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FILM PRODUCTION

They announced their arrival into film production with a renewed zeal of patriotism.

INTRODUCTION
UTV HAS EXPANDED INTO FIVE VERTICALS NAMELY:

Broadcasting Games Content Motion Pictures Interactive TV Content


It is listed on NSE and BSE. It has subsidiaries with offices across India, UK, US and Japan. Walt Disney Company has a strategic stake in UTV.

BROADCASTING

UTV entered the broadcasting business in Sept 2007 with a clearly differentiated strategy based on extensive studies on changing viewership patterns of Indian audiences. With fast growing income levels and changing lifestyles of Indian consumers, the television viewing patterns are also undergoing radical shifts.

Launched in February 2008, World Movies offer audiences a new genre of movies... the World's Greatest Movies from around the Globe. Launched in February 2008, UTV Movies is a New Age Hindi movie channel which is a logical brand extension for UTV in line with the global model of major movie studios having their own movie channels. Drawing on the universal passion for Bollywood fare, the channel upholds the promise of 'Jeeyo Bollywood' by giving its viewers a direct experience of the spirit of Bollywood through its programming and promotional engagements. Catering to the action savvy audience of Andhra Pradesh, UTV Action Telugu was launched in June, 2011. Launched on 19th August 2011, UTV Stars is a mass specialty Entertainment Channel, dedicated solely to Bollywood and its most sought after celebrities. Coming from the UTV group, which has a strong foothold in the Indian Film Industry, the launch of a Bollywood Centric Channel was a logical extension. Launched in September 2007, Bindass has established itself as a 360 degree Entertainment Brand for the Indian Youth. Marking the trend of maturity in the generic movie platform and realizing the potential of genre specific offerings - UTV Action was launched in January, 2010.

GAMES CONTENT
Recognizing the potential in the global gaming space, we are creating a global footprint in the gaming arena by developing high quality original IPs in studios, across console, mobile and online games, through UTV Ignition and UTV Indiagames. UTV IGNITION UTV Ignition Entertainment Ltd. is a consolidation of two game brands, UTV Ignition Entertainment Ltd. and UTV True Games. UTV INDIAGAMES UTV Indiagames is an integrated game developer-publisher across mobile, online and the Interactive Television.

Interactive

Motion Pictures Movies enjoy an almost 'basic need of survival' status in India. UTV Motion Pictures has worked consciously to ride on that phenomenon, pioneering not just newer films and story ideas, but also the very manner in which films are made in India. From novel plots and stories that one would think can never work in mainstream cinema, to pioneering the studio model in movie production, UTV has contributed to a positive change in the Indian motion picture industry

Audio Cinema Audio Cinema offers movie enthusiasts, an audio version of their favourite movies with dialogues and narration by dialing in to an IVR number. Celebrity Business UTV Interactive provides digital content for celebrities. UTV is engaged in the business of creation and distribution of new media content in the domain of voice, video, text and images featuring celebrities. UTV Mobile Video All mobile video content currently is built on top of television or movies content. The nature of these mediums, controls the content that is created for it (e.g.: TV = Family viewing = Saas Bahu). CRBT UTV Interactive has created a library of over 15,000 songs and continues to add digital and music rights for various upcoming movies and independent albums from both Indian and international artists. For us, television is where it all started. From giving the country its first daily soap Shanti, its first game show - Saap Seedi, its first chat show - Chakravyuha, UTV has since then innovated year after year, creating television properties that became household names. Our ability and understanding to adapt to the rapidly evolving preferences has helped us in building equal expertise in fictional and non-fictional television properties across languages.

TIMELINE
1990: Inception of UTV Group under the Companies Act 1956 as Private Limited Company. It was a culmination of a vision of three dynamic individuals Ronnie Screwvala, Zarine Mehta and Deven Khote. 1991-1992: The group was primarily engaged in production of Television Content for Doordarshan and also production of ad films. 1993: Ventured into acquiring programs from outside producers and marketing air time on their programs. 1995: Launched India s first daily soap SHANTI. The company also went Public. 1996: UTV contracted with Walt Disney. 1997: Launched the most expensive serial namely, SEA HAWKS .

TIMELINE Cont

1998: The company forayed into animation . 2000: Ventured into co-production 2004: Entered into theatre distribution under the subsidiary UTV communications. 2005-till date: UTV reconsolidated their roots by launching two full time channel namely UTV Bindaas and UTV Movies. The company entered into production of films and is doing it successfully till date.

The journey that was.


Started as content producers for Doordarshan. Start of satellite TV in 1992 was a booster Produced shows like Indias first game show Saamp Seedi, Indias first daily afternoon soap Shanti, a chat show Chakravyuha, etc.

The dubbing division which was estd. in 1992 adds localized voice in various Asian languages. Clients serviced include Twentieth Century Fox, Discovery Channel. Cartoon Network, Walt Disney, Warner Bros. etc In 1994 they expanded their activities to sell advertising commercial time, it started off with Metro Dhamaka followed by Shanti

In 1995 they forayed into post production In 1995-96, ventured into movie production and distribution. The idea was to develop into an integrated entertainment company, with a focus on content creation. Since then have produced movies like LOC, Lakshya, Lagaan, Bluffmaster, Swades, etc.

Entered the animation arena in 1998 UTV Toons Their advertising films division is in the business of producing films and audio-visuals for agencies and direct clients. Clients serviced include HLL, Procter&Gamble, Maruti Udyog, United Breweries, etc.

In conclusion.
On Screwvala's expansion plate is not just movies and animation but also new media content including gaming. The fun, as he says, is playing in a bigger field. UTV will have a presence across the value chain - they can co-produce a movie, provide its animation, distribute it, coand create the promos and the games. Keep an eye on this content powerhouse.