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EVENT MANAGEMENT COMPANY (business plan)

New Fusion Events Where Magic Happens On Cue


K.Karthikeyan II MBA, Saranathan College of Engineering. V. Lakshmi Priya II MBA, Saranathan College of Engineering.

Introduction
By combining old traditional values of India and event management innovations we deliver superior service quality. We using cutting edge event-planning

software, Occasions will lead the market, providing the same quality results, every time.

Key sensitivities Increased disposable incomes and strong business performance are favorable conditions for the event management industry. Shift in work-life balance and the increasing value placed on leisure time may have a positive effect on the event management industry. Private and public sector outsourcing event management activities.

VISION To be a well-respected and highly valued event management partner recognized as the experts to approach for event management solutions. MISSION We are committed to ensuring you receive tailored event solutions that bring exceptional results. We ensure the process, planning and execution is implemented with ease and fluency for our clients internal staff. LOGO

ARADHANA EVENT MANAGEMENT

TAG LINE New Fusion Events Where Magic Happens On Cue COMPANY OWNERSHIP Sole proprietorship

RESOURCE MANUAL
This valuable guide acts as a review for all the resources located in the surrounding area. A ranking is given to the various services, such as caterers, decorators, disc jockeys, bands, and facilities. This manual gives the client the freedom of making a choice based on experience.

service description

Company Meetings Trade Shows Conferences retreats

Awarding Functions

Birthdays weddings

Trainings

THE KEY FACTORS FOR SUCCESS


Reputation of the services provided Development of networks to access new client opportunities Effective product and services promotion Ability to establish and maintain effective linkages to appropriate suppliers Superior organizational and project management skills.

SWOT analysis
Strengths  Low investment required.  Cutting software.  Quality of suppliers Opportunities  Increasing disposal income  Shift in work life balance  Increase value placed on leisure activity  Changing life style edge event Weakness  Entry level.  lack of media and corporate contacts Threats  Competition.  Environmental factors.

planning  inexperienced event team

MARKET SEGMENTATION

Private Organizations And Businesses

Public Organizations

Individuals (Age Breakdown)


Under 24 Ages 25-55 Ages 56 And Above

Other

TARGET MARKET SEGMENT


middle to upper-middle class

Public organization

private organizations

COMPETITOR
Hotels with conference facilities. Other event planners both on the large and small scale. persons within an organization who are assigned the task of organizing an event. people who wish to organize their own events without the benefit of assistance.

MARKETING
MARKETING MIX for our Service Product - Company Meetings, Trade Shows, Awarding Functions, Trainings, Retreats, Conferences, Workshops, Birthdays, Wedding. Price - The price will differ based on the type of event and requirements. Place - Tamil Nadu. Promotion - B2B, B2C and Word of Mouth marketing Physical evidence People process

PROMOTIONAL STRATEGY
Advertising Word of mouth and Friends network Catalogs Web portal Sales promotions

HUMAN RESOURCE PLAN


Position General Manager Liaison manager Number 1 1

Sales and advertising 1 person Site manager Event specialist Other 1 1 4

CAPITAL REQUIREMENTS
AMOUNT ( IN RUPEES ) Start up expenses : Legal expenses Brochures Stationery and related expenses Consultants Insurance Building Rent Office equipment Start up Assets : Cash required Working capital 10,000.00 15,000.00 13,000.00 40,000.00 12,000.00 60,000.00 2,00,000.00 1,50,000.00 1,00,000.00 6,50,000.00

SALES FORECAST
Sales Year 1 ( in Rs.) Year 2 ( in Rs.) Year 3 ( in Rs.) Year 4 ( in Rs.)

Private

11,60,000.00

12,64,400.00

14,50,000.00

15,51,500.00

Public

6,40,000.00

6,97,600.00

8,00,000.00

8,56,000.00

others

2,00,000.00

2,18,000.00

2,50,000.00

2,67,500.00

Total

20,00,000.00

21,80,000.00

25,00,000.00

26,75,000.00

PAYROLL

Year 1 ( in Rs.) General manager Liaison personnel Sales and advertisement personnel Site manager Event specialist Others employees (4) Total 2,40,000.00 1,68,000.00 1,20,000.00

Year 2 ( in Rs.) 2,40,000.00 1,68,000.00 1,20,000.00

Year3 ( in Rs.) 2,64,000.00 1,80,000.00 1,26,000.00

Year 4 ( in Rs.) 2,64,000.00 1,80,000.00 1,26,000.00

1,68,000.00 1,20,000.00 2,40,000.00

1,68,000.00 1,20,000.00 2,40,000.00

1,80,000.00 1,26,000.00 2,70,000.00

1,80,000.00 1,26,000.00 2,70,000.00

10,56,000.00

10,56,000.00

11,46,000.00

11,46,000.00

PROFIT AND LOSS STATEMENT


Particulars Year 1 ( in Rs.) 20,00,000.00 7,00,000.00 13,00,000.00 10,56,000.00 50,000.00 9500.00 Year 2 ( in Rs.) 21,80,000.00 7,20,000.00 14,60,000.00 10,56,000.00 50,000.00 9500.00 Year 3 ( in Rs.) 25,00,000.00 7,60,000.00 17,40,000.00 11,46,000.00 48,000.00 9500 Year 4 ( in Rs.) 26,75,000.00 7,70,000.00 19,05,000.00 11,46,000.00 46,000.00 9500 Sales (- ) Direct Cost of Sales Gross Margin Expenses Payroll Sales & Marketing & Other Expenses Depreciation for office equipment @ 4.5% Utilities and other expenses Insurance Rent Total Operating Expenses Profit Before Interest and Taxes ( PBIT) Interest Expense (-) Taxes Incurred Net Profit

30,000.00 10,000.00 72,000.00 12,27,500.00 72,500.00

32,000.00 10,000.00 72,000.00 12,29,500.00 2,30,500.00

32,500.00 10,000.00 74,000.00 13,20,000.00 4,20,000.00

33,000.00 10,000.00 74,000.00 13,18,500.00 5,86,500.00

72,500.00

23,050.00 2,07,450.00

42,000.00 3,78,000.00

1,17,300.00 4,69,200.00

BREAK EVEN SALES


Break even Year 1 ( in Year 2 ( in Year3 ( in Year 4 ( in sales Rs.) Rs.) Rs.) Rs.) Per annum 18,84,000.00 18,54,560.00 19,28,248.00 19,54,685.00 Per month 1,57,000.00 1,54,547.00 1,60,687.00 1,62,890.00

Average approximation per event : Rs. 20,000.00 ( varies as per customer needs and type of event arranged ) Therefore, average no. of events to be organized per month : 8 events

the

RETURN ON INVESTMENT

Year 1 2 3 4

ROI ( %) 3.63 9.5 15.12 17.5