THE RAYMOND GROUP

The Raymond Group was incorporated in 1925 and within a span of a few years, transformed from being an Indian textile major to a global conglomerate.

After making a mark in textiles, Raymond forayed into garmenting through highly successful ventures like Silver Spark Apparel Ltd. EverBlue Apparel Ltd. (Jeans wear) and Celebrations Apparel Ltd. (Shirts).

History

1) Raymond Ltd. was incorporated in the year 1925 and belongs to the Vijaypat Singhania Group. The main activity of the company is the manufacture of woven fabric of wool. 2) When the grandson of Lala Juggilal, Lala Kailashpat Singhania took over Raymond in 1944, the mill primarily made cheap and coarse woollen blankets, and modest quantities of low priced woollen Fabrics

Current activities of Raymond

Currently Mr Gautam Hari Singhania is the Chairman and Managing Director of the Company. The promoters have about 40 percent of the equity holding in the company, while institutional investors have approximately 40 percent and individuals hold about 20 percent of the equity. Raymond commands an over 60% market share in worsted suiting in India and ranks amongst the first three fully integrated manufacturers of worsted suiting in the world. Only company in the world to have a diverse product range of nearly 20,000 design and colours of suiting fabric to suit every age, occasion and style. Export over 50 countries, including USA, Canada, Europe, Japan and the Middle East.

GROUP OF COMPANIES
Celebrations Apparel Ltd. Raymond Ltd. Raymond Apparel Ltd. ColorPlus Fashions Ltd. Silver Spark Apparel Ltd. EverBlue Apparel Ltd. K. Files & Tools Ring Plus Aqua Ltd. J.K. Helene Curtis Ltd. J.K. Investor Trade (India) Ltd

THE RAYMOND SHOP

The Raymond Shop is a premium retail store offering complete wardrobe solutions to the discerning man through its range of fine fabrics for suits, jackets, trousers, shirts & finely crafted garments from Raymond, contemporary range of readymades from Park Avenue, stylish casual wear for occasions beyond work from Parx, smart casuals from ColorPlus and luxury formals from Manzoni.

USP
Clothing store for the complete man as the tag line suggests. From ties to cufflinks , casuals to suits , party wear to formal wear. Perfumes to shaving creams. All what a man requires, he can get it under one roof.

Reach

The Raymond Shop network started with a small corner shop in Ballard Estate, Mumbai, around five decades ago. It has grown multifold with a dedicated team making it the largest retail store in the country having more than 500 stores in prime locations, in more than 200 cities in India with a total built up area of more than 1 million sq ft.

Brand Portfolio At THE RAYMOND SHOP

    

Raymond Premium Apparel Manzoni Park Avenue ColorPlus Parx

MANZONI
The Manzoni Luxury Boutique in New Delhi and Mumbai provides a luxurious ambience to make a style statement. Manzoni is a luxury lifestyle brand offering the discerning customer a super premium range of formal wear and sportswear including shirts, suits, trousers, jackets, ties and leather accessories. It s exclusive designs provide customers the best in contemporary international style & luxury. Each garment is crafted from the most exotic cotton silk, linen and superfine wool, the best-in-the-world linings, interlinings and threads sourced from around the globe.

Raymond Premium Apparel

Raymond Premium Apparel is a premium formal wear brand which is postioned to offer classic garments with impeccable fits and inviting styles to the Global Indian. Needless to say that the product is made only from premium Raymond fabrics. The brand reflects the persona of a confident, discerning, classy and an intelligent man. A person who is well educated, well traveled and above all is sensitive and caring. Virtues like these make him the complete man in true sense of the word. The Suits, Shirts and Trousers are made out of finest fabrics with superior construction and sophisticated embellishments that give a rich feel and super fit. Superior craftsmanship and attention to detail makes the product a pleasure to wear.

PARK AVENUE
The Park Avenue store offers the perfect premium lifestyle experience. Launched in 1986, Park Avenue is today, India's most admired formal wear brand. It offers stylish and innovative wardrobe solutions to gentlemen for all their dressing needs, be it Business, Evening, Leisure, Travel or Heritage Wear. The brand has received several awards. It had the honor of being the 'Most Admired Brand' at the Lycra Images Fashion Awards 2007 for the third consecutive year. Crossing the gender divide, Park Avenue launched 'Park Avenue Woman' - a complete range of Business Wear for women. Park Avenue Woman is designed specially for the working women professionals of today.

PARX
Parx is a premium casual lifestyle brand, which is positioned to cater to the needs of consumers who are looking for dressing up for life across occasions and events. Parx makes available the latest international trends through differentiated designs and styles. It has always been part of the consumer who is looking at making lifestyle statements.

COLORPLUS
ColorPlus is one of India's premium and most respected casual wear brands offering customers a range of shirts, trousers, knits and survival gear. ColorPlus constantly innovates processes and technologies offering buyers new worlds of comfort. Some of the technological innovations it is well known for; include soft jeans, wrinkle free technology, stain-free fabric,etc. Adding new color now to the woman s wardrobe. ColorPlus recently launched ColorPlus Woman - An exclusive range of smart-casual clothing.

ZAPP!
A fun place for kids to hang out and shop for colourful clothes and accessories.

PRODUCT CATEGORY

Product Display Categorization

Brand names Product type Park Avenue, Parx, Color Plus, etc Shirts, T-shirts, Trousers, Coats & Suits, Tie, socks, wallet, etc Platinum, Celebration, Evening wear, etc

Product editions

Sizes

Small-XXL (Shirts), 28 -48 (Trousers), etc Grey, light blue, monochrome, vibrant , etc

Shades

They bring the widest and latest range of fabrics for suiting, shirting and ready-to-wear garments, in an ambience that is relaxed and unhurried.

In order to serve you even better, the company is pleased to introduce the 'Stitch-without-a-hitch' * custom tailoring service.

Product Display Mechanism

Shirts displayed on Glass and Wooden racks along the wall

Shirts, T-shirts, Trousers arranged on glass tables with layers

Denim wear and new arrivals best suit on Mannequins

Coats & Suits hanged by Hangers along the wall

Product Display Mechanism

Tie, Belt placed using small projections along the pillars

Hanky, Underwear, Socks, kept in metal rack near counter

Fashion accessories kept on small racks along pillar or on glass tables

Small projections along the pillars

Glass and wooden racks along the wall

Glass tables with layers

Store layout

GROUND FLOOR

FIRST FLOOR

THE STORE INTERIOR

At The Raymond Shop everything comes together in a harmony of color, design and comfort from displays in show windows to array of fabrics in shades within shades, from welcoming ambience of tastefully appointed interiors to gleaming racks displaying row after row trendy ready to wear. Sound:- Continuous soft Trance music playing on Touch:- Freedom to touch and choose the product Sight:- White lighting overall the store Yellow lighting for focusing fashion accessories Cutouts advertising new range of products Posters showing all categories of products available

MARKETING STRATERGIES
Advertisements:

Television

Print media

Billboards

Lucky Draws. Parx Motor Show. Gift Cheque. Clearance Sale.

Marketing Suggestions
Target youth too. Advertise the other brands also. Advertise their new range of women apparel launched by Park Avenue and Colorplus. Facebook.

 Feels like Heaven,

Feels like Raymond

Thank You