Jolene Tam, Sam Farahnak, Nicole Parlapiano, Roy Chung

Competitive Landscape: FB vs. LinkedIn 54%

of US companies ban FB at work

23%
of LinkedIn connections are FB Friends

Trends & Growth Opportunities

457million
online users in China, largest online population in the world

620million
mobile search queries are estimated to be performed globally per day by 2012

34%
of the Chinese population is online compared to 70% ranges for developed countries

56.2million
mobile users will access social networks from mobile devices by 2013 in the US

40.4%
growth in Chinas SNS market for 2011

64%
of global mobile data traffic will be video by 2013

Recommendations

Enhance the User Experience

Leverage Mobile Devices

Integrate Collaborative Platforms

Expand to Asia

Value Proposition: Premium PNS

Largest Real Professional Networking System
Interactive Site (optimized for multiple devices) Corporate Social Network Solution Robust Profiles Globalization

Encourage Gen Y & Z demographic to use site longer, on multiple devices

Internal collaboration and career development

Profile consulting services, better recruiter lead generation

Leverage existing and successful SNS s in Asian countries International Demographic

Consumers Increased interaction, optimized for recruiter lead generation Corporate Encourage employee collaboration and career development within the organization Incremental Revenues Improved User Analytics New Revenue Streams

WOW Interface Experience

Improved Collaboration Smarter Content Seamless
Web portals (e.g. corporate websites) Become Yammer-esque Less static, more ecstatic

UGC is everything (e.g. photos, videos) Serve the user

Integration

Organizing Model
Companies End User

Advertisers

Partners

Service Platform
Develop an enterprise networking solution (Yammer) Continue to leverage the mobile interface and introduce mobile advertising Launch profile consulting services offering
Mobile Web Product Reviews Blogs Sports News Video Local Social Music Games App

78% 75% 67% 63% 58% 54% 46% 45% 39%

22% 25% 33% 37% 42% 46% 54% 55% 61%

0% 20% 40% 60% 80% 100%

Revenue Model
Current rev streams: 41% hiring, 32% marketing, 27% premium subs Opportunity to up-sell and convert users to premium subs Execute on value prop initiatives: site clean-up, robust profiles Leverage Yammer enterprise solution New revenue opportunities (expand the pie) Profile Advisor Offering: Professional LinkedIn advice and feedback to help craft the perfect profile Commissions for the virtual head-hunter

Revenue Streams
Marketing Solutions Hiring Solutions Premium Subs Consulting

5% 25% 40% 30%

Summary of Recommendations
Integrate corporate social network platform similar to Yammer or Chatter

Enhance the user experience with profile consulting services and profile clean-up

Leverage the mobile app: incorporate interactive features and launch mobile advertising

Expand operations to Asia by acquiring or creating joint ventures with local and successful SNSs