THE JUSTDIAL WAY

Justdial: History

Justdial: Company Profile

The Jusdial Mission One of the leading local search engines Caters to more than 25 million unique customers from over 240 cities Employs more than 4000 strong work force Received more than 180.7 million search requests in 2011.

Justdial: Services

Marketing
Their TV ad campaign featuring Mr Amitabh Bachan as the brand endorser of Justdial.com is actually a strategy to penetrate more deep in the market. They have come up with their 8 digit national number. 6999 9999 same number through out the nation. Number a lesson learnt during 1992-96 phase.

Justdial: the Ad

Justdial: Advertising highlights

Position as one stop destination for all contacts Roped in Amitabh Bachchan as Brand Ambassador Introduced 4 TV ads on television till date Ad spends are pegged at Rs15-20 crore Tag line of kuch Bhi, kabhi bhi, kahin bhi.and its for free!!

Business Model
Does not charge any fees to consumers It answers to queries and offers some discount on services and products. Justdial earns comission from the services of company that it promotes . Also it has contract with local and national vendors and service providers ranging from Rs.3000 to few lakhs of rupees.

It Does Earn
Accumulated net profits of more than Rs. 50crores in last 5 years. Profits of Rs.28.6 crores March 2011 With a CAGR of net profits is impressive 76% Filed for an ipo to raise Rs.360 crores.

SWOT Analysis

Strengths
Bridges the gap between the buyers and sellers as has a large database of not only local but nationwide database. Authenticity of database. Good quality data. Customer friendly approach. Specialised Research Team.

Weaknesses
No integration of maps with listings. Need to involve and engage users and consequently reward them. Less awareness about extent of services among customers.

Opportunities
IE/ Mozilla search plug-in. Pin code search. Distance from the local destination. Localisation of Indian languages. Rising penetration and literacy of internet in India. Increase in disposable income of the great Indian Middle Class. The advent of mobile technology gives a whole new way to get to potential customers.

Threats
Not yet reached to rural India. Competition from Local Informeditories. Low visibility in areas with limited internet penetration and literacy. Threat from foreign entrants like yellowpages.com which would bring with them a large investment base.

Conculsion
Nothing is powerful than idea whose time has come. Justdial is an emerging service with lots of potential to grow and develop into a recognized brand.

THANK YOU.