Days Absents

Series1 Series2 Series3

Attendance Record
Total Absent s 10%

20 18 16 14 12 10 8 6 4 2 0

Series1 Series2 Series3

Total Present s 90%

ATTENDANCE RECORD OF GB AT YAZMAN TRAINING CENTER

14 12 10 8 6 4 2 0 14 12 10 8 6 Total Days Total Absents Total Presents 4 2 0 Total Days Total Absents Total Presents

Total Attendance Record

Total Absentism 3%

14 12 10 8 6 4 2 0

Total Days Total Absents Total Presents

Total Present 97%

Learning Status Of GB so far...

Expert at Threading/Eye-brow shaping

Expert at Application of Mehndi (Hina) on hands and feet

Learning Status Of GB so far...

Expert at more than 30 Hair Style/bleach/skin polish/facials

Has her own shop (1st woman shop) in her village The chance to earn extra income The opportunity to gain respect by becoming a beauty expert The opportunity to do something from her doorstep (create awareness for health, hygiene & beauty) A dream coming true of having her own beauty parlor

It will be imperative to keep track of all of Guddi Bajis for long term sustainability and to keep contacting and backchecking them randomly.
No. Name Town Village Address Recr Date Workshops Attended 1 2 1

1 2 3

Zareen Bibi Naz Bibi Shataj Bibi

Shahkot Bhera Shahkot

Ada Johal Phullarwan Balochni

Chak 59 Gali 2, Chak 9/B Chak 3

2-Jun-10 5-Jul-10 4-Aug-10

Maintain a constant link with BRC Call Center.

ITA & UPL

ITA and UPL entered into an initial pilot 3 months agreement Two Fully Equipped Beautician Training Centers are established at Yazman and Uchsharif in 2011 & the third training center at Ahmad Pur East is in progress . In 2012 MOU with UPL is to be finalized replicating the same model in 28 different towns for GB
TOWNS COVERED 2011
NOV DEC JAN

2012
FEB MAR APR MAY JUN JUL AUG SEP OCT

Tota l

Unit 1 Unit 2

2 2

Phase I . 3 Towns Phase II .28 Towns

Sr. No
1 2 3 4 5 6 7 8 9 10 11 12 13 14

District District Rahimyarkhan

Rahim Yar Khan Liquat pur Sadiq Abad Zahir pir Khan pur

Sr. No
15 16 17 18 19 20 21 22 23 24 25 26 27 28

District District Sheikupura

Sheikupura Narag mandi-Muridke MURIDKE

District Faislabad
Faisalabad Chak Jhumra Tandliwala

District Bahawalpur
Bahawal pur Hasilpur Khairpur Tamewali

District Chiniot
Bhawana Chiniot

DISTRICT Lodhran
KAHROR PACCA LODHRAN

District Rawalpindi
Mandra

District Multan
Multan-2 Shujabad jalal pur peerwala Pattoki KASUR-1 Patooki-2 KASUR 2 KHUDIAN

District Kasur

District Hyderabad
Liaqatabad

With high demand of local community/youth ITA began a second batch not linked to UPL GB Project in morning-session for another 30 young women - beautician training in addition to GB group (evening-session) at Uchsharif Center

ATTENDANCE RECORD OF TRAINEES (MORNING-SESSION)

12 10 8 6 4 2 0 Total Days Absents Presents 12 10 8 6 4 2 0 Total Days Absents Presents

Attendance Record
Total Absents Total Presents
10%

12 10 8 6 4 2 0 Shanaz Perveen Mehwish Sultan Yasmeen Ghaffar Nida Dilshad Sidra Huma Farzana Waheed Shabana Kousar Shazia Parveen Rukhsana Tariq Sairah Asif

Total Days Absents Presents

90%

Beyond GB in Govt. schools, TVET is t a standstill since many years in spite of a govt. program alongwith equipment lying packed in stores. The equipment was reopened and new trades are coming to life, viz., Stitching , Knitting, Embroidery & Fabric Printing These have also been initiated in the same schools(Centers) with Govt. and ITA donated machines. Currently 33 trainees are enrolled and out of these three trainees are challenged.

Knowledge & skills is not reserved for a favored few, but it should reach every section of the society. ITA has ensured admissions to two sisters in the Tailoring Class who are challenged (physical , speech and hearing). ITA is an equal opportunity institutions and believes that these challenges can be converted into productive assets through the provision of vocational training.

1-Fouzia Bibi 19 years 2-Rabia Bibi 15 years Challenged physically due to stunted development

Suffering from Polio 3-Shabana Nawaz

Monitoring is performed by the ITA team on a weekly basis; attendance record of trainees and trainer, quality of training, feed back of trainees, class room environment School Improvement will begin In the same schools through School Planning, English & Leadership training

Arshia Khurshid Manager School Improvement, Skill &Livelihood Idara-e-Taleem-o-Aagahi (ITA) Office:Govt.Technical High School, Farid Gate Bahawalpur. E-Mail: arshia.khursheed@itacec.org | arshiakhursheed@gmail.com Cell # 0300-6797371 Website: www.itacec.org | www.ipl.edu.pk | www.safedafed.org