During the year 2004-05 the Indian economy was facing a period of economic boom.

Suddenly the smooth sailing Indian economy was struck with recession in the year 2007-08. With sound economic base the Indian economy revived from recession in the year 2009-2010

The sales of both the companies took a severe beating. To counter all this the companies launched some new promotional schemes and tried to create more awareness about old ones.

The companies can verify whether their promotional strategies work or not. If the strategies work, then which ones. The companies can determine where to place their ads.

The data contains variables such as Sales(dependent) advertisement Discount schemes After sales service Slogan Customer satisfaction Customer perception

The necessary variables have been taken both from primary and secondary sources. The type of research is descriptive research.

The data has been divided into 3 age groups 1)18-24 2)24-30 3)30 above

Special promotional schemes were launched by Maruti and Hyundai and it is being tested whether they had an effect on the sales

Chi square Mean

Segmaent & models A1 M800

Maruti 2007-08 63200

Maruti 2008-09 46953

Hyundai 2007-08

Hyudai 2008-09

A2OMINI VERSA A3- ALTO

81688

71927

457411

455981

TOTAL

602299

547861

460765

401241

Which car do you own? a) Maruti b) Hyundai c)Others How did you come to know about this car? a) Print Media b) Electronic Media c) Friends d) Social Networking

Can you recite the slogans of Maruti and Hyundai? a) Yes b) No Do you know any special scheme of both the companies? a) Yes b) No Do advertisements influence your decision while buying your car? a) Yes b)somewhat c) No

 a) b) c)

What do you focus or remember about an advertisements? Discount Scheme After sales service The face of celebrity Did you get what has been promised in the advertisement? a) Yes b) No c)Somewhat

After how many years you would like to change your car? a) 2 years b) 4 years c) 6 years and above If you have to buy another car which car you will buy? a) Maruti b) Hyundai c) Others Please tick your gender a)Male b)female

47% of Maruti owner and 45% of Hyundai owner remember the slogan of their respective car 42% of Maruti owner and 54% of Hyundai owner aware of the schemes provided by their car companies. 60% of Maruti owner and 33% of Hyundai owner get influenced by advt. while buying.

Ads over after sales services of maruti influence 60% of customers where as in case of Hyundai face of celebrities made more impact on customers. 75% of Maruti and 60% of Hyundai owners says whatever has been promised in advt. has been fulfilled.

Impact due advertisements through electronic media 43% for Maruti and 63% for Hyundai

Used correlation between gender and the frequency of changing ones car and it was 0.2 Use correlation between frequency of changing ones car and whether the customers got what was promised and it was 0.554 Used correlation between the frequency of changing ones car and the effect of advertisement and it was .446

People get influenced by advisements (as the mean=1.315) Gender has no influence on buying behavior. Different type of promotional tools influence customers of both the companies in different manner Advertisements do not effect a specific gender. When buying a second car,people were more willing to go for maruti(27) than hyundai(18)

The product backed the promotional strategies. If people are not satisfied with the car they change. Advertisement do influence buying behavior.

People may not provide authentic data. The data may not be representative of the whole population. People tend to go for greener pastures.